Mitsubishi Doubles Warranty Length in Canada, but Nothing Lasts Forever

Timothy Cain
by Timothy Cain

♪ Stand by your cars (temporarily),

And show the world you love them (temporarily) ♪

– Not Tammy Wynette

Mitsubishi Canada has decided to double the length of its comprehensive warranty and the duration of its roadside assistance, standing by its products like never before, and like nobody else, in celebration of the company’s 100th anniversary.

The celebration won’t last. Mitsubishi’s willingness to stand by its products for a decade goes only so far. One-upping Herman Cain’s 9-9-9 campaign pledge, the “10-10-10” plan — 10-year/160,000-kilometer comprehensive coverage and 10-year/160,000-kilometer roadside assistance, in addition to the existing 10-year/160,000-kilometer powertrain warranty — is a limited-time promotion.

“For the summer of 2017, we’re making the best warranty in the business even better,” says Mitsubishi Motor Sales of Canada CEO Tony Laframboise.

Thus, this is the summer of Outlanders, Canada. The summer of RVRs, Canada. The summer, I dare say, of Mirage.

Mitsubishi says the summer’s 10-10-10 warranty coverage “reinforces the company’s Built Better, Backed Better reputation.” If so, then what message is reinforced when Mitsubishi Canada rolls back the comprehensive coverage and roadside assistance on or around Labour Day weekend?

The coverage also doesn’t go so far as to include a pair of niche models: existing i-MiEV electric cars and remaining Mitsubishi Lancer Evolutions. Probably a wise choice.

Mitsubishi’s attempt to attract attention to its lineup is a necessary one given the dearth of attention-grabbing models. Canadian sales climbed to record levels in 2014 but have fallen slightly behind that pace in the ensuing years. Mitsubishi Canada earns substantially better market share than its U.S. partner: 1.1 percent, year-to-date, compared with 0.6 percent south of the border.

Mitsubishi, of course, owned 2 percent of the U.S. market in 2002, when volume peaked. That was the year Mitsubishi became a full-line automaker in Canada. Within a decade, sales had doubled.

But Mitsubishi no longer markets a midsize car — the Galant earned its final Canadian sales in 2011, six years after the Diamante died, one year before the Endeavor was put out to pasture. The large Montero SUV, which would surely be a helpful vehicle for Mitsubishi to have in its showroom today, departed after the 2006 model year, a year after the Montero Sport. The Eclipse, which earned more than 2,000 sales in 2006, was gone by 2013. Mitsubishi’s sporting heritage flew out the window with the discontinuation of the Lancer Evolution, and the car on which it’s based will suffer through a 2018 model year and then end its run, leaving Mitsubishi without a competitor in Canada’s vast compact car category.

With the Outlander Plug-in forever delayed and the Eclipse Cross not here yet, Mitsubishi wants, nay, needs Canadians to hear positive Mitsubishi news.

At least for as long as a Canadian summer lasts.

[Image: Mitsubishi]

Timothy Cain is a contributing analyst at The Truth About Cars and and the founder and former editor of Follow on Twitter @timcaincars.

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  • Sirwired Sirwired on Jul 06, 2017

    I remain mystified as to why Nissan didn't just fold the brand in NA and have Nissan dealerships handle parts distribution and the remaining warranty.

  • Sportyaccordy Sportyaccordy on Jul 06, 2017

    Easy to extend a warranty when the future of your business is uncertain. They might as well make them lifetime.

  • Canam23 I believe the Chinese are entirely capable of building good cars, BYD has shown that they are very forward thinking and their battery technology is very good, BUT, I won't buy one because I don't believe in close to slave labor conditions, their animosity to the west, the lack of safety conditions for their workers and also the tremendous amount of pollution their factories produce. It's not an equal playing field and when I buy a car I want it made with as little pollution as possible in decent working conditions and paying a livable wage. I find it curious that people are taking swipes at the UAW in this thread because you can clearly see what horrific labor conditions exist in China, no union to protect them. I also don't own an iphone, I prefer my phones made where there aren't nets around to catch possible suicide jumpers. I am currently living in France, Citroen makes their top model in China, but you see very few. BYD has yet to make an impression here and the French government has recently imposed huge tariffs on Chinese autos. Currently the ones I see the most are the new MG's, mostly electric cars that remind me of early Korean cars, but they are progressing. In fact, the French buy very little Chinese goods, they are very protective of their industries.
  • Jerry Haan I have these same lights, and the light output, color, and coverage is amazing!Be aware, these lights interfere with AM and FM radio reception with the stereoreceiver I have in my garage. When the lights are on, I all the AM stations havelots of static, and there are only a couple of FM stations that are clear. When Iturn the lights off, all the radio stations work fine. I have tried magnetic cores on the power cords of the lights, that did not makeany change. The next thing I am going to try is mounting an antenna in my atticto get them away from the lights. I contacted the company for support, they never responded.
  • Lou_BC Are Hot Wheels cars made in China?
  • DS No for 2 reasons. 1-Every new car pipelines data back to the manufacturer; I don't like it with domestic, Japanese and Euro companies and won't put up with it going to Chinese companies that are part financed by their government. 2-People have already mentioned Vinfast, but there's also the case of Hyundai. Their cars were absolutely miserable for years before they learned enough about the US market
  • Theflyersfan Well, if you're on a Samsung phone, (noticing all of the shipping boxes are half Vietnamese), you're using a Vietnam-built phone. Apple? Most of ours in the warehouse say China, but they are trying to spread out to other countries because putting all eggs in the Chinese basket right now is not wise. I'm asking Apple users here (the point of above) - if you're OK using an expensive iPhone, where is your Made in China line in the sand? Can't stress this enough - not being confrontational. I am curious, that's all. Is it because Apple is California-based that manufacturing location doesn't matter, vs a company in a Beijing skyscraper? We have all weekend to hopefully have a civil discussion about how much is too much when it comes to supporting companies being HQ-ed in adversarial countries. I, for one, can't pull the trigger on a Chinese car. All kinds of reasons - political, human rights, war mongering and land grabbing - my morality is ruling my decisions with them.