By on July 19, 2017

2018 Honda Accord Touring - Image: HondaHonda’s probably right.

The coupe, long a staple of the American auto industry, is fading fast. Between automakers who insist on using phrases such as “four-door coupe” and “SUV coupe” and automakers that are just plain killing off coupes and consumers who favor more practical bodystyles, one wonders how rare the bodystyle will be in 10, or even five years.

Now, the tenth-generation 2018 Honda Accord has appeared and the coupe variation we’ve known for decades is off the table. No coupe. Coupe be gone. Coupe discontinued. Coupe defunct. Coupe dead. Coupé de grâce, to thoroughly muddle the French.

Yet it’s Honda’s belief that the new sedan is enough to keep Accord Coupe buyers from straying from the fold.

“The sedan has dramatic enough styling to appeal to coupe intenders,” American Honda spokesperson Sage Marie tells Wards Auto.

And to be fair, love it or loathe it, the 2018 Honda Accord sedan’s styling is a dramatic interpretation of historic Accord design.2017 Honda Accord Coupe Touring - Image: HondaOf course, most of us have only seen the Accord in 2D. By the middle of next year there will be more than 300,000 of these 10th-gen Accords on American roads, a ubiquity that certainly diminishes the drama.

From a share perspective, American Honda won’t lose much if potential Accord Coupe buyers and current Accord Coupe owners veer away from the Accord. Roughly 5 percent of Accord sales were coupe-derived.1992 Honda Accord EX Coupe. - Image: HondaYet 5 percent of the Accord is not nothing. Based on 345,225 total U.S. Accord sales in calendar year 2016, that’s roughly 17,200 Accord Coupe sales. For perspective, that’s not quite as common as the Mercedes-Benz S-Class and Audi A6; slightly more common than the BMW 2 Series, Fiat 500, and Lexus GS.

If Honda is correct, however, there won’t be a loss of 17,200 Accord Coupe sales, because those coupe buyers will value the roofline of the new Accord sedan, the Sport’s 2.0T/six-speed manual combo, and its weight loss.

More likely than not, Honda is both right and wrong. Honda will hold on to buyers who, previously, wanted an Accord and found the coupe to be the more stylish bodystyle. Honda will lose the coupe buyers who prioritized coupe design and just happened to end up with an Accord.2017 Honda Civic Si Coupe - Image: HondaThe good news for Honda? There’s a little thing called the Honda Civic Coupe, available in three forms, with a genuinely useable rear seat and more obviously coupe-ified styling.

As Honda clears out remaining 2017 Accord Coupe stock — there are roughly 5,000 available — Honda dealers will be happy to point customers to both the 2018 Accord sedan and another coupe inside the showroom.

Many other automakers no longer have such an offering.

[Images: Honda]

Timothy Cain is a contributing analyst at The Truth About Cars and Autofocus.ca and the founder and former editor of GoodCarBadCar.net. Follow on Twitter @timcaincars.

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41 Comments on “Honda Accord Coupe Is Dead, but Honda Believes Accord Coupe Buyers Will Become Accord Sedan Buyers...”


  • avatar
    Jean-Pierre Sarti

    here is the inevitable price question, with the coupes bowing out this year, will the remain coupes be great deals or will honda dealers try to price gouge?

    i remember specifically toyota dealers were pretty bad when the fj cruiser left the market…but people still bought them even with the markups.

    • 0 avatar
      sgeffe

      I’ve wondered the same thing about remaining V6s; should check with the dealer. (I’m about to write my last virtual check for my 2013 Touring, so I’m not going to want to restart the payment clock. More like wait a year or two for the bugs to be worked out; the Civic was rife with infotainment problems at the outset, and there’s a couple of problems with the Odyssey already. Honda got lucky on the 9th-Gen Accord, and the most recent CR-V, but generally, they always seem to have a few wrinkles needing to be hit with a good iron at a new release, and even the next model year has some nice improvements sometimes; the 2014 Accords had a few icons added to the infotainment screens to dress things up a bit, plus a couple usability improvements which weren’t baked into subsequent 2013 firmware releases.)

