Chart Of The Day: Mitsubishi Is America's Fastest Growing Auto Brand, Sort Of

Timothy Cain
by Timothy Cain

Relative to their own achievements during the first seven months of 2014, no auto brand in America is growing faster through the first seven months of 2015 than Mitsubishi.

Mitsubishi?

Yes, Mitsubishi.

Compared with the January-July period last year, Mitsubishi volume is up 25 percent in 2015. Yet a 25-percent gain at Mitsubishi, which is ending North American production, translates to only 11,391 extra sales, year-over-year. Moreover, if we reach back a decade, Mitsubishi sales through the first seven months of 2005 were 33-percent stronger than they are now — and that was three years into the brand’s free fall.

Jeep, on the other hand, has produced a 21-percent year-over-year increase through the first seven months of 2015, a gain of 82,515 sales. That latter figure is unparalleled in today’s U.S. auto market. Jeep has boosted its sales with nearly across-the-board gains. The Patriot is up 34 percent, the Cherokee is up 28 percent, the Grand Cherokee is up 4 percent, and the Wrangler is up 19 percent. Jeep has added 20,751 sales via the Renegade. Only the Compass, down 16 percent, has been a drag. Jeep sales have increased in each of the last five years and reached a record high in calendar year 2014.

Similarly, Mitsubishi is producing gains across its lineup. Lancer volume is up 19 percent, the Mirage is up 53 percent, Outlander volume has grown by 16 percent, and the Outlander Sport reported an 18-percent year-to-date gain. Only the disappearance of a few Galant sales (only 122 were sold by this point last year) and an inconsequential 26-percent i MiEV drop has slowed the brand’s growth.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

Timothy Cain
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  • Eggsalad Eggsalad on Aug 25, 2015

    Here in Las Vegas, I'm seeing a crapton of new Mirages... ...all bearing rental-car barcodes. Why not? MSRP is $14k for a base-spec with CVT. There's a $1250 rebate. Average Joe can get one for $12,750 without haggling. Whaddaya bet Mitsubishi is knocking off another thou for Hertz? Under $12k means Hertz can rent one out for about $25/day to the cheapskates. And they do! My daily commute includes about 2 miles on The Las Vegas Strip. I bet that on any given day I see 10 Mirages in that 2 mile stretch.

  • Motormouth Motormouth on Aug 26, 2015

    Mitsubishi is now outselling Honda across Europe. Which indicates how bad Honda is tanking in Europe and how the minnows are taking up some of the slack.

  • Tsarcasm No, Japan only. Life costs by Rank:#1 - House (150k+)#2 - Education (30k+)#3 - Automobile (30k+) why waste hard earned money in inferior crap => Korean, Chinese, and American cars are trash. a toyota or honda will last twice as long.
  • Tassos In the 90s we hired a former PhD student and friend of mine, who 'worked' at GM "Research" labs, to come work for us as a 'temp' lecturer and get paid extra. He had no objection from GM, came during the day (around 2 PM), two hours drive round trip, plus the 1.5 hour lecture, twice weekly. (basically he goofed off two entire afternoons out of the five) He told me they gave him a different model new car every month, everything (even gas) paid. Instead of him paying parking, I told him to give me the cars and I drove them for those 90 mins, did my shopping etc. Almost ALL sucked, except the Eldo coupe with the Northstar. That was a nice engine with plenty of power (by 90s standards). One time they gave him the accursed Caddy Catera, which was as fun driving as having sex with a fish, AND to make it worse, the driver's door handle broke and my friend told me GM had to pay an arm and a leg to fix it, needed to replace almost the whole damned door!
  • 3-On-The-Tree I only buy Toyota cars. But if the Chinese cars are cheap people will buy them. They don’t care about the above issues that were stated in this forum.
  • Tassos Ford models are like dumb Hollywood movies. The original is far better than their god damned sequels. This was true of the Mustang vs the II, AND the Capri vs its second gen, and their BEV PORKER atrocities many decades later
  • Jeff I would not buy a Chinese car with the current global situation with Taiwan and Ukraine but I believe eventually China will become the number 1 producer of vehicles globally. Lou brought up a valid point that much of the content of new vehicles has components made in China. Even many of the tires that are sold are made in China. Try buying a small appliance or electronics that are not made in China. Many of the electric motors that go in power reclining furniture are made in China. Many auto parts especially replacement parts are made in China.
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