Nissan Embarks on a Demon-esque Teaser Campaign for New Leaf

Steph Willems
by Steph Willems
nissan embarks on a demon esque teaser campaign for new leaf

It won’t come with a minimum of 808 horsepower, nor will there be a crate to turn it into a dragster. However, Fiat Chrysler Automobiles raised the bar on how to intrigue fans (and annoy journalists) with its weekly pre-reveal teasers for the Dodge Challenger Demon, and who is Nissan to ignore FCA’s success?

The Japanese automaker has embarked on a summertime teaser campaign leading up to the unveiling of the next-generation Leaf “later this year.” Back in March, Nissan tweeted that the new Leaf would appear at a global launch event in September before going on sale before the end of the year.

So, what lies in store for the long-in-the-tooth electric’s replacement?

Going by the first official photo: headlights. Likely, two of ’em, positioned on opposite sides of the car’s front. Joking aside, the LED lamps seen in the image are not dissimilar to those seen on the electric Renault Zoe, topped with an LED accent bar much like its Europe-only stablemate.

The current Leaf, introduced in 2010, soldiers on with ever-declining U.S. sales and a battery only recently upgraded to dole out 107 miles of electric range. That’s well below its competition, and less than half the range offered by a new crop of low-priced EVs, including the Chevrolet Bolt and upcoming Tesla Model 3. While it was one of the first automakers to offer an all-electric vehicle, Nissan knows it must do better to stay in the game.

The automaker has remained very cagey on its plans for the new Leaf, so we’re left waiting for official proclamations. Indeed, “Amazing things are worth waiting for” is the tagline for this new campaign.

Already, the Nissan-Renault Alliance has demonstrated the ability to build the diminutive Zoe city car with a range of 250 miles (186 in real-world conditions), and work is apparently afoot to bring both Zoe and Leaf onto a shared platform at some time in the future. The Leaf’s fall release date means its architecture will remain distant from its smaller cousin.

In January, Kazuo Yajima, head of electric vehicles for Nissan and Renault, said the Leaf’s range could grow after its introduction. Distance per charge could increase to 340 miles by 2020, he said, with the addition of larger, optional battery packs. Technological content should increase, as well.

The 2018 Leaf is expected to come with Level 3 semi-autonomous driving capabilities, not unlike Tesla’s Autopilot.

[Image: Nissan]

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3 of 8 comments
  • Komododave Komododave on May 18, 2017

    Nissan is the guy who sprints out of the gate in a marathon and barely limps across the finish line dead last while discussing the next marathon.

    • Mcs Mcs on May 18, 2017

      No, Nissan is the the guy who sprints out of the starting gate at a marathon, but makes the mistake of letting his dealers staff the water stations.

  • Fred Fred on May 19, 2017

    Teaser campaigns are such a let down.

  • Bader Hi I want the driver side lights including the bazl and signal
  • Theflyersfan One positive: doesn't appear to have a sunroof. So you won't need to keep paper towels in the car.But there's a serious question to ask this seller - he has less than 40,000 miles on some major engine work, and the transmission and clutch work and mods are less than 2 months old...why are you selling? That's some serious money in upgrades and repairs, knowing that the odds of getting it back at the time of sale is going to be close to nil. This applies to most cars and it needs to be broadcasted - these kinds of upgrades and mods are really just for the current owner. At the time of sale, a lot of buyers will hit pause or just won't pay for the work you've done. Something just doesn't sit well with me and this car. It could be a snowbelt beast and help save the manuals and all that, but a six year old VW with over 100,000 miles normally equals gremlins and electrical issues too numerous to list. Plus rust in New England. I like it, but I'd have to look for a crack pipe somewhere if the seller thinks he's selling at that price.
  • 2ACL I can't help feeling that baby is a gross misnomer for a vehicle which the owner's use necessitated a (manual!) transmission rebuild at 80,000 miles. An expensive lesson in diminishing returns I wouldn't recommend to anyone I know.
  • El scotto Rumbling through my pantry and looking for the box of sheets of aluminum foil. More alt right comments than actual comments on international trade policy. Also a great deal of ignorance about the global oil industry. I'm a geophysicist and I pay attention such things. Best of all we got to watch Tassos go FULL BOT on us.
  • El scotto No one and I mean no one on here is a UAW member or a salaried employee of the Big 3. Then again if someone identified themselves on here they would pilloried every time they posted.The comments on here are like listening to the overgrown children who call into sports radio shows.