FCA: Why Build an Alfa Romeo Giulia Sport Wagon When You Already Have an SUV?

Matt Posky
by Matt Posky
fca why build an alfa romeo giulia sport wagon when you already have an suv

Alfa Romeo has bragged that it will have nine new cars on the market by 2021 ever since brand boss and arm-day workout expert Reid Bigland announced a plan to “ absolutely to go toe to toe with the Germans.”

A big part of that plan included a Giulia Sport Wagon to compete with the Deutsche estate cars. Apparently, this was a big fat lie and Bigland should meet me in the parking lot after school because Alfredo Altavilla, Fiat Chrysler’s CEO for Europe, Africa and Middle East, now says the model is off the table.

“We have decided not to make a Giulia Sport Wagon,” Altavilla explained to journalists in Europe. “Do we really need it if the SUV Stelvio handles so well? Probably not. With our fine tuning, Stelvio can interest all those people who might have been interested [in the wagon].”

Do you know what handles better than a lowered SUV with no true off-roading capabilities? A five-door wagon with an even lower center of gravity.

The argument that people who like wagons will automatically gravitate to crossovers would also carry a little more weight if the automakers with the most cachet weren’t already jumping onto the “ shooting-brake” bandwagon, earmarking it as the next hot trend.

However, the crossover is assuredly the less risky of the two — especially in North America, where it would unquestionably sell better. When I take a moment to consider the issue of corporate finances, and the fact that Bigland probably didn’t even know FCA would murder the Giulia wagon back in November, I suppose I can let the very brawny and tough-looking head of Alfa Romeo and Maserati off the hook.

While it’s always better not to get too attached to a vehicle before it enters production, nobody likes being promised something only to see it snatched away from them either. I cannot be the only car enthusiast or wagon-lover that finds this a very bitter pill to swallow.

The Alfa Romeo Giulia Sport Wagon was expected to premiere at the 87th Geneva International Motor Show next month. I will be holding a moment of silence for it on March 10th at noon EST.

[Image: Fiat Chrysler Automobiles]

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  • Akear Akear on Feb 11, 2017

    Being an Alfa Romeo I don't foresee anymore than 5,000 being sold in the states. This will be another Sergio flop. What a disgrace!!!!

    • See 4 previous
    • INeon INeon on Feb 12, 2017

      @Vogo-- Barely.

  • RS RS on Feb 12, 2017

    That rear hatch looks 99% sport and 1% wagon. Pretty poor as a wagon design. It's really a hatchback.

  • MaintenanceCosts I own a 2019 Bolt Premier that's identical to this one except for the mods and I still wouldn't buy this one. Wheels are ugly, tint is illegally dark in my state, and a badge conversion to Opel, which GM doesn't even own anymore, is just plain dumb.
  • Verbal It is more about profit margins than market demand. Ford could easily sell a substantial number of this car in North America, but the profit margins would be thin. Ford makes money hand over fist on F-series, Broncos, etc. No need to venture out of the pickup/SUV/CUV box. The suburbs of America are filled with driveway queen F-150 air haulers that are the new Country Squires. Ford likes it that way.
  • JMII What I don't get about this video is how did the tire get under the Soul? Its not like those things have massive ground clearance. I assume a tire would have smacked into the bumper and went flying in some other direction. This interaction seems to break the laws of physics... the car should have won this encounter not the tire 😱
  • SCE to AUX Looks like a good buy, but I'm not into alterations.
  • Ajla I'm smart enough to see the popularity of CUVs.What I'm not smart enough to understand is how selling 20000 sedans in small markets is superior to selling 20000 sedans in a larger market.