GM Tripled Chevrolet Camaro Incentives In September, Made Small Dent In Bulging Inventory

Timothy Cain
by Timothy Cain
gm tripled chevrolet camaro incentives in september made small dent in bulging

The narrow victory scored by the Chevrolet Camaro in America’s pony car sales race in September 2016 was the result of General Motors finally pricing the Camaro in line with the Ford Mustang.

But General Motors still has more than four months of Camaro supply as dealers approach a much slower buying season for sports cars in general; as the auto industry at large shows signs of a gradual and modest slowdown.

Year-over-year, U.S. sales of the Chevrolet Camaro jumped 25 percent in September 2016. Compared with August, month-to-month volume rose 17 percent. To produce such gains, GM had to triple the average price cut on Camaros.

Heading into September, Automotive News said General Motors had a 139-day supply of Camaros, or roughly 30,000 units. One month later, shows that GM still has 30,000 Camaros in stock, as the 6,577 sales reported were apparently replaced by approximately 6,500 more Camaros. The market has 1.4 million cars in inventory, which equals 61 days of supply.

Heading into September, FCA had a 90-day supply of Challengers, about 18,000 cars, and sold 5,698 Challengers. After Ford possessed 71 days of Mustang supply at the beginning of September (or 23,000 cars), Mustang sales plunged 32 percent to 6,429 units during the month of September.

That Mustang sales dive came as Ford decreased the average incentive per Mustang from $3,000 in August to $2,700 in September.

GM, meanwhile, tripled the incentive spend on Camaros from roughly $1,100 per Camaro in August — evidently not enough to overcome the car’s built-in demerits — to $3,300 in September.

Asked about the Camaro’s incentives and inventory, GM spokesperson Jim Cain (no relation) told TTAC this morning, “The Camaro is a great car. It’s light years ahead of the Mustang on so many levels, starting with performance and technology.”

Getting closer to the heart of the matter, Cain says, “If you bought one at the end of the 2016 model year, you got a great deal.”

As it turns out, offering “a great deal,” also known as positioning the previously overpriced Camaro more directly in line with its direct competition, resulted in slightly superior sales for the Chevrolet in September.

And GM isn’t done with deal-making. Beginning October 1 and extending through January 3, 2017, a GM Holiday Sales Event in conjunction with Costco will net members supplier pricing atop “most currently available GM incentives,” plus either $300 or $700 Costco cash cards depending on membership level. The deals are available on 2016 and 2017 models and are clearly necessary if GM is to clear out excessive inventory of Cascadas, Encores, CTSs, Camaros, Corvettes, and full-size pickups.

Sans incentives, the 2016 Chevrolet Camaro had a base price $1,650 higher than the 2016 Mustang. For model year 2017, the Camaro’s base price is $1,780 higher than the Mustang’s.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Join the conversation
4 of 18 comments
  • DearS DearS on Oct 05, 2016

    The Camaro is a great deal for an enthusiast, imo. If you can get a v6 1LE for $30k you are buying a car with handling as good as any supercar.

    • See 1 previous
    • Ajla Ajla on Oct 05, 2016

      @geozinger I'm not surprised the V6 1LE does very well. GM has been building excellent track cars for awhile now.

  • Geozinger Geozinger on Oct 05, 2016

    I have noticed an uptick in new Camaros on the road lately. Now this makes sense.

  • Randy in rocklin The Japanese can be so smart and yet so dumb. I'm America-Japanese and they really can be dumb sometimes like their masking paranoia.
  • Bunkie The Flying Flea has a fascinating story and served, inadvertently, to broaden the understanding of aircraft design. The crash described in the article is only part of the tale.
  • Master Baiter "I like the Earth."The idea that modern combustion engines are incompatible with the ongoing survival of the Earth, or of humanity, is breathtakingly stupid. Climate alarmism is akin to a religion--one to which I do not subscribe.
  • Skippity Key takeaways.Toyota is run by competent businessmen.Art doesn’t like Toyota.
  • MaintenanceCosts Audi has been a full player in the German luxury club for 20 years. It started to get there with the first A4, which was a 500-foot home run, and then achieved full recognition with the spectacular D3 A8.