Chevrolet Upstages Ford - Then Honda Throws Composite Shade on Both

Mark Stevenson
by Mark Stevenson

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

Honda’s engineers (not the PR folks, though Honda PR distributed the video) performed roughly the same rock-drop test as the Chevrolet advertising campaign. The result? Just some scratches in the Ridgeline’s composite bed. Not a dent. Not a break. And the in-bed storage door still opened and closed as designed.

Well done, Honda. Now all we need is a real truck for your trick bed.

Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Join the conversation
2 of 157 comments
  • Jeff S Jeff S on Jun 14, 2016

    Denver Mike--I don't like either Dennis or Howie. Maybe a Ford fan boy would like Dennis. I always liked Mike Rowe and I liked Sam Eliot on the Ram commercials--both are more believable. Ford should hire Mike back. Anson Mount would be a good spokesperson for Chevy trucks.

  • AlexEng AlexEng on Jan 14, 2018

    I'm not a Ridgeline fun but come on! It is a nice truck just is different! Why it isn't a truck? Because hasnt got a frame under the chassis? Not everybody need a truck to carry heavy stuff some need a truck to carry lighter stuff and this can do it the Ridgeline very well. In the other hand it drives and feels quite comfortable just like as an SUV or a common car with excellent ride and fuel consumption.I think Honda has create a different truck is something completely different than the mainstream truck and they deserve all the credit for their try.

  • 3-On-The-Tree Lou_BCsame here I grew up on 2-stroke dirt bikes had a 1985 Yamaha IT200 2-strokes then a 1977 Suzuki GT750 2-stroke 750 streetike fast forward to 2002 as a young flight school Lieutenant I bought a 2002 suzuki Hayabusa 1300 up in Huntsville Alabama. Still have that bike.
  • Milton Rented one for about a month. Very solid EV. Not as fun as my Polestar, but for a go to family car, solid. Practical EV ownership is only made possible with a home charger.
  • J Love mine, but the steering wheel blocks dashboard a bit, can't see turn signals nor headlights icons. They could use the upper corners of the screen for the turn signals. Mileage is much lower than shown too, disappointing
  • Aja8888 NO!
  • OrpheusSail I once did. My first four cars were American made, and through an odd set of circumstances surrounding a divorce, I wound up with a '95 Nissan Maxima which was fourteen years old and had about 150,000 miles on it.It was drove better, had an amazing engine, and was more reliable than any of my American cars. This included a new '95 GMC pickup that went through five alternators in under two years while the dealership insisted that there was no underlying electrical problem while they tried to run the clock on the warranty.That was the end of 'buy American'. I've bought from Honda and VW since, and I'll consider just about anything except American now.