Apple Hiring All The Robot Car Experts Now
Expert marketing company, and sometimes computer-maker, Apple has poached an automated car engineer from Tesla to join its growing roster of robot car builders, Reuters is reporting.
According to Jamie Carlson’s LinkedIn profile, the former Tesla engineer has joined Apple in “Special Projects.” Carlson is the seventh high-profile hire for the Cupertino-based company who has specific automotive experience. Carlson joins a former Volkswagen engineer, a Chrysler VP and the former deputy director of autonomous systems at the Swiss Federal Institute of Technology, among others, at Apple.
Maybe they’re all working in the cafeteria?
Tesla CEO Elon Musk has address the fact that a few of his employees have left Tesla to work at Apple. In May, Musk said he welcomed whatever “special project” Apple would be working on and said that he had poached employees from Apple at a rate of about 5-to-1.
“I actually hope Apple gets into the car business, that would be great,” Musk said.
Reportedly, Apple has dubbed their secret car program “Titan,” although many insiders believe that is the name for the company’s mapping program. Whatever it’s called, they’re hiring a lot of people who know a lot about cars to do — something.
I'm more interested in Google's cars as I think their sole purpose in autonomous transit is to get people to spend more time in front of their screen and Google's advertising. Im honestly wondering if Google is somehow going to subsidize car/ride costs by serving ads.... With Google's cars they are going to know your destination and can advertise accordingly... This opens up many advertising opportunities in the "offline" world like restaurants, dry cleaners etc...which is important because more and more people are just buying actual goods online from Amazon instead of searching on Google.
Second only to the airline industry, the car industry is about the best way to make a small fortune out of a large one. Good luck to Apple, they are going to need it.
Here is my speculation and vision... Apple will design and build totally self driving electric cars. You will never be able to buy one. The self driving electric cars will only be used as a taxi service in dense city applications around the world. The design will be boxey, white, and have a tech friendly interior. They can use a standard roller skate frame system with a variable wheel base. They just need to change the body/interior to create different models. The user will request the self driving car using an app similar to Uber (or buy Uber)to be picked up. Because you have already input your location and desired destination a car with enough charge and within the closest proximity will pick you up. The self driving electric car will be smart enough to know it's range and know when to return to strategically placed chargers. These chargers will automatically charge the battery. So 100% robotic cars working 24/7. The car design could be modular so that assemblies could easily be changed out as the self driving car determines wear or by scheduled inspections. Think about brakes and bearings... Remove 4 bolts and plug in an electrical connector. Done! Have the rebuilt or new brake/bearing sub-assemblies on the shelve. Same for the electric drive system & battery. So the car is just the means to get the taxi business. Just like the iphone was the means to get the music and app business. Apple, hire me 8^) Sidenote: Alphabet/Google should buy into an automaker to make that happen. This because you know the automakers would not just want the utility side of this business model to make cars for Alphabet/Google. They will want a piece of the pie. Maybe a partnership? An established automaker can bring this self driving car to market quicker than Apple starting from scratch. Think Amazon deliveries and UPS next
Just saw this ad on tv - had to post it here: "https://www.youtube.com/watch?v=WnBOeNbslGU"