Michigan Man Sues Toyota Over Prius Plug-in's Awful Range

Steph Willems
by Steph Willems

The short-lived Toyota Prius Plug-in hybrid was never a popular vehicle, and the subject of one man’s lawsuit could answer why.

A suit filed against Toyota in an eastern Michigan court claims the plaintiff’s 2012 Prius Plug-in didn’t come close to offering the meager advertised range of the upgraded hybrid, CarComplaints reports.

In its advertising, Toyota claimed the model (built from 2012 to 2015) was good for 13 miles of all-electric driving, after which the vehicle switched to normal hybrid operation. Richard Rosenbaum claims his Prius Plug-in only achieved eight miles of range, and that number sometimes fell to three miles, even with an all-night charge.

Rosenbaum said bought the car to commute 12 miles, and hadn’t expected to use gasoline during the trip. In May of 2015, he took his vehicle to the dealer to address the low range.

According to CarComplaints, “Rosenbaum says a test was conducted and after the test the Prius started getting 10 miles on a single charge, causing the plaintiff to believe Toyota did something to alter the car.”

The automaker denies it did anything to alter the vehicle. However, Rosenbaum’s beef with Toyota goes deeper than just warm-weather range. He claims the automaker never told him the vehicle would burn gas continuously during the winter. Below 55 degrees, the Prius Plug-in operates solely as a hybrid, using the gasoline engine to provide warm coolant for the heater.

Rosenbaum never saw the gasoline savings he had hoped for. His suit alleges the automaker violated Michigan consumer protection and breach of warranty laws, as well as breach of contract violations.

In 2014, the plug-in model’s best sales year, Toyota sold 13,263 Prius Plug-ins to the regular Prius’ 122,776. The model is set to return as the 2017 Prius Prime, offering 22 miles of all-electric range, though the automaker recently pushed back the launch date.

[Image: Toyota]

Steph Willems
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  • Keith_93 Keith_93 on Aug 07, 2016

    I usually roll my eyes at these type of lawsuits, but this guy has a point. If this car's range is consistently off by more than a third, that is way beyond "YMMV." That would be like buying a car that claimed 30mpg highway, and actually getting 18mpg highway.

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    • Brandloyalty Brandloyalty on Aug 08, 2016

      @mcs Yes, and not to mention trying to avoid braking to begin with. Regen + electrical boost suffers conversion losses (which is why maximizing ev mode can actually reduce mileage if overdone). And the rear brakes are applied lightly during regen using the brake pedal, which is all lost energy since regen is done with the front wheels only. Regen by downshifting suffers losses fron higher rpm's, but this wastes less energy than the rear brakes. So downshifting is preferable to braking, which is why newer hybrids start regen braking as soon as you lift off the gas.

  • SunnyvaleCA SunnyvaleCA on Aug 08, 2016

    Isn't the entire point of the plug-in Prius to get the solo carpool lane use in California? Think about it. You save about $0.60 by plugging it in.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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