U.S. Buick Sales Rise To 95-Month High, GM Claims Best Retail Start Since 2005

u s buick sales rise to 95 month high gm claims best retail start since 2005

A July 2016 surge to 22,960 sales produced the best month of U.S. sales for General Motors’ Buick brand in nearly three years.

“Year to date, Buick retail deliveries have grown 6 percent,” General Motors claimed in its monthly release, “and Buick has gained 0.1 percentage points of retail share.”

GM also said 2016, with 114,105 retail sales through July, represented the best seven-month retail start to a year since 2005 in the United States.

But don’t get too excited, LeSabre lovers, Skylark supporters, and rooters of Regals. We’re talking about 2005, when U.S. Buick sales had already fallen by more than a third in only three years.

In fact, year-over-year, total Buick sales in 2016’s first seven months are only 62 units stronger than they were at this stage of 2015. Total Buick volume in 2016 is down 3 percent compared with the first seven months of 2014, when Buick reported 131,155 sales. That doesn’t sound like the best start to the year since 2005.

But remember, the claim that this was the best start to the year since 2005 pertains only to the retail front, Buick spokesperson Stuart Fowle confirmed last week. GM did not historically report separate retail/fleet/total sales figures, as is the industry standard, and GM still does not report retail figures for specific models.

To substantiate the claim, Fowle supplied TTAC with a decade’s worth of Buick brand retail numbers for us to evaluate.

Year-to-date, Buick’s retail volume is up 6 percent compared with the first seven months of 2015 and 8 percent compared with the first seven months of 2005. Again, not since 2005, when GM says Buick sold 137,880 vehicles through the retail network, has the brand had a better start to a year.

JULY’S TOTALS


In July, specifically, Buick’s 10-percent year-over-year total sales uptick easily outpaced the industry’s 1-percent rise. Even without the help of 1,421 sales of the new Envision, Buick’s Chinese-built mid-range crossover, and 633 sales from the new Cascada convertible, Buick sales still increased total sales at the same rate as the industry overall.

Don’t thank the car division. With the cancelled Verano falling 13 percent and the LaCrosse entering a replacement phase that brought volume down 32 percent, a 50-percent jump from the low-volume Regal, and the additional Cascada sales, Buick car volume still fell four units shy of the total three Buicks achieved one year ago.

But the Buick Enclave jumped 10 percent to 7,249 units, outselling the LaCrosse, Regal and Verano combined in its best July ever.

SUBCOMPACT


Although the Encore subcompact crossover reported a more modest 1-percent year-over-year boost, the 6,923-unit sales result was the best month ever for the Encore. Just like the Enclave, the Encore outsold the three best-selling Buick cars combined.

Together, the Buick Encore and its Chevrolet Trax twin owned nearly one-third of the U.S. subcompact crossover market in July 2016.

Including the Envision, 68 percent of Buick’s U.S. sales in July were powered by utility vehicles; only 32 percent with traditional cars.

With the Verano dying off at the end of this model year and the Envision set to capture a far greater chunk of the market when the 2017 model offers a significantly lower price of entry, expect those numbers to shift higher and lower, respectively.

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  • Operagost Operagost on Aug 23, 2016

    I'm pretty sure, without even checking, that the Skylark was already at least seven years dead in 2005. I loved mine, but it decided to start burning out its ignition coils repeatedly.

  • APaGttH APaGttH on Aug 23, 2016

    Predictions of the Encore demise once other makers started making subcompact CUVs appears to have been completely, totally, and absolutely wrong.

    • Shaker Shaker on Aug 24, 2016

      And sales of the Trax (usually in the price range where the Equinox started) are doing well too. People like "tall".

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.
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