By on May 23, 2017

dodge demon

Dodge announced pricing for the 2018 Challenger SRT Demon today — not that it matters, as dealers will do everything in their powers to not adhere to its MSRP. However, the starting point for their gouging occurs at $84,995, which includes the gas guzzler tax but not a $1,095 destination fee.

The good news is there are loads of optional extras that only cost a dollar, even though those are gimmick prices already rolled into the vehicle’s initial value. That won’t make it any less fun when you tell your neighbor about it, right before you wrap your freshly minted Demon in a car cover and store it for eternity.

Let’s get into what an extra dollar can get you on this 840-horsepower garage queen! dodge demon

For every extra dollar you spend, Dodge will install each of the following items: one leather front passenger seat, a rear leather bench, a carpeted trunk, and a serialized “Demon Crate” tool chest valued at $6,140.

Most people will probably splurge and shell out the four bucks for the whole shebang for the one Sunday per summer they take the whole family to the local putt-putt. However, if you’re only interested in drag racing, you really only want the tool chest. Of course, the Demon’s 9.65-second quarter-mile time and 140 mph trap speed means you’ll be shelling out a lot more than that for an NHRA certified roll cage. You’ll also want that tool chest because the supercharged 6.2-liter V8 only makes 808 horsepower without it.

The kit includes those skinny front-runner drag wheels, a powertrain control module, conical performance air filter, valve stems, additional instrument panel controls, a jack, trunk case, and a passenger mirror block-off plate — along with a handful of useful Demon-branded tools. The car won’t generate the claimed 840 hp and 770 lb-ft of torque until you’ve done some modifications (and filled up on 100 octane fuel).

dodge demon

Dodge says that it’s aware the ludicrously fast muscle car isn’t providing 1998 Toyota Corolla levels of value, but suggests prospective buyers see it as more of an investment.

“Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it’s a lot of money and a significant up-charge over a Challenger Hellcat,” said Tim Kuniskis, FCA’s head of passenger cars. “We worked very hard to build as much value into the Challenger SRT Demon as possible — features, performance and exclusivity that simply can’t be duplicated with a goal of maintaining, and possibly even growing, as much future value as possible.”

That’s a fair point and Dodge is offering certain “optional extras” at a dollar each. However, the term value is malleable and we’re quickly reminded of that when we look at some of the other options available on the Demon. If you want to upgrade the interior, it’s $1,595 for a “Leather Front Seat Group” that includes things like heated front seats, a heated steering wheel, added detailing, and nicer floor mats. If you don’t want leather, you can pay $995 for heated and cooled cloth seats and an upgraded 18-speaker Harmon/Kardon audio setup. There is also a $2,495 option for alcantara, additional comfort features, and that same sound system.

dodge demon

We’re only getting started here. Red seat belts are about $200 extra, $1,995 is the price tag for a black hood (which you’ll obviously want), and the full “Black Satin Graphics Package” is $3,495. Interested in a sunroof? It’s almost $5,000. Granted, in 40 years you might have one of a handful of already rare cars that actually has one equipped — but that’ll only be because most people don’t want to add roof weight to their drag strip-focused hot rod.

Color options are typical Challenger. Choices include B5 Blue, Billet Silver, Destroyer Grey, F8 Green, Go Mango, Granite Crystal, Indigo Blue, Maximum Steel, Octane Red, Pitch Black, Plum Crazy, Redline, TorRed, White Knuckle and Yellow Jacket. Some of those colors won’t be available until later in the model’s one-year lifespan.

The Challenger SRT Demon is covered by FCA US LLC’s factory warranty, which includes a three-year/36,000-mile limited vehicle warranty and a five-year/60,000-mile limited powertrain coverage. Owners also receive a full-day training session at Bob Bondurant School of High-performance Driving — presumably to prevent on-road tragedies when dad decides to show off.

Production of the limited-edition Dodge Challenger SRT Demon begins later this summer at FCA’s Brampton, Ontario assembly plant. This year, and only this year, 3,000 vehicles will head for the United States, with the remaining 300 reserved for Canada. Deliveries to dealers will begin in the fall.

dodge demon

[Images: Fiat Chrysler Automobiles]

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26 Comments on “FCA Announces Pricing for the ‘840 Horsepower’ Dodge Challenger SRT Demon...”


  • avatar
    DearS

    – Good Price for 9.65 Second warrantied car.

    • 0 avatar
      notapreppie

      I wonder if the fine print will include anything about the warranty being voided if driven above highway speeds, WOT launches or some other vague silliness like that.

