Discount Hunters Find Silver Lining In Volkswagen's Diesel Clouds

discount hunters find silver lining in volkswagens diesel clouds

While some declare Volkswagen dead in their betrayed hearts over the recent emissions scandal, others see an opportunity for a discount on a diesel.

According to Forbes, though diesel sales during the first month of the scandal would resemble Kuwait circa early February 1991, VW could start moving diesels again once the general public’s memory fades enough to do so. However, selling diesels to new-car buyers would entail throwing a ton of cash on the hood in the form of “up-front rebates, no-charge extra equipment, free-fuel cards,” as well as “some kind of environmental-justice reparation like buying a rain-forest tree in your name.”

Further, the fallout would likely affect other automakers in the diesel passenger car game, such as BMW, Audi and Mercedes, though possible discounts forthcoming wouldn’t keep one’s wallet too fat as the rebates VW could offer.

Some consumers, however, aren’t waiting until the first fires are extinguished. The Guardian reported on a couple visiting a VW dealership in Blackburn, England for the sole purpose of buying a Golf with as much cash on the hood as they could get. The husband, Warren Marvelley, knows all about the ongoing emissions scandal thus far, but isn’t bothered by it, not when it could benefit him and his wife, Jane, anyway:

VW have said they want to be transparent and do the right thing, and I’m pretty confident they will. They’re a good company, so I think they’ll feel obliged to compensate people.

Photo credit: University Volkswagen/ Facebook

Join the conversation
3 of 39 comments
  • Mjz Mjz on Sep 28, 2015

    Um, isn't there an embargo on the sale of Diesel VW's? So how are you going to get a "deal" when they can't sell them?

    • Andrew717 Andrew717 on Sep 28, 2015

      The dealers will be motivated to move their non-TDI inventory, and VW is putting cash on the hood to help keep the dealers afloat. I admit, my wife and I looked at the used listings this weekend to see if there had been any serious down movement. Her ideal next car is a TDI Beetle convertible.

  • Irvingklaws Irvingklaws on Sep 29, 2015

    Just paid off my '10 Golf TDI before the summer. Then the turbo failed at 80k. Exhaust flap thing failed a couple months prior (related?). A big part of the appeal of these cars was that they retained their value so well over time. What's my kryptonite trade-in worth VW? If anyone gets a "sweet deal" it better be me. Go ahead, convince me to buy another one. I'm waiting...

  • 285exp I am quite sure that it is a complete coincidence that they have announced a $7k price increase the same week that the current administration has passed legislation extending the $7k tax credit that was set to expire. Yep, not at all related.
  • Syke Is it possible to switch the pure EV drive on and off? Given the wonderful throttle response of an EV, I could see the desirability of this for a serious off-roader. Run straight ICE to get to your off-roading site, switch over the EV drive during the off-road section, then back to ICE for the road trip back home.
  • ToolGuy Historical Perspective Moment:• First-gen Bronco debuted in MY1966• OJ Simpson Bronco chase was in 1994• 1966 to 1994 = 28 years• 1994 to now = 28 yearsFeel old yet?
  • Ronnie Schreiber From where is all that electricity needed to power an EV transportation system going to come? Ironically, the only EV evangelist that I know of who even mentions the fragile nature of our electrical grid is Elon Musk. None of the politicians pushing EVs go anywhere near it, well, unless they are advocating for unreliable renewables like wind and solar.
  • FreedMike I just don’t see the market here - I think about 1.2% of Jeep drivers are going to be sold on the fuel cost savings here. And the fuel cost savings are pretty minimal, per the EPA: fuel costs for this vehicle are $2200 and $2750 for the equivalent base turbo-four model. I don’t get it.