      I wonder if Jack will trade his 2014 6-6 in on the last “muscle car?” My guess would be “no,” considering he just dropped loaded Accord money on the large, white towing conveyance. Surprised he hasn’t weighed in on the new one. Damned if he didn’t call things to a “T” a year ago!

      Though some might disagree, the sedan is more practical for crowded parking lots, and in narrower garage spaces like mine (condominium with four units in the building, with four common spaces in the garage for vehicles). The suicide doors like on the Hyundai Veloster have been suggested by a few folks on here as a solution, but to me, that still leaves you with a longer door to manage. Heck, when I’ve left my car overnight at my Honda dealer for oil changes, a couple of times, I had an automatic version of Jack’s Accord V6 Coupe from their loaner fleet, and the one time, I had to squeeze myself into the car because I couldn’t open the door fully in a parking lot of a medical office where the folks striping the lines were obviously told to cram as many spots as humanly possible into a given area, and the idiot driving the hooptie of a late ’90s Ford Escort who parked on the port side of aforementioned Accord obviously had slept through the lecture on the finer points of parking in driver’s ed!

    • 0 avatar
      Johnster

      I’m inclined to think that, even though they are being discontinued, Honda will give pretty good deals on the slow-selling Accord coupes that they have left.

      Back when Toyota phased-out the Camry Solara, the dealers I knew of still offered pretty good discounts to get rid of them. They just weren’t that popular either.

  • avatar
    Pig_Iron

    Sorry Honda, not this one, I’d go straight to wagon/cuv.

  • avatar
    Dawnrazor

    I think they are probably correct.

    Choosing the coupe rather than the sedan version of most any given car no longer makes the lifestyle “statement” it once did, nor does it provide any meaningful performance upgrade; it simply makes the vehicle less useful.

    Toyota and Nissan figured this out years ago with the Solara and Altima coupe, respectively.

    • 0 avatar
      Sloomis

      Given I started my driving career in the 80s when coupes abounded, I’ve always had a soft spot for them. But modern day regular-car-derived coupes just don’t compare. I borrowed a family member’s mid-2000s base model Accord coupe for an afternoon not too long ago and discovered it had nothing to offer over the sedan other than diminished utility. It wasn’t sporty, it wasn’t luxurious, it wasn’t stylish or good looking or fun or more attractive than the 4-door Accord. It was simply a sedan minus two doors and a considerable amount of back seat room. There was absolutely no reason for it to exist that I can think of.

      • 0 avatar
        ajla

        “But modern day regular-car-derived coupes just don’t compare.”

        Basically, from the end of WW2 to about 1990 manufacturers designed most vehicles to look best in coupe or convertible (or 2-dr sedan) form. This meant opting for the 4-dr versions often led to an awkward styling compromise.

        In the late 80s / early 90s, the 2-dr fell out of fashion enough that the styling on new vehicles was made to look most natural on the 4-door. So coupes and convertibles were now the ones getting the more forced styling. This trend continues to today and I expect is a reason most surviving coupes are their own separate model.

        A similar thing happened with pickup trucks. Those from pre 1995 are most natural as a regular cab while crew cabs from those years look bizarre. Now the trucks are designed to look best as 4-dr crew cabs and regular cabs have awkward styling.

    • 0 avatar
      JohnTaurus

      Toyota and Nissan coupes were a disaster, sales wise, and Accord coupes have sold decently. Even in the context of other FWD coupes in their era, they didn’t sell well at all. The Altima and Camry are far more of an appliance car then the Accord has been. The Accord has always had a sportier flair about it compared to them, which lends itself better to a coupe bodystyle. Not only that, but Nissan and Toyota couldn’t dump them in rental fleets as easily as they did their sedan counterparts. In short, the cars they were based on were too boring and lifeless. I’m not suggesting the Accord is a M5 performance car, but it does typically handle and just plain drive better than Toyota and Nissan midsizers.

      Obviously not enough to justify it returning, but the Accord coupes of the 80s (yes, there was a notchback coupe in the late 80s), 90s, 00s and into the modern era never promised a “meaningful performance upgrade” whatever other crap you guys seem to think a coupe MUST be in order to exist. They were just coupes.