      • 0 avatar
        timd38

        Mitsubishi would give you a free SCCA membership when you bought an Evo and then would look at SCCA race results and void your warranty……

      • 0 avatar
        arach

        Chevrolet honors their warranty even if the car breaks at a drag strip as long as its relatively stock.

        When I saw that I became a big fan of chevy.

        Not surprised if they uphold the same… your enthusiasts drive the brand!

  • avatar
    Corey Lewis

    Guess ya’ll better respect the hustle.

  • avatar
    PrincipalDan

    Somewhere BTSR is weeping tears of joy.

    • 0 avatar
      FreedMike

      That all depends. If his Youtube channel isn’t bringing in the advertised zillion dollars a month he said it was anymore, he’ll just be cryin’.

  • avatar
    SCE to AUX

    “…right before you wrap your freshly minted Demon in a car cover and store it for eternity.”

    I’m not sure wrapping the Demon will pay off.

    Given the close proximity of the Hellcat (previously deemed wrap-worthy) and the Demon, what’s to stop FCA from producing a 9.3-second “Banshee” with 950 HP in 2020? Then your Demon is yesterday’s news, and you’ve got $85-90k socked into in a weird, single-purpose car – awesome as it is.

    • 0 avatar
      timd38

      When you have a car that is that old, all you can do is to continue to offer “special” editions to keep people interested. Good luck with a warranty claim when they find out you tracked the car……….

  • avatar
    timd38

    I hear that it comes with a Jenny Craig membership since it weighs 4,300 pounds!

  • avatar
    healthy skeptic

    They really need to lower that front suspension.

  • avatar
    05lgt

    Hate as much as you want, but when you see one beside you it will be time to find the turn signal.

    • 0 avatar
      Lou_BC

      @05lgt – I have yet to see a HellCat beside me.

      Truth be told, A Raptor or Power Wagon is more likely to turn my head.

      • 0 avatar
        05lgt

        I’ve seen one. Then again, I’ve only seen 2 Polestars and one Veyron. Odd thing was, I was more comfortable near the Veyron than the Hellcat. I had zero confidence the driver had any idea how to deal with the car.

  • avatar
    DeadWeight

    Personal preferences and supply/demand makes a market, so god bless those who want one of these and/or buy one of these, but…

    …FCA is really going back to the well way more than one too many times on this whole ridiculously powered, straight-line Hellcat/Demon thing, and it’s now just gimmicky and tacky, IMO.

    But more importantly, it conveys a sense of tunnel vision and desperation on FCA’s part.

    If they want to do a Halo vehicle correctly, bestow upon it the gifts of modern exterior and interior design, and equally impressive handling characteristics.

    • 0 avatar
      timd38

      You and I are on the same page.

    • 0 avatar
      MrGrieves

      Seems like a last-ditch attempt to soak the muscle-car loving Baby Boomers out of their IRAs and 401k’s. Luckily, the 10% early withdrawal penalty on IRAs doesn’t apply if you’re over age 59 1/2.

      Although, the vehicle of choice for the 55+ crowd around my neck of the woods (Alabama) is either a GMC Denali product or completely loaded F-150 or Ram.

    • 0 avatar
      PenguinBoy

      “If they want to do a Halo vehicle correctly, bestow upon it the gifts of modern exterior and interior design, and equally impressive handling characteristics.”

      Sounds pretty much like the Viper – which hasn’t generated anywhere near the hype of the Demon this time around…

    • 0 avatar
      raph

      The Demon, Hellcat, and other Challenger offerings are operating in a space nobody is really playing in. There are plenty of musclecar fans out there who appreciate it

      Not a bad place to be since the Mustang and Camaro outside of their factory race cars ( not road legal ) don’t have a similarly focused product (the ZL1 comes closest but it’s mission is to look good on the burgering).

  • avatar
    John R

    These cars make me giggle.

    Waiting on the Motor Trend video to get an idea on how badly (or admirably) it gets around a corner.

    My impression is that, like its stablemates, it won’t be a complete mess around corners, but it won’t set the world on fire either. Sort of like asking an olympic wrestler to run a 40 yard dash. Yeah, it can do it, but that’s not its wheelhouse.

  • avatar
    arach

    If I thought I could buy one (wait list is insane), I’d seriously consider one.

    That price is not bad for what you get here… Not bad at all. I was expecting it to be at least another 15k.

  • avatar
    sgeffe

    A “passenger mirror block-off plate?”

    They provide instructions for this, I trust?!

    I could see a ham-fisted mirror-ectomy resulting in a confused BCAN-controller fail-safing the car into limp-home mode at a very inopportune time — like an eighth of a mile down the strip at full-song!


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