By on August 25, 2015

Fastest growing automakers sales chart TTAC

Relative to their own achievements during the first seven months of 2014, no auto brand in America is growing faster through the first seven months of 2015 than Mitsubishi.

Mitsubishi?

Yes, Mitsubishi.

Compared with the January-July period last year, Mitsubishi volume is up 25 percent in 2015. Yet a 25-percent gain at Mitsubishi, which is ending North American production, translates to only 11,391 extra sales, year-over-year. Moreover, if we reach back a decade, Mitsubishi sales through the first seven months of 2005 were 33-percent stronger than they are now — and that was three years into the brand’s free fall.

2015 Mitsubishi Mirage ES

Jeep, on the other hand, has produced a 21-percent year-over-year increase through the first seven months of 2015, a gain of 82,515 sales. That latter figure is unparalleled in today’s U.S. auto market. Jeep has boosted its sales with nearly across-the-board gains. The Patriot is up 34 percent, the Cherokee is up 28 percent, the Grand Cherokee is up 4 percent, and the Wrangler is up 19 percent. Jeep has added 20,751 sales via the Renegade. Only the Compass, down 16 percent, has been a drag. Jeep sales have increased in each of the last five years and reached a record high in calendar year 2014.

Similarly, Mitsubishi is producing gains across its lineup. Lancer volume is up 19 percent, the Mirage is up 53 percent, Outlander volume has grown by 16 percent, and the Outlander Sport reported an 18-percent year-to-date gain. Only the disappearance of a few Galant sales (only 122 were sold by this point last year) and an inconsequential 26-percent i MiEV drop has slowed the brand’s growth.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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16 Comments on “Chart Of The Day: Mitsubishi Is America’s Fastest Growing Auto Brand, Sort Of...”


  • avatar
    RideHeight

    Mitsu, you’re Japanese. So either quit d*cking around or hand in your J-card and fold yourself into FCA. Give them a decent little car for once.

  • avatar
    kmars2009

    Montero and the the Montero Sport would increase sales. A New Montero Sport is being introduced in other markets, why not ours? They are still deciding, from what I understand. With gas prices dropping, the timing would be perfect now.

    • 0 avatar
      gtemnykh

      I just got back from a 2 week long stint in Siberia (for vacation, not in a gulag ;p) and new Montero Sports are pretty popular. Not quite Land Cruiser 200 or Land Cruiser Prado levels of sales but people out there appreciate a straight forward BOF solid rear axle midsize SUV with a legit part time 4wd system. I’d argue Mitsubishi could have a legit 4Runner fighter on its hands if they brought it to the US market. Likewise the fullsize Pajero could be sold as an affordable Land Cruiser.

  • avatar
    tonycd

    The carmaker most identified with selling low-priced cars to people with bad credit is seeing a sales increase. This says less about Mitsubishi than it does about the current economic state of most Americans.

  • avatar
    Speed3

    Does anybody know why Jeep Compass sales are down? For the most part, sales of the Compass and Patriot rode in tandem – which makes sense as they are essentially the same vehicle.

    My hunch is that FCA is winding down Compass production and de facto replacing it with the Renegade. I would choose the Patriot over the Compass as well since it looks better and holds slightly more cargo. Heck, I’d even tell FCA to keep the current Patriot in production for a few more years as a budget/fleet choice even after the Compatriot replacent arrives.

    Just curious what you all think. It just seems odd to me that once the Renegade was introduced suddenly Compass sales start declining, but Patriot sales continued their upward trajectory.

    • 0 avatar
      PrincipalDan

      The Renegade is freaking expensive for what it is.

      The problem I think FCA might have after the cheap 4x4s go away (I thought I’d heard the Patriot was supposed to go out of production at some point) is that there are customers who are buying on price.

      This could turn into a Ford Tempo/Contour situation.

      • 0 avatar

        I thought Renegade was quite cheap. What’s “freaking expensive” to you, exactly? Their website claims $23k for a modestly equipped example with the turbo and AWD. That’s less than I paid for an equivalent RAV4 back in the day, despite the inflation. Of course their website probably lies and they may be sold above MSRP by dealerships, but still. Not even “expensive”, let alone “freaking expensive”.

