Interest in Hybrid Cars the Same, But Not When Money is Involved
Two stories paint an interesting present reality for hybrid and electric vehicles in America. Interest in hybrid vehicles has stayed consistent for the last two years among people in the U.S., AutoGuide is reporting. But apparently dealers and buyers can’t keep their hands off of those cars in Connecticut, where that state recently offered up to $3,000 on the hoods of those cars, Automotive News is reporting.
According to a Harris Poll, 48 percent of polled Americans say they would consider a hybrid vehicle next time they’re in the market for a car, which is roughly the same number of people who said so in 2013. Interest in electric and plug-in hybrid cars was up slightly to 21 and 29 percent of respondents, respectively.
Getting people to pull the trigger on that purchase, it seems, is still a matter of dangling a tangible benefit — fuel economy and environmental benefit may still not be enough.
Jeff Aiosa, who owns a Mercedes dealership in New London, Connecticut, said his electrified B-Class cars weren’t going anywhere until that state started offering money directly to consumers to buy one.
“We weren’t selling them heavily before,” Aiosa told Automotive News. “The program certainly created some amped-up demand.”
Connecticut is offering money off the cars directly from a $1 million fund aimed at moving cars off lots. The state is putting up to $3,000 on the hoods of some cars, depending on battery size, to incentive purchases of hybrids and electric cars. Through July, about one-quarter of the incentive money available had been claimed.
“This is the type of program that can be a win-win-win for the state, auto manufacturers, dealers and consumers,” said Leo Karl, who owns a Chevrolet dealership. Karl said he was nearly out of 2015 Volts, which qualify for $1,500 from the program, and expects that the 2016 Volt, which will qualify for $3,000, will go quickly too.
Interestingly, part of the Connecticut program allows dealers who sell the cars to keep up to $300 of the incentive.
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