      Maybe sometimes a coupe is just a coupe. I don’t need 4 doors, I only drive a sedan because it was the right car for me, door count notwithstanding. Had an Accord coupe been on the table, I’d have strongly considered it. Now that I’ve grown quite fond of my Taurus, I plan to keep it for good, but don’t think for a minute that being a sedan and not a coupe has anything to do with it.

      I’d like nothing more than to have an Accord coupe, with a manual and a four cylinder engine. It doesn’t need to challenge the Mustang to not have 4 doors.

      I realize fewer people are buying coupes today, but thats because everything is becoming more streamlined, less choices, less will amongst the buying public to make less practical choices.

      That doesn’t mean something like an Accord coupe will have no positive qualities in the eyes of someone who doesn’t need 4 doors, and enjoys having something different.

      You don’t see the point, fine, but that doesn’t mean there isn’t one. I lament the loss of any choice we have today. It seems to be heading towards a future when every car is the same bland appliance as the next, with little or nothing to make it stand out, and few people passionate enough about driving and automobiles to demand something that isn’t cookie-cutter transportation appliances.

      You “cars must be practical” guys have sucked the fun out of SUVs, sedans, and now dropping coupes and manual transmissions left and right.

      “There is no reason to shift yourself. The automatics of today can do it better.”

      “There is no reason to buy a coupe. The sedan/crossover 4 door is so much more practical, i.e. better.”

      In 20 years, that’ll turn into:

      “There is no reason to drive yourself. The autonomous transportation pods can do it better.”

      *shudder*

      • 0 avatar
        hpycamper

        John Taurus: Well said.

      • 0 avatar
        sgeffe

        As I’ve stated a couple times on here, to boot, IMHO, we are entering a new Malaise Era, and unlike the last one, this one will likely end with Google-pods taking over.

        This is 1970 for cars again, 47 years later. Only God in His Wisdom knows if that portends a 0.8-liter Ford EcoBoost Mustang III King Anaconda in our future come 2025! (Or if the Browns will ever win a Super Bowl! OK, OK, OK, King Anaconda comes in 2029, when the regular Anaconda just isn’t hot enough!) Perhaps the Fusion will be redone on a similar chassis in a couple model-years, with the same engine; call it the Palomino, and to ensure that the back seat has extra legroom…hmmmmm..put the back of the GAS TANK even with the alleged back bumper! It could work! (Instead of the Premium trim, why not try..”Ghia!” Oh, wait, that’s been used..B&B, we need a trim name that captures the spirit of a fine Italian automotive design-house..WAITAMINIT!!!! “Fiatsler!”)

        I bet things get eeeeven bettah! Yeah! 2026, the 2018 Mustang chassis is resurrected and put under a CUV, but silly marketing clinics convince Ford that folks are after a “softer” ride! So up comes a vehicle with handling characteristics roughly that of..syrup! Ford names it the “Grenadine!” (They even say it looks like a much more costly Mercedes-Benz, to greatest effect on a Brooklyn street one fine day!) Yuppers, steer it with one pinky! A couple years later, Ford decides to add a trim with “sportier flair” to the lineup, with handling to match aforementioned Benz CUV: the “FU(U)!” That same year, Rincoln wants a variant to sell with a longer wheelbase in China, named the “GrenobleLeMansBordeaux.” (No Mercury variant, unfortunately, but an anonymous source claims that if there would have been, “Dictator” or “BenignDespot” were in the running!)

        I’m here all week, try the Fettuccine Alfredo, and don’t forget to tip your server!

        (:: Awkward silence, and chirping crickets! ::)

        (Drops mic, walks off stage!)

        • 0 avatar
          sgeffe

          (:: Peeks out from the stage-right wings.. ::)

          DAMMIT, NOT PREMIUM, “TITANIUM!!!!”

          (:: Rotten tomato from audience scores direct hit to forehead!! ::)

    • 0 avatar
      jalop1991

      So the “lifestyle statement” that a coupe USED to make was “I’m stupid and waste money on the less useful thing”.

      No news there.

