NYIAS 2017: Ram 1500 Sublime Sport, Rebel Blue Streak Take Lickings (of Paint), Keep on Ticking

Ask any real estate agent worth their salt and they’ll tell you the easiest way to increase the curb appeal of an aging house is to slather it with a new lick of paint. With a trifling of effort and minimal investment, new sets of eyes will be drawn to the place.

With that in mind, may we present the latest special editions — sorry, factory-custom designs — headed our way from the truck builders in Auburn Hills.

Boasting nary a mechanical upgrade, the Ram 1500 Sublime Sport features similar bright green paintwork made available on past copies of the Dodge Challenger, delighting many leprechauns right out of their lucky charms. Ram’s twin-nostril sport-performance hood is standard, as are blacked-out badges on the nose, side, and tail. Two-wheel-drive Ram 1500s will enjoy inky black 22-inch rimz while those in the snow belt will be forced to endure the indignity of mere 20s on their four-by-fours.

Inside, lime green stitching will pepper the interior, reminding you you’re piloting a factory-custom design, just in case you lose sight of the eye-popping exterior paint for a second. If you want to trade some green for this green, you’d better get in line: they’re only making about 3,000 of them, all of which will be the Crew Cab body style with a Hemi under the hood, natch. I only wish they had introduced this on St. Paddy’s Day.

Across the showroom, the Sport’s heavier brother also gets a new coat of Sherwin-Williams. The Rebel Blue Streak dips the aggro-heavy trim in a pot of dark blue paint to go along with its factory lift, 33-inch all-terrain tires, and Bilstein shocks. Like a sommelier offering to pair your antipasto with a specific wine, Ram pairs the Blue Streak shade with the recently introduced Black Appearance Package. This slaps some black go-faster decals on the hood and spritzes some black paint on the rims and badges. Other than the new hue, however, no other changes are made to the truck. The red trim found on the seats of other Rebels is vetoed, although the embossed tire-tread pattern remains, because reasons.

We may scoff at these factory-custom designs but the sales data doesn’t lie: FCA sold 46,384 Rams to American customers in the month of March. That works out to roughly one truck per minute, around the clock, seven days a week.

The Ram 1500 Sublime Sport will start at $45,740 plus $1,395 destination. The Rebel Blue Streak is $645 cheaper. Both should appear in Ram stores beginning next month.