The Truth About China's Electric Vehicle Market

Henry Leung
by Henry Leung
the truth about chinas electric vehicle market

The recent Guangzhou Auto Show in China was a reflection of everything stereotypical about the Chinese car market: Chinese OEM clones of European vehicles, North American and European legacy platforms resurrected into new China-only models, wacky supercars from unknown Chinese OEMs, stretched European executive sedans, and weird electric vehicles.

The only major North American press headline from the show was bold: “ Five New Electric Cars from China, World’s Largest EV Market.” I never saw China as a leader in electric vehicles. However, green car publications like CleanTechnica have stated China is the world’s largest EV market for almost two years now.

What’s the real story behind China’s EV market? There’s both truth and lies in these headlines.

Truth: China is the Largest Electric-Car Market in the World

China had over 20 million new-car registrations last — more than any other country in the world. (The United States had 17 million.) The Chinese market has a disproportionately high percentage of electric vehicles and is the world’s largest EV market with over 225,000 sold from Jan-Sept 2016. Keep in mind that this number includes both plug-in hybrid electric vehicles (PHEV, BMW i3) and battery electric vehicles (BEV, Tesla Model S). Even when just counting battery EVs, the 147,000 electric vehicles sold to date still handily outpaces the United States and Europe.

Lie: The World’s Best-Selling Electric Car Maker is BYD

Green Car Reports claims Chinese EV automaker BYD “sold more highway-capable electric cars and plug-in hybrids than any other company in the world” last year. BYD has consistently dominated the plug-in car market in China, selling 75,000 so far in 2016. But did you know BYD’s two most popular EV sales were a 550 horsepower SUV and a 300 hp sedan? The BYD Tang and BYD Qin are both powerful plug-in electric vehicles that use electric motors to supplement gasoline engines.

BYD does make pure electric cars, but it relies almost solely on PHEV sales to take the EV sales leader crown. Based on the numbers, the “plug-in” feature of BYD hybrids seem to exist solely to boost overall EV sales and gain more subsidies.

Similarly, if Toyota made every Prius a PHEV, it would easily dominate the EV market by the same measure. The reality is, when only battery electric cars are counted, Tesla is the clear manufacturer winner, followed by Nissan.

Truth: Incentives and Subsidies drive the Chinese EV Market

Surprise, surprise — BYD received $435 million in government subsidies over the last five years. While this pales in comparison to the $4.9 billion Tesla received, what’s not insignificant are the incentives Chinese consumers receive to buy electric cars. EV consumers are given free car registrations in Shanghai, which are worth around $12,000 USD. While exact subsidies for each EV are unclear, the recent subsidy for the BYD e5 was estimated to be $16,000 USD. This lowered the price of the e5 to around $20,000 USD, which is very inexpensive for a Nissan Leaf-sized EV with over 200 hp and 190 miles of range.

Lie: All Chinese EVs are comparable to EVs sold in North America

The most popular electric car segment in China is known as the A-Segment (mini-EVs). These city cars make up over 25 percent of battery-only EV sales. While extremely popular, most of these cars are not highway capable and have poorer crash and safety standards than a comparable North American or European electric car. Most media sites include these city cars in their overall calculation of total electric vehicles sold.

For example, one of the best-selling vehicles in the class — the Zhidou D2 — has a top speed of 80 km/h (50 mph) and a range of 120 km (75 miles). This tiny two-seater is about the same size as the original Smart Car. In comparison, the compact-size Nissan Leaf has seating for five, a range of 170 km (107 miles) and a top speed of 150 km/h (93 mph).

With over 14 cities with over 5 million people, China has a greater need for tiny city cars. However, the mini-EV numbers really should be separated from highway-capable EVs to give a more fair comparison.

What’s the verdict?

It’s undeniable that China has a huge EV market, a product of excessive government incentives and lax government regulations. However, the North American and European markets are much more advanced with more stringent environmental, crash, and safety standards. Also, the size of the China’s EV market is inflated with city cars that aren’t comparable to world-class EVs. Therefore, it’s hard to compare the Chinese EV market with North American or European markets because of these significant differences.

Regardless, no OEM can ignore the fact that their EVs are purchased more often in China than anywhere else in the world. While Tesla and Nissan have the best-selling BEVs, BAIC and BYD are hot on their heels developing competitive, world-class EVs. Once the government subsidies stop, it will be interesting to watch how market forces shape not just China’s EV market, but the EV market worldwide.

[Numbers Source:]

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4 of 13 comments
  • Leomon Leomon on Dec 09, 2016

    For me Plug in Hybrids dont cut it. Having an engine eases range anxiety but adds complexity and increases maintenance costs. Not to mention increased weight and loss of extra storage space. Either go full electric or go home hehe in my opinion

  • SunnyvaleCA SunnyvaleCA on Dec 09, 2016

    Should we call them electric vehicles or coal-fired vehicles?

  • Del My father bought GM cars in the 60's, but in 1971 he gave me a used Datsun (as they were called back then), and I'm now in my 70's and am happy to say that GM has been absent from my entire adult life. This article makes me gladder than ever.
  • TheEndlessEnigma That's right GM, just keep adding to that list of reasons why I will never buy your products. This, I think, becomes reason number 69, right after OnStar-Cannot-Be-Disabled-And-It-Comes-Standard-Whether-Or-Not-You-Want-It and Screw-You-American-Car-Buyer-We-Only-Make-Trucks-And-SUVs.
  • 3SpeedAutomatic Does this not sound and feel like the dawn of ICE automobiles in the early 20th century, but at double or triple speed speed!!There were a bunch of independent car markers by the late 1910’s. By the mid 20’s, we were dropping down to 10 or 15 producers as Henry was slashing the price of the Model T. The Great Depression hit, and we are down to the big three and several independents. For EVs, Tesla bolted out of the gate, the small three are in a mad dash to keep up. Europe was caught flat footed due to the VW scandal. Lucid, Lordstown, & Rivian are scrambling to up production to generate cash. Now the EV leader has taken a page from the Model T and is slashing prices putting the rest of the EV market in a tail spin. Deja vu……
  • Michael Eck With those mods, I wonder if it's tuned...
  • Mike-NB2 I'm not a Jeep guy, but I really, really like the 1978 Jeep Cherokee 4xe concept.