      • 0 avatar
        Reino

        Accord coupes have typically cost a thousand or so less than an equal sedan.

      • 0 avatar
        stuki

        More like, “I’m smart enough to realize that since I never have anyone in the back seat, a larger front door opening, allowing me to put my briefcase and dog behind the driver seat without opening two doors, while allowing me to enter and egress with slightly more dignity is, kind of, neat..”

        A practical change between then and now is; that parking has now gotten so tight in many places, that the longer doors that used to make enter/egress easier and nicer, now often makes it more of a hassle….

  • avatar
    Zackman

    Honda Accord buyers as well as ALL coupe buyers, myself included, would continue to buy them IF they were two-door SEDANS. There is a difference, like a longer wheelbase and more room in the back for actual passengers AND if the doggone back windows would open!

    Sorry if I sound like a broken record on this, but I feel it’s true.

    • 0 avatar
      sgeffe

      Just like that 1993 Accord in the pictures!

      (BTW, why is VerticalScope requiring a re-login after leaving a comment?)

      • 0 avatar
        Zackman

        “(BTW, why is VerticalScope requiring a re-login after leaving a comment?)”

        You too?

        What say you, TTAC? Your site has been wiggy lately, and it’s a pain.

        • 0 avatar
          threeer

          Glad others are noticing the wonky site. I’m growing more and more frustrated with having to go through multiple log-in efforts. It’s almost getting to the point of not even being worth it to attempt to participate…is anybody on the mother-ship working this out?

    • 0 avatar
      barbarella_bumblebrain

      Agree 100% percent………I have my 5th Accord coupe since the 1977 original Accord…..damn shame……….Honda wants us to sedan it up….this looks like the Kia Optima/Nissan Altima/Toyota Avalon/Hyundai Sonata………bummer…….it’s aggravating………what’s left for under 30k coupes? Mustang and Camaro……fall apart in 2 years major rental car? blech

  • avatar
    volvo

    I can understand why the “coupe” is dead. Rear seat access and comfort continues to worsen. IMO convertibles and these “sports coupes” are better as 2 seat designs since rear seat passengers suffer all the pain and little of the gain when in the rear.

  • avatar
    dukeisduke

    And you’ll like it, buster!

  • avatar
    deanst

    Just where else would the coupe buyers go – mustang? Seems like the civic coupe is the most likely choice.

  • avatar
    seth1065

    I am sure it is small numbers but Honda 2 door could be gotten in a stick and a 6, not sure who still offers that in something a Accord buyer would want, I doubt Mustang will be getting a lot of 2d Accord trade ins.

  • avatar
    Kyree S. Williams

    I think Jack should snag a ’17 V6 6MT now, while they can still be had new.

  • avatar
    VW4motion

    How many Accord coupes sold in 2015 and 2016? I’m guessing about 5% our less.
    Honestly i have not see the a new coupe in years.

  • avatar
    Cactuar

    I can’t think of a point in my life where owning a coupe would make any sense. I must not be the only one…

  • avatar

    While I am lamenting the loss of the Accord Coupe, I actually like the sedan more than I normally do (I generally don’t like four doors).

    The fact that the Sport will come with the upgraded engine more than makes up for the loss of the coupe…I guess I can pick up a 2013-2015 V6 if I really want one (but I would probably get a Toyobaru instead).

  • avatar
    nels0300

    Not really a fan of the fastback look from that angle.

    The droopy rear end looks like the car is in the pooping dog position with 2012-2014 Camry taillights.

  • avatar
    CarPerson

    The Accord has always been one that was produced in limited runs sandwiched in between the sedan production on the assembly line a few times each year. It was a challenge but we were thrilled to get ours at factory sticker with no dealer markups. (It came from a dealer 250 miles away who went to the mattresses to keep from giving it up with its $3000 dealer markup. Regional Honda manager stepped in and pried it loose.)

    Every vehicle we’ve purchased since 1965 has been a coupe. We currently have four cars, all coupes. The Accord has been a total dream to own but without a coupe, no sale.

    BTW, there are only the two of us. In the last 22 years, the back seat of any of our four cars has only been occupied twice, both times by the same couple.

