Motor Trend Hits SEMA Hard - Then Changes Its Mind
If you’re reading this, chances are that you have little to no familiarity with Motor Trend. The audience here at The Truth About Cars, as we all know, is a superbly well-educated and successful group of detail-oriented people from all parts of the (autism) spectrum. The readers of MT, on the other hand, are almost all drooling morons who move their lips very slowly when they read, and are exceeded only in their ability to excite repugnance by the chronically inbred half-wits who watch Motor Trend videos, their crystal-meth-addled eyes jumping randomly with perpetual, idiotic surprise at the public-access-TV-level antics spooned contemptuously into the permanently dropping corners of their toothless mouths.
I’m just kidding about that last part, of course. I’d known plenty of very nice people who subscribed to Motor Trend. On the other hand, I don’t apologize for characterizing TTAC readers as Aspies. There’s something wrong with all of you. You’d rather read a Camry review than a story about jumping an Aventador over a river filled with piranhas. I love you for it. Please keep reading. I need the money.
Futhermore, there are a few men of steely courage and razor-sharp intellect out there among the B&B who are willing to brave the foetid depths of Motor Trend’s website just to get the latest breaking news about THE NEW CAMARO TELLS THE MUSTANG TO STEP OUTSIDE! or, possibly, THE NEW MUSTANG TELLS THE CAMARO TO STEP OUTSIDE! One of them e-mailed us this morning to tell a strange tale: last night, a Motor Trend editor published a scathing editorial attacking the Specialty Equipment Manufacturers Association (SEMA), only to have it disappear in the light of the next day.
Written by Scott Evans, familiar to TTAC readers from his ballistic high-speed launch of a Cadillac ATS off a cliff on public roads, the editorial takes a strong stance with regards to SEMA, whom Evans feels to be an enemy of both the Environmental Protection Agency (EPA) and auto enthusiasts.
In the short term, you can read the whole thing in the Google Cache. In the long term, here are the salient points:
The breathless press release arrived in the automotive industry’s collective inbox around 6 p.m. Monday … SEMA, meanwhile, is being paranoid and reactionary, shooting from the hip and making a mountain out of a molehill … It’s easy to cast SEMA in the role of altruistic watchdog here, alerting us all to a sneaky regulatory change intended to take our race cars away, but to do so gives SEMA too much credit …
SEMA has done us all a serious disservice by crying wolf. SEMA’s kneejerk reaction hurts its credibility and exposes it (again) as the lobbying firm it is as much as it actually informs us all of important regulatory activity. The government is not coming for your race car, and it’s disingenuous and manipulative for SEMA to suggest so … don’t be fooled into thinking SEMA is doing this for you. You, the enthusiast, are being used to browbeat the EPA into altering regulation for the benefit of SEMA’s members primarily, and your own indirectly. Yes, you might benefit if SEMA wins this fight, but SEMA isn’t fighting it for you.
No doubt you just read that text and said to yourself, “Thank G-d that somebody is fighting back for the EPA and the United States Government against the overwhelming power of the trade association that represents everybody from Flowmaster mufflers to Sammy Hagar himself!”
But then something happened. Possibly, Sammy Hagar made a call. Or was it Jay Leno? Or was it Flowmaster themselves, mastering the power of the flow and reaching out to squash the One Small Voice of Scott Evans? Regardless, the piece was quickly removed from the website and would have disappeared from history altogether — had it not been for the quick action of a TTAC reader.
What caused Motor Trend to pull the article? Was it really a quick call from a SEMA member? Was it a case of morning-after regret? Was it simply a reconsideration of the fact that the interests of most “car guys” align with SEMA more than they do with the EPA? Regardless of the reasoning, however, the article has been expertly disappeared. When the Google Cache expires, the only record of such a publication will be … right here.
For how could you establish even the most obvious fact when there existed no record outside your own memory? He tried to remember in what year he had first heard mention of Big Brother. He thought it must have been at some time in the sixties, but it was impossible to be certain. In the Party histories, of course, Big Brother figured as the leader and guardian of the Revolution since its very earliest days. His exploits had been gradually pushed backwards in time until already they extended into the fabulous world of the forties and the thirties, when the capitalists in their strange cylindrical hats still rode through the streets of London in great gleaming motor-cars or horse carriages with glass sides. There was no knowing how much of this legend was true and how much invented. Winston could not even remember at what date the Party itself had come into existence. —George Orwell, “1984”
So now we call on Motor Trend to either re-publish the editorial or to formally retract it, with apologies to SEMA. To do anything else is to express contempt for its readers — and who would ever suspect that Motor Trend had anything but the highest opinion of its readers’ intelligence and perception?
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LOL Scott Evans...that idiot is still employed by MT? Guess they love scraping the bottom of the barrel...after all, they did hire Jonny Lieberman.