VIDEO: This Is What Volkswagen USA Is Telling Its Dealers

Steph Willems
by Steph Willems
video this is what volkswagen usa is telling its dealers

Volkswagen is making sure everyone is getting the right message today, and that includes its American dealers.

Thanks to a tipster, TTAC has obtained a video sent by Volkswagen of America executive to its dealers.

The video stars Hinrich J. Woebcken, who was installed as the overseeing executive for Volkswagen North America Region and President and CEO of Volkswagen Group of America. Woebcken took the positions after former Chairman of Škoda Prof. Dr. Winfried Vahland, who was tipped for the North American-level role, left Volkswagen Group. Woebcken also assumed the local Volkswagen Group of America responsibilities after the departure of former President and CEO Michael Horn.

In the message to dealers, Woebcken states, “First of all, please know over the past nine months we have been working very hard on many facets of this issue, including working with federal and state governments and regulatory agencies to arrive at a proposed solution to satisfy all parties — particularly our customers.”

The video then goes on to show how the automaker plans to “make things right” and “rebuild trust” with its U.S. customers. Woebcken states that the $15.3 billion settlement unveiled yesterday “offers a solution that puts the decision power in the hands of the customers,” detailing the three available options — vehicle buyback, early lease termination, or an approved emissions modification with vehicle retention. (Yesterday, Volkswagen revealed exactly what compensation owners can expect.)

How does the automaker plan to pull off the massive task of buying back or fixing 475,000 Volkswagen and Audi vehicles equipped with 2.0-liter diesel engines?

“Rest assured, there is a very detailed plan for executing this program, which will involve your dealership at critical customer interaction points, but will also include key support from Volkswagen,” Woebcken states. “Volkswagen executives will be providing…more information in a series of regional dealer meetings in the weeks of July 11 and July 18. These meetings will give you the complete details on how the customer and dealer processes will work, and allow you to ask questions so that you can be prepared for a rollout in early fall.”

The meetings will see dealer kits, complete with handouts, videos and infographics, handed out to inform dealer employees on the plan. Woebcken expects approval of the settlement to come in the final week of July, with more details on the timing of the buyback program and customer next steps coming after that point.

Support teams will help dealers once the settlement is approved, Woebcken states, adding that customers with questions about their options should visit the website for now.

Attempting to placate jittery dealers, Woebcken signs off by saying, “I’m confident we can begin making things right, and (I) appreciate the dedication of the entire Volkswagen dealer network. You are what makes this Volkswagen brand great.”

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6 of 29 comments
  • DevilsRotary86 DevilsRotary86 on Jun 29, 2016

    "The meetings will see dealer kits, complete with handouts, videos and infographics, handed out to inform dealer employees on the plan." Question, will these kits include a tube of KY Jelly? They might need it.

    • See 2 previous
    • on Jun 30, 2016

      @28-Cars-Later Every third Saturday night at my house sir.

  • Yankinwaoz Yankinwaoz on Jul 01, 2016

    I wonder if a VW dealer HAS to participate in the program? Is the dealer going to be paid for the staff, space, and headache of dealing with this? Is VW going to give the dealers some money to make up for the service that they no longer can count on in the future? Most of these TDI's are coming up on some nice expensive service mileage marks. And I bet that the VW dealers were going to get most of that business. Current TDI's owners aren't going to bother getting their cars serviced because is going to be scrapped soon anyhow. I also wonder if a dealer that is going to participate is thinking of how they can convert these owners in to buyers of replacements at that dealership? Can the dealer force owners to go through extra steps? For example, force them to sit through a sales presentation, before they get their check? Force them to sign extra paperwork? Have you ever had to suffer through one of those time-share presentations to get your "free gift"? I hope it doesn't turn in to one of those. I have one of the TDi's, and I expect that I will be forced to surrender it someday. I just envision being locked in a room at the dealer and not being allowed to leave until I agree to buy a replacement, or suffer some never-ending sales presentation.

    • Hybridkiller Hybridkiller on Jul 06, 2016

      I suspect that most (if not all) dealers will try to make the fulfillment of this as painless as possible - after all, the entire point of the compensation is to try and appease you, not further piss you off. You will be signing some sort of liability waiver before you get your cash, and they've already indicated that you will have to agree to the "fix" if you want the cash comp while keeping your car. My question is, will they just have you sign some sort of promissory commitment to bring the car in if and when the "fix" is available? Or will you have to wait - possibly years - to get your cash comp if you opt to keep the car? I guess we'll find out soon enough.

  • SCE to AUX I charge at home 99% of the time, on a Level 2 charger I installed myself in 2012 for my Leaf. My house is 1967, 150-Amp service, gas dryer and furnace; everything else is electric with no problems. I switched from gas HW to electric HW last year, when my 18-year-old tank finally failed.I charge at a for-pay station maybe a couple times a year.I don't travel more than an hour each way in my Ioniq 1 EV, so I don't deal much with public chargers. Despite a big electric rate increase this year, my car remains ridiculously cheap to operate.
  • ToolGuy 38:25 to 45:40 -- Let's all wait around for the stupid ugly helicopter. 😉The wheels and tires are cool, as in a) carbon fiber is a structural element not decoration and b) they have some sidewall.Also like the automatic fuel adjustment (gasoline vs. ethanol).(Anyone know why it's more powerful on E85? Huh? Huh?)
  • Ja-GTI So, seems like you have to own a house before you can own a BEV.
  • Kwik_Shift Good thing for fossil fuels to keep the EVs going.
  • Carlson Fan Meh, never cared for this car because I was never a big fan of the Gen 1 Camaro. The Gen 1 Firebird looked better inside and out and you could get it with the 400.The Gen 2 for my eyes was peak Camaro as far as styling w/those sexy split bumpers! They should have modeled the 6th Gen after that.