Chart Of The Day: Subaru Sets Monthly U.S. WRX/STI Sales Record In July 2015
After two consecutive years of growth, including record-setting U.S. sales achievements in 2014, what does the Subaru WRX do for an encore performance?
An all-time monthly record of 3,716 WRX/STI sales in July 2015 starts the second-half off strongly after a first-half in which sales of Subaru’s rally-inspired nameplate jumped ahead of last year’s sales pace by 14 percent.
When setting a brand-wide sales record in 2014, Subaru’s WRX/STI-specific record of 25,492 units accounted for 5 percent of the brand’s total U.S. sales volume.
Last month, however, the WRX/STI tandem produced more than 7 percent of all Subaru USA sales, up from 4 percent at this time last year thanks to an 85-percent year-over-year improvement.
Subaru sales in July shot beyond 50,000 units for the first time since August of last year.
With massive increases through the first seven months of 2015, Subaru has already sold more WRX/STIs this year than in all of 2013, when sales were beginning to surge. Subaru is on track for significantly more than 30,000 WRX/STI sales in calendar year 2015.
Combined, Volkswagen’s Golf GTI and Golf R are on track for approximately 25,000 U.S. sales in 2015.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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Subaru evidently realizes that as with yuppie lesbians, a certain dependable percentage of the car buying public will be adolescent males of all ages. Very practical of Subaru.
I think America's consumer diversity is helping Subaru's sales on the WRX/STI line. It's no longer just a "boy racer". In Japan there are 40, 50, 60+ year old enthusiasts proudly driving the WRX/STI line, as well as Evolutions. The amount of Subi driving clubs in Japan is amazing. I went to one in Nagoya Japan and I was impressed by the diverse drivers/owners. I saw the very young to the quite old- all enthusiastic about their Subaru.