FCA Announces Pricing for the '840 Horsepower' Dodge Challenger SRT Demon

Matt Posky
by Matt Posky

Dodge announced pricing for the 2018 Challenger SRT Demon today — not that it matters, as dealers will do everything in their powers to not adhere to its MSRP. However, the starting point for their gouging occurs at $84,995, which includes the gas guzzler tax but not a $1,095 destination fee.

The good news is there are loads of optional extras that only cost a dollar, even though those are gimmick prices already rolled into the vehicle’s initial value. That won’t make it any less fun when you tell your neighbor about it, right before you wrap your freshly minted Demon in a car cover and store it for eternity.

Let’s get into what an extra dollar can get you on this 840-horsepower garage queen!

For every extra dollar you spend, Dodge will install each of the following items: one leather front passenger seat, a rear leather bench, a carpeted trunk, and a serialized “Demon Crate” tool chest valued at $6,140.

Most people will probably splurge and shell out the four bucks for the whole shebang for the one Sunday per summer they take the whole family to the local putt-putt. However, if you’re only interested in drag racing, you really only want the tool chest. Of course, the Demon’s 9.65-second quarter-mile time and 140 mph trap speed means you’ll be shelling out a lot more than that for an NHRA certified roll cage. You’ll also want that tool chest because the supercharged 6.2-liter V8 only makes 808 horsepower without it.

The kit includes those skinny front-runner drag wheels, a powertrain control module, conical performance air filter, valve stems, additional instrument panel controls, a jack, trunk case, and a passenger mirror block-off plate — along with a handful of useful Demon-branded tools. The car won’t generate the claimed 840 hp and 770 lb-ft of torque until you’ve done some modifications (and filled up on 100 octane fuel).

Dodge says that it’s aware the ludicrously fast muscle car isn’t providing 1998 Toyota Corolla levels of value, but suggests prospective buyers see it as more of an investment.

“Eighty-five thousand dollars is not just a number in a business case to Dodge; we know it’s a lot of money and a significant up-charge over a Challenger Hellcat,” said Tim Kuniskis, FCA’s head of passenger cars. “We worked very hard to build as much value into the Challenger SRT Demon as possible — features, performance and exclusivity that simply can’t be duplicated with a goal of maintaining, and possibly even growing, as much future value as possible.”

That’s a fair point and Dodge is offering certain “optional extras” at a dollar each. However, the term value is malleable and we’re quickly reminded of that when we look at some of the other options available on the Demon. If you want to upgrade the interior, it’s $1,595 for a “Leather Front Seat Group” that includes things like heated front seats, a heated steering wheel, added detailing, and nicer floor mats. If you don’t want leather, you can pay $995 for heated and cooled cloth seats and an upgraded 18-speaker Harmon/Kardon audio setup. There is also a $2,495 option for alcantara, additional comfort features, and that same sound system.

We’re only getting started here. Red seat belts are about $200 extra, $1,995 is the price tag for a black hood (which you’ll obviously want), and the full “Black Satin Graphics Package” is $3,495. Interested in a sunroof? It’s almost $5,000. Granted, in 40 years you might have one of a handful of already rare cars that actually has one equipped — but that’ll only be because most people don’t want to add roof weight to their drag strip-focused hot rod.

Color options are typical Challenger. Choices include B5 Blue, Billet Silver, Destroyer Grey, F8 Green, Go Mango, Granite Crystal, Indigo Blue, Maximum Steel, Octane Red, Pitch Black, Plum Crazy, Redline, TorRed, White Knuckle and Yellow Jacket. Some of those colors won’t be available until later in the model’s one-year lifespan.

The Challenger SRT Demon is covered by FCA US LLC’s factory warranty, which includes a three-year/36,000-mile limited vehicle warranty and a five-year/60,000-mile limited powertrain coverage. Owners also receive a full-day training session at Bob Bondurant School of High-performance Driving — presumably to prevent on-road tragedies when dad decides to show off.

Production of the limited-edition Dodge Challenger SRT Demon begins later this summer at FCA’s Brampton, Ontario assembly plant. This year, and only this year, 3,000 vehicles will head for the United States, with the remaining 300 reserved for Canada. Deliveries to dealers will begin in the fall.

[Images: Fiat Chrysler Automobiles]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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3 of 26 comments
  • Arach Arach on May 24, 2017

    If I thought I could buy one (wait list is insane), I'd seriously consider one. That price is not bad for what you get here... Not bad at all. I was expecting it to be at least another 15k.

    • IHateCars IHateCars on May 24, 2017

      I doubt that you'll be able to find one under $100K and they'll all be snatched up. If I had the scratch.....absolutely!

  • Sgeffe Sgeffe on May 26, 2017

    A "passenger mirror block-off plate?" They provide instructions for this, I trust?! I could see a ham-fisted mirror-ectomy resulting in a confused BCAN-controller fail-safing the car into limp-home mode at a very inopportune time -- like an eighth of a mile down the strip at full-song!

  • Wjtinfwb Funny. When EV's were bursting onto the scene; Tesla's, Volt's, Leaf's pure EV was all the rage and Hybrids were derided because they still used a gas engine to make them, ahem; usable. Even Volt's were later derided when it was revealed that the Volt's gas engine was actually connected to the wheels, not just a generator. Now, Hybrids are warmly welcomed into the Electric fraternity by virtue of being "electrified". If a change in definition is what it takes, I'm all for it. Hybrid's make so much sense in most American's usage patterns and if needed you can drive one cross-country essentially non-stop. Glad to see Hybrid's getting the love.
  • 3-On-The-Tree We also had a 1973 IH Scout that we rebuilt the engine in and it had dual glass packs, real loud. I miss those days.
  • 3-On-The-Tree Jeff thanks. Back in 1990 we had a 1964 Dodge D100 with a slant six with a 3 on the tree. I taught myself how to drive a standard in that truck. It was my one of many journeys into Mopar land. Had a 1973 Plymouth duster with a slant six and a 1974 Dodge Dart Custom with 318 V8. Great cars and easy to work on.
  • Akear What is GM good at?You led Mary............................................What a disgrace!
  • Randy in rocklin I have a 87 bot new with 200k miles and 3 head gasket jobs and bot another 87 turbo 5 speed with 70k miles and new head gaskets. They cost around 4k to do these days.