Chevrolet Upstages Ford - Then Honda Throws Composite Shade on Both

Mark Stevenson
by Mark Stevenson
chevrolet upstages ford then honda throws composite shade on both

You may’ve noticed an ad campaign by General Motors touting the toughness of its steel cargo bed in comparison with Ford’s aluminum cargo hold. The Chevy came out battered and bruised, but Ford’s aluminum-bodied F-150 incurred multiple lacerations. GM, in its comparison, proclaimed itself the winner.

Then late Friday, a plucky upstart called Honda (you may know the company for its motorized bicycles and electrical generators), threw massive shade on the Detroit rivalry using the same test.

Honda’s engineers (not the PR folks, though Honda PR distributed the video) performed roughly the same rock-drop test as the Chevrolet advertising campaign. The result? Just some scratches in the Ridgeline’s composite bed. Not a dent. Not a break. And the in-bed storage door still opened and closed as designed.

Well done, Honda. Now all we need is a real truck for your trick bed.

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  • Jeff S Jeff S on Jun 14, 2016

    Denver Mike--I don't like either Dennis or Howie. Maybe a Ford fan boy would like Dennis. I always liked Mike Rowe and I liked Sam Eliot on the Ram commercials--both are more believable. Ford should hire Mike back. Anson Mount would be a good spokesperson for Chevy trucks.

  • AlexEng AlexEng on Jan 14, 2018

    I'm not a Ridgeline fun but come on! It is a nice truck just is different! Why it isn't a truck? Because hasnt got a frame under the chassis? Not everybody need a truck to carry heavy stuff some need a truck to carry lighter stuff and this can do it the Ridgeline very well. In the other hand it drives and feels quite comfortable just like as an SUV or a common car with excellent ride and fuel consumption.I think Honda has create a different truck is something completely different than the mainstream truck and they deserve all the credit for their try.

  • Arthur Dailey Ford was on a roll with these large cars. The 'aircraft' inspired instrument 'pod' for the driver rather than the 'flat' instrument panel. Note that this vehicle does not have the clock. The hands and numbers are missing. Having the radio controls on the left side of the driver could however be infuriating. Although I admire pop-up/hideaway headlights, Ford's vacuum powered system was indeed an issue. If I left my '78 T-Bird parked for more than about 12 hours, there was a good chance that when I returned the headlight covers had retracted. The first few times this happened it gave me a 'start' as I feared that I may have left the lights on and drained the battery.
  • Jeff S Still a nice car and I remember these very well especially in this shade of green. The headlights were vacuum controlled. I always liked the 67 thru 72 LTDs after that I found them bloated. Had a friend in college with a 2 door 71 LTD which I drove a couple of times it was a nice car.
  • John H Last week after 83 days, dealership said mine needs new engine now. They found metal in oil. Potential 8 to 9 month wait.
  • Dukeisduke An aunt and uncle of mine traded their '70 T-Bird (Beakbird) for a brand-new dark metallic green '75 LTD two-door, fully loaded. My uncle hated seat belts, so the first time I saw the car (it was so new that the '75 models had just landed at the dealerships) he proudly showed me how he'd pulled the front seat belts all the way out of their retractors, and cut the webbing with a razor blade(!).Just a year later, they traded it in for a new '76 Cadillac Coupe de Ville (they had owned a couple of Imperials in the '60s), and I imagine the Cadillac dealer took a chunk out to the trade-in, to get the front seat belts replaced.
  • CaddyDaddy Lease fodder that in 6 years will be on the 3rd owner in a poverty bound aspirational individual's backyard in a sub par neighborhood sinking into the dirt. The lending bank will not even want to repossess and take possession of this boat anchor of a toxic waste dump. This proves that EVs are not even close to being ready for prime time (let's not even talk about electrical infrastructure). EVs only exist in wildly expensive virtue signaling status-mobiles. FAIL! I know this is a Hybrid, but it's a Merc., so it will quickly die after the warranty. Show me a practical EV for the masses and I'll listen. At this time, Hybrids are about the way to go for most needing basic transportation.
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