Der ChicWagen: Audi's New A5/S5 Sportback

Matthew Guy
by Matthew Guy

Despite dire warnings that the sedan is about to experience a slow and grisly demise, der Technikers at Audi announced today that they will be crafting a new five-door liftback from their swoopy A5 coupe, the most interesting of which is the S5 Sportback.

Styling is typical Audi fare, employing their current Different Lengths of Sausage™ design language. Audi trumpets the Sportback’s short overhangs but it’s hard to ignore the gawping Singleframe grille, flatter and wider here than on previous models.

Audi estimates the S5 Sportback will accomplish the 0-60 mile per hour sprint in 4.7 seconds. A newly developed, direct injection, 3.0-liter TFSI turbo V6 engine will churn out 354 of the finest German horses and 369 pounds-feet of torque from a barely off-idle 1370 rpm. Unburdened by leiderhosen-shod tuba players, the “five-door sports coupé” is nearly 190 pounds lighter than its predecessor (at 3660 lbs).

There will be lesser versions of the model, set to bear the A5 Sportback moniker, equipped with lower powered engines making between 190 hp and 286 hp. TDI engines are mentioned in the media release, but given the diesel debacle there’s a great chance they will be less popular than a Greek accountant. All-wheel drive is an option on the order sheet.

The interior will be available in numerous types of sumptuous leather, including a quilted light grey and perforated dark pumpernickel. Okay, I made up the last one. What I’m not making up is the “Audi phone box” which, sadly missing a comedic Dr. Who/TARDIS tie-in, connects smartphones to an on-board antenna by near-field coupling and simultaneously charges them inductively using the Qi standard. Audiophiles will be able to listen to their favourite oompah band through the always fantastic Bang & Olufsen sound system. Audi’s large, high-resolution TFT monitor — spanning a rennfahrer pleasing 12.3 inches — presents the driver with richly detailed graphics.

So, just to recap, Audi makes a five door version of a two door version of a four door sedan. The new A5 Sportback will hit the road in Germany and other European countries at the start of 2017 for a base price of EUR 37,800. Slovenly Western showrooms will be bereft of this model until such time that Audi’s overlords deem us worthy — which they surely will, since BMW and Mercedes seem to sell all the four-door coo-pays they can make.



[Images: Audi AG]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Stumpaster Stumpaster on Sep 08, 2016

    My oh my, where did all these humors come from? First a Simpsons reference, followed with "less popular than a Greek accountant" - wow, you nocked it outta da park! For your next article may ai suggest such alligoeries as "this engine slower than a Mexican distance runner", "the cabin is darker than a Panther member at a Trump rally", and "the fake leather seats are smellier than an Indian wedding party after chicken tikka masala dinner". You go boy!

  • Corey Lewis Corey Lewis on Sep 08, 2016

    They're getting a bit aggressive with the character line these days. It doesn't need to be quite so voluminous. Other than that, I like it. Because the grille is filled in through the middle behind the slats, even it doesn't bother me that much. I've mentioned before, I think Audi is going to lead the movement back to smaller grille.

  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
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