LA 2015: The Scion C-HR Concept Is Badge-engineered Relevance
Scion is on a little bit of a hot streak with the addition of the iA (based on the Mazda2) and iM (based on the Toyota Auris). That formula is working so well that Scion is ready to badge engineer another vehicle as its own. Specially, they are going to badge engineer a crossover that the brand so desperately needs in order to be relevant long term.
While only showed as a concept in Los Angeles, the C-HR (which is also a Toyota concept) is definitely heading to production and definitely going to keep the brand rolling for the next 10 years.
The production version of the C-HR will be built on Toyota’s New Global Architecture (TNGA) that also underpins the new Prius and Mirai, along with a future RAV4.
Expect the production model to debut in New York — like we told you it would.
More by Mark Stevenson
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It looks like a shortened and raised Peugeot RCZ.
Izuzu has already done this one. Wow, retro from Toy.