Scion Wants to Sell Cars on New-fangled Thing Called "The Internet"

Mark Stevenson
by Mark Stevenson
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scion wants to sell cars on new fangled thing called the internet

Scion — the youth focused, geriatric-coveted Toyota Junior Team brand — is looking to push sales in a different direction as it tries to shed its “retiree in an xB” image in favor of Snapchatting their road trips in Scion iMs.

According to The Detroit Bureau, Scion wants to offer their wares online in more markets in an effort to appeal to younger consumers who don’t want to take test drives, I guess.

The Pure Process program, as Scion calls it, allows to login to AOL, use the Scion keyboard, and pay for their vehicle by money order shop for a brand new car via their tablet, computer or other iDevice, get a final price, arrange financing, and have the vehicle delivered. The Detroit Bureau points out that last point can only be done where it’s legal to do so.17

The system is linked to dealers. A pilot program brought 10 dealers into the test. Now there are 60 participating Scion locations as part of Pure Process. Average purchase time, from start to finish, was four hours, though about 50 percent of participants completed the process in about two hours.

If you are not a and unsure about this whole Internet thing, here’s a how-to video from some smart, British IT people.

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  • Eggsalad Eggsalad on Aug 06, 2015

    To all you naysayers: there is a 70% chance I will buy an iM when they come out. Reason A) it's a Corolla hatch. Boring, sure, but simple and dead-nuts reliable. It's also made in Japan, which I like. I think the pricing is fair and reasonable competitive. Here's the competition (in my mind), and why I've rejected it: Hyundai Elantra GT. Always cash on the hood, so it would be cheaper. However, I'm seeing too much about valve buildup on the GDI engines, and don't want to be the guinea pig. Mazda3 hatch: Looks good on paper, but it's a Mexican car, and I don't buy Mexican cars. Subaru Impreza hatch: don't want/need AWD, and the resultant complexity and MPG hit. No, I wouldn't care if it was a Scion iM or a Toyota Corolla hatchback, but as a Scion, I know I can buy it at MSRP, without arguing with the dealer about all their nasty ADM stickers.

    • TMA1 TMA1 on Aug 06, 2015

      Spring for the 2.5, and your Mazda3 will be built in Japan.

  • SoCalMikester SoCalMikester on Aug 06, 2015

    FWIW, my xA has had no recalls at all. Id rather have a car thats VIN starts with JT than not.

  • Carsofchaos Bike lanes are in use what maybe 10 to 12 hours a day? The other periods of the day they aren't in use whatsoever. A bike can carry one person and a vehicle can carry multiple people. It's very simple math to figure out that a bike lane in no way shape or form will handle more people than cars will.The bigger issue is double parked delivery vehicles. They are often double parked and taking up lanes because there are cars parked on the curb. You combine that with a bike lane and pedestrians Crossing wherever they feel like it and it's a recipe for disaster. I think if we could just go back to two lanes of traffic things would flow much better. I started coming to the city in 2003 before a lot of these bike lanes were implemented and the traffic is definitely much worse now than it was back then. Sadly at this point I don't really think there is a solution but I can guarantee that congestion pricing will not fix this problem.
  • Charles When I lived in Los Angeles I saw a 9-5 a few times and instanly admired the sweeping low slug aerodynamic jet tech influenced lines and all that beautiful glass. The car was very different from what I expected from a Saab even though the 900 Turbo was nice. A casual lady friend had a Saab Sonnet, never drove or rode in it but nonetheless chilled my enthusiasm and I eventually forgot about Saabs. In the following years I have had seven Mercedes's, three or four Jaguars even two Daimlers both the 250 V-8 and the massive and powerful Majestic Major. Daily drivers of a brand new 300ZX 2+2 and Lincolns, plus a few diesel trucks. Having moved to my big farm in central New York, trucks and SUV's are the standard, even though I have a Mercedes S500 in one of my barns. Due to circumstances with my Ford Explorer and needing a second driver I found the 2006 9-5 locally. Very little surface rust, none undercarriage, original owner, garage kept, wife driver and all the original literature and a ton of paid receipts and history. The car just turned 200,000 miles and I love it. Feels new like I'm back in my Nissan 300ZX with a lot more European class and ready power with the awesome turbo. So fun to drive, the smooth power and torque is incredible! Great price paid to justify going through the car and giving her everything she needs, i.e., new tires, battery, all shocks, struts, control arms, timing chain and rust removable to come, plus more. The problem now is I want to restore it and likely put it in my concrete barn and only drive in good weather. As to the writer, Alex Dykes, I take great exception calling the 9-5 Saab "ugly," finding myself looking back at her beauty and uniqueness. Moreover, I get new looks from others not quite recognizing, like the days out west with my more expensive European cars. There are Saabs eclipsing 300K rourinely and one at a million miles and I believe one car with 500K on the original engine. So clearly, this is a keeper, in love already with my SportCombi. I want to be in that elite club.
  • Marky S. I own the same C.C. XSE Hybrid AWD as in this article, but in Barcelona Red with the black roof. I love my car for its size, packaging, and the fact that it offers both AWD and Hybrid technology together. Visibility is impressive, as is its small turning circle. I consider the C.C. more of a "station wagon" by proportion, rather than an “SUV.” It is fun to drive, with zippy response and perky pick-up. It is a pleasant car to drive and ride in. It is not trying to be a “Butch Off-Roader”, or a cosseting “Luxury Cruiser.” Those are not its goals or purpose. The Corolla Cross XSE Hybrid AWD is a wonderful All-Purpose Car (O.K. – “SUV” if you must hear me say it!) with a combination of all the features it has at a reasonable price.
  • Ernesto Perez There's a line in the movie Armageddon where Bruce Willis says " is this the best idea NASA came up with?". Don't quote me. I'm asking is this the best idea NY came up with? What's next? Charging pedestrians to walk in certain parts of the city? Every year the price for everything gets more expensive and most of the services we pay for gets worse. Obviously more money is not the solution. What we need are better ideas, strategies and inventions. You want to charge drivers in the city - then put tolls on the free bridges like the Brooklyn, Manhattan and Williamsburg bridges. There's always a better way or product. It's just the idiots on top think they know best.
  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.