General Motors Not Giving a Damn in Three Photos
It wasn’t long ago that the Detroit Three were fending off the Japanese on home soil as the Land of the Rising Sun cranked out reliable car after reliable car for the American masses. Then came the Koreans — Kia and Hyundai — who brought over cheap metal to win market share but quickly turned around their quality and reliability woes and produced some of the best products in the industry.
So why is it that, after 108 years of building automobiles, General Motors still manufactures abysmal garbage?
I’ve driven the first-generation Cruze, and while I never warmed to its exterior design, its interior accoutrements were on par with its competitors — inexpensive without being cheap, comfortable without being luxurious, functional without being spartan.
But this … thing … is something else entirely.
What you see above is the second-generation 2017 Chevrolet Cruze, now available in hatchback form, in base-for-hatchback LT trim.
First, let me applaud GM for building a compact hatchback for the first time in decades. I’d say it takes courage to do so if nearly every other automaker hadn’t clued into the coming popularity for hatchbacks first. Still, the new Cruze is a handsome car on the outside that ditches the ungainly headlights and other odd design features of its predecessor.
I even like the way it drives, but more on that at a later date. Today I’m going to rant instead.
Here are three photos that show “new GM” has already given up on building good cars, ranked by least to most severe.
The hood latch release lever on the Cruze looks like a paddle with a single, flimsy arm connecting it to a release cable. That arm can twist and turn and move in all sorts of directions. Don’t believe me?
This is awful. Guess that car! pic.twitter.com/a98R7vSV8R
— Mark Stevenson (@MarkTTAC) February 21, 2017
Sure, a hood latch release lever isn’t something that gets daily use, but can you imagine the stress put on this part by a hamfisted quick-lube grunt who’s trying to perform an oil change every 10 minutes so he doesn’t get fired?
Move to the center of the interior and the Cruze welcomes you to plug your many devices into this smartphone gulag of sorts.
There’s a reason why Kia interiors these days look a helluva lot better than they did just a couple of years ago: the Koreans figured out you can hide the seams between panels — out of sight, out of mind. Instead, GM presents us these seams on a platter. This would be fine if the panels fit together well, were engineered properly, and you could nerd out over GM’s manufacturing prowess. But no, we’re presented with cheap, hard, sharp plastic panels that fit together worse than a Chinese child’s toy.
But the worst has yet to come: the door trim panels, and there are many of them all joining at one point on both front doors.
Again, look at many Korean vehicles today and you’ll find some well-crafted, well-engineered door panels. The Cruze? Not a chance!
The photo above is of the driver’s side door, and it shows seven panels all coming together at the front of the arm rest. There’s actually one more very small panel here that you can’t see, which brings the total to eight cheap, garbage, badly engineered pieces of plastic coming together. Collectively, those panels shout, “Should’ve bought a Civic!”
You might be thinking, “So what? Why are you ranting about interiors?” And I’ll tell you why: General Motors knows how to build an interior that isn’t the automotive equivalent of Fresh Kills. These issues aren’t due to slip ups in manufacturing or mistakes with tooling; they’re baked into the design of the parts and/or made by discount tools by the lowest bidding supplier. And it’s all done for one reason and one reason only: pennies of profit.
Mary Barra has steered GM’s ship toward profitability, but she’s listening more and more to the beancounters as the corporate machine ekes out every last nth of profit margin from every single vehicle rolling off the assembly line. Old GM did this kind of cost-cutting years ago, and the results were predictably disastrous: the buying public, who aren’t all dumb, started clueing into this rampant beancounting and more often started going across the street to Honda, Toyota, Hyundai, and Kia. This corner-cutting is a short-term solution that creates massive long-term quality problems. And those quality problems are a lot easier to create than erase from the buying public’s consciousness. Just ask FCA.
But, this actually angers me. This shows the contempt General Motors has for its customers and the people who funded its bailout. You can see this same contempt in the way General Motors hides behind its bankruptcy when someone sues it for serious issues regarding its products. It’s the same contempt GM showed when Firenzas started setting themselves alight and it told customers to get bent. It’s the same contempt GM expressed towards its workers in Flint in the ’80s and Oshawa today.
And on top of it all, that contempt for the customer is so often mixed with hubris. I’m certain someone from GM will call me after reading this to say their company builds the best cars in the world while machine-gun mentioning GM’s many quality awards in recent years.
I don’t care about your awards. You need to do better, GM. This is garbage and it isn’t acceptable anymore.
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- Lou_BC I kinda like the blocky lines. The snout has a star wars stormtrooper look so that means it won't hit anything.
- ToolGuy I respect the work this individual has done from the starting point he was handed ("I have been involved for about 6 months repairing this car acquired form my sister who received it from our dad"; "The car was an oily mess when I received it, had a clogged catalytic converter, and hesitated intermittently on the highway after extended driving (> 20 miles)")...But there is no need to show prospective customers the "before" or "in process" photographs. Very few customers want to see or know how the sausage is made.And rather than show extreme close-ups of the dents, call a PDR shop, and bump up your selling price.
- Ajla "launched as the GX550 offering a 3.4-liter" I know some people rip on pick up or performance car buyers for insecurity but it is funny that premium vehicle buyers need inflated designations like this because "GX340t" won't get their d*cks hard. Although Lexus isn't alone in this, it's even better here because they went from GX470 to GX460 back in 2009 and no one died over the decrease. The IS500 and LC500 are still matched to their displacement but maybe they'd sell more if it was called LC650? 🤔
- ToolGuy Q: Is it time for ToolGuy the non-early adopter to purchase an EV for long-term ownership?A: No, it is not.(Get this stuff ironed out and I'll be back later.)
- Theflyersfan Why take the effort to cover the back plate when the front plate is visible in a couple shots?
wow. a bunch of little old ladies wringing their hands over 'hard plastic"
As always, I enjoy articles about automobiles. I do think GM should consider the buying public more, in their automobile design and power plants. The Koreans have been eating the big 2.5 car companies and Honda and Toyota, lunch for some time. The add the little features and appointments that you do not find, especially in Honda and Toyota vehicles. What I do not enjoy are articles that come into my email with the F-word in it. Do not need it, want to read it and won't continue to receive articles from such emails websites. Sorry, I like to receive more professional writing that attempt show at attempt at an educated expanded vocabulary and consider the broader reading public. The F-word did not add anything to the article. And I do not care to have it show up in my emails. I normally show my young boys some of these articles and let them go thru the auto emails that I receive. And they do not need to see emails of this type on my computer.