        • 0 avatar
          JohnTaurus_3.0_AX4N

          I think he’s saying the ComPatriot is a better value, and his mentioning the Ford Tempo and Contour is spot on for that claim.

          The Contour was better than the Tempo in almost every possible way, but its price was so much higher, people often skipped over it and went for the larger Taurus, and who could blame them, you can fit four- five (maybe six with the coulmn shift setup) people in a Taurus in relative comfort, where as if anyone older than 12 was in the back seat of the Contour, everyone felt squished.

          The Tempo was a lot less sophisticated, but it was also damn cheap, more reliable, and seemed plenty roomy for a car with a 99.9″ wheelbase. In 1994, you could get a fully loaded Tempo LX with the 3.0L V-6 for about $12k. Basic GL models were less than $10k. In 1995, a base model Contour with 0 options was nearly $14k. By the time you added power options, cruise, tilt, etc you were dangerously close to Taurus price range, so why not get the larger, roomier car with a standard V-6 and (after 1996) standard power windows/locks, etc. for within spitting distance of a Contour 4 cyl modestly equipped?

          I think if Ford would have redesigned the Tempo, given it an overdrive automatic (which did exist, Escort/Tracer/Protege`/Sephia used a 4 speed version of Tempo’s 3spd), dual airbags and modestly increased its price/power/equipment/refinement/size accordingly, it would have continued to do well. It was always a very good selling car for Ford. Even though production stopped in the spring of ’94, it still sold 100k+ units that year.

          They could have replaced the Mercury Topaz with the Mercury Mondeo as a truly different and upscale alternative to the “value priced” (and vollume-selling) Tempo. And, while they were at it, replace the Sable with a LHD version of the Aussie Ford Falcon, and the Grand Marquis with a LHD Fairlane (also Aussie sourced). The Sable and G.M. sold well, but the Taurus wouldve sold better without a Mercury twin, as would the Town Car without a 9/10ths Mercury sitting on the same lot. This would have given Mercury a unique identity instead of simply altering the roof line and adding a waterfall grille to the same Ford sold across town. If that effort had been made, I bet Mercury would still be here and would be making Ford money. It could have justified a new Falcon if it sold well enough here to offset slumping large car sales Down Under. Likewise, Tempo wouldve likely kept selling well enough until replaced by the Fusion, which couldve kept the Tempo’s name had it continued to do well in the late 90s/early 2000s.

          If anyone has a time machine, let me know so I can go back and beat the hell out of Jac The Knife before he nearly decontented Ford Motor Company into the ground and put my plan in place instead. Ill also tell Team Taurus to tone the 96 model down just a tad, lol.

          /Tangent

        • 0 avatar
          PrincipalDan

          A Patriot is $17K roughly for a 4×4. Once the “Cheap Jeeps” are gone the $7K difference will be a shock to entry level customers.

          Or as John Taurus said…

  • avatar
    mchan1

    I barely see a Mitsubishi car on the road in New England, maybe 1 or 2 in a month or so.

    It may be a brand in other parts of the world but not in America. What’s the point staying? Why hasn’t the company just closed its doors in America?

    • 0 avatar

      Agree not many here in New England but that seems to be chaging in the last 6 months. I see a lot of outlander sports here in CT lately and even a few Mirages. When traveling for work in FL I see quite a few Outlanders and Lancers.

  • avatar
    EAF

    Mitsu; turbocharge the Mirage! Make it an Abarth, Cooper S, POS GTI, FiST fighter! Please?

  • avatar
    Drzhivago138

    Dodge was the fastest-growing automotive brand in the late ’70s-early ’80s.

  • avatar
    eggsalad

    Here in Las Vegas, I’m seeing a crapton of new Mirages…

    …all bearing rental-car barcodes.

    Why not? MSRP is $14k for a base-spec with CVT. There’s a $1250 rebate. Average Joe can get one for $12,750 without haggling. Whaddaya bet Mitsubishi is knocking off another thou for Hertz?

    Under $12k means Hertz can rent one out for about $25/day to the cheapskates. And they do!

    My daily commute includes about 2 miles on The Las Vegas Strip. I bet that on any given day I see 10 Mirages in that 2 mile stretch.

  • avatar
    motormouth

    Mitsubishi is now outselling Honda across Europe. Which indicates how bad Honda is tanking in Europe and how the minnows are taking up some of the slack.

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