By on July 27, 2015

2015 Dodge Challenger SRT Hellcat

Dodge will roughly double the number of Charger and Challenger Hellcat models it makes next year and will significantly change the way dealers can order the 707-horsepower model in the future, the company announced Monday. Dodge also announced that it would be cancelling nearly 900 unfulfilled 2015 orders and honoring those prices for 2016.

Dealers will begin taking new orders for the super-performance cars sometime around Aug. 10 and will only be allowed to order their specific allocation. According to Automotive News, reports surfaced last year of Dodge dealers accepting deposits for many more Challenger and Charger Hellcat models than they were allotted.

Dealers will begin receiving Hellcats in September through February.

Dodge CEO Tim Kuniskis told Automotive News that customers learning Monday that their order has been cancelled “is probably not what they want to hear, but we’re going to do it so that we have a fresh, clean slate going forward with everything that we learned in 2015.” Dodge said they’ll begin today calling customers who won’t receive 2015 models.

Initially, Dodge anticipated building 1,200 Hellcat-powered models last year. Initial orders topped 4,000 and eventually reached 5,000.

Dealers who don’t sell their allotment of Challenger or Charger Hellcat models right away — if they’ve raised the price far beyond the MSRP, for example — may have future allotments of the model restricted, the automaker said.

Dodge has not yet announced pricing for the 2016 Charger and Challenger Hellcat models.

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37 Comments on “Dodge Doubling Hellcat Production, Taking Orders in August...”


  • avatar
    Master Baiter

    “…Dodge dealers accepting deposits for many more Challenger and Charger Hellcat models than they were allotted.”

    I’m shocked that a dealer would do this. Next you’re going to try to tell me that Hillary Clinton’s private email server contained sensitive government information.

    • 0 avatar
      VenomV12

      The US Gov’t just had a massive hack the other day, something like 22 million people affected, as far as I know Hillary’s email servers never were hacked, maybe she’s smarter than you think.

  • avatar
    PrincipalDan

    So any reports on if Dodge has actually accomplished the goal of keeping dealers from pricing these suckers into the stratosphere with Adjusted Dealer Markup?

    Being able to do that would be a greater accomplishment than the sales numbers in my estimation.

  • avatar
    sportyaccordy

    Meanwhile the Dart and Fiat languish. Priorities, FCA haz not dem.

    • 0 avatar
      Pch101

      How would dropping the Hellcat help to sell other cars?

      In any case, the Dart is moving about 100k units per year, which isn’t all that bad. Fiat is doing about as well as a niche maker of small cars can be expected to do.

      • 0 avatar

        #1 SRT vehicles lose their value VERY slowly – especially if there are no accidents on the vehicle. They depreciate SLOWER than $100,000 German cars.

        #2 The HELLCAT is such an outrageous motor/value that putting it in ANY of the Fiat vehicles is a selling point. My dealer network CAN’T hold onto Hellcats. The pre-orders move out on the day they come in and the dealer-purchased orders move out in less than 5 days even with STUPID $20,000 overages tacked on.

        I’m waiting for the 300 or Jeep. I think I’d rather have HELLCAT AWD.

        • 0 avatar
          stuki

          “#2 The HELLCAT is such an outrageous motor/value that putting it in ANY of the Fiat vehicles is a selling point”

          So, that’s what’s holding up Fiat’s version of the new Miata :)

        • 0 avatar
          energetik9

          “#1 SRT vehicles lose their value VERY slowly – especially if there are no accidents on the vehicle. They depreciate SLOWER than $100,000 German cars.”

          Any facts to actually back that up? I’m not buying it. Especially if you are not comparing like cars (aka performace variants).

      • 0 avatar
        sportyaccordy

        Who said anything about dropping the Hellcat? Just saying, their priorities are out of whack. They should have worked to make the Dart not be 3400lbs with the shortest wheelbase in its class for example. They could have moved much more than 100K units per year.

        • 0 avatar
          Pch101

          With intense competition in the segment (including the Civic and Corolla that dominate the class) and the ghost of the Caliber hanging over their heads, 100k units of Dart deliveries is pretty good.

          For the sake of brand building, Marchionne needs to make Mopar less boring. This stuff helps — the previous owners destroyed these brands and turning them around will not be quick or easy.

          • 0 avatar
            RideHeight

            “Marchionne needs to make Mopar less boring.”

            I wouldn’t use the word “boring” for a brand identified with tatted-up occasional felons and baby mommas.

            There must be something more precise and not shared with Toyota…. “trashy”?

    • 0 avatar
      Mr. K

      sportyaccordy said:

      “Meanwhile the Dart and Fiat languish. Priorities, FCA haz not dem.”

      Yeah, I guess I can see your point, but tell me, Sporty, how many proto Gearheads will look