    The laid-flat windshield of a Civic that turns the interior into an oven…no thank you. Not interested.

    • 0 avatar
      SilverCoupe

      Only 1965? Our ’64 Riviera was a coupe, so my family goes back to 1959 since our last four door. From the Riv and our 1970 Toronado through my TT and A5 of the 2000’s, we pick the most visually appealing car, and it has always been a coupe. I too have only had people in the back seat of the A5 only twice.

      My wife is similar, from her CRX and Saab Turbo coupe through her current Mini Cooper S, though when pressed I will admit she had a four door WRX once (hey, no one’s perfect!)

      • 0 avatar
        terrym55123

        I am with you brother. I have always owned coupes since 1968. My first new car was a 1969 Nova SS 396. Since that time I have owned a 74 Monte Carlo, an 84 Buick Skyhawk, an 87 and 94 Chevy Beretta, a 97 Riviera, and an 04 Accord EX-V6 coupe which I am now replacing with a 17 Accord EX-L V6 COUPE as my daily driver. I can count the number of times that anyone has needed to ride in my back seat over the years on maybe two hands. I guess for some of us dummies only a coupe will do. Oh BTW….My fun car is a restomoded 1968 Chevy Camaro RS/SS 396 muscle car!

  • avatar
    hpycamper

    Eliminating the Accord coupe is another blow to auto enthusiasts. Sad, just sad.
    Worse yet is the cheering here.

  • avatar
    kobo1d

    I am a hypocrite. I happily drove what was essentially a V6 Galant coupe (3g Eclipse) for a long time, and yet when I read this article I find myself thinking “I do not understanding the appeal of coupe versions of family sedans.” Cognitive dissonance much?

  • avatar
    tbp0701

    I had an Accord Coupe for a long time and put nearly a quarter million miles on it. When it came time to go car shopping in 2012, I thought a sedan would be a bit more practical and “adult.” I first looked to Honda/Acura and was less than enthused. It didn’t help that I couldn’t find a manual version to test drive. I wound up buying a sedan, at least, but it’s a Mazda.

    That said, the 2018 Accord does look more interesting to me than anything from Honda I saw in 2012.

  • avatar
    HondaFitSport2007

    I disagree back in 2000 the reason I went with a VW Golf TDI was Honda didn’t have anything I wanted. I like the Honda Accord Coupe but it was out of my price range at the time. So for seven years I had a Cash Cow TDI VW Golf that was killed by a drunk driver while it sat on the street broken down. Has Honda asked their Accord Coupe drivers if they would like to see another one made? I bet not. Automakers do what they want and we as car buyers get to move on. I own a 2007 Honda Fit Sport it has 232,000 miles on it and runs great. I plan on keeping it till it dies or I die.

  • avatar
    barbarella_bumblebrain

    I am so peeved the coupe was axed….I remember our first Accord….a silver Accord Coupe….that’s all there was in 77…….dang it………….I’ve had 5 or so Accord coupes so I’m sad…..few choices……….and I’ve never used the backseat except to throw a gym bag or something back there……they should’ve at least given Acura a coupe to compete and be less than Infiniti, Lexus, MBZ and Beemer coupes……and Civic Coupe? Fine looks great, really great…….not everyone wants a Civic…reminds me of the 80’s in college…..Civic…blech..oh well, Honda……..you’re not alone, jerks…:) RIP Accord coupe……your original coupe in 77 is now disrespected…..sad..better sell my damn 2010 EXL Accord coupe before the value goes down even more….thanks Honda

  • avatar
    RaptorZ

    Honda is sadly mistaken if they think coupe buyers are going to buy a grandma-mobile 4-door. Sorry, I’ve never had anything but a coupe, and I have a 2013 Honda Accord Coupe (first non Chevy i’ve ever owned), I love it, by far the best looking yaer Accord before they put that Gaudy Silver all over the front-intake area. The car had great power for a FW v6, all the gadgets you’d find in the more expensive coupes…but now I find myself left out in the cold on a coupe that’s reasonably priced….and no I wont’ buy a civic, Im not 17 years old.

    Big Mistake, Lost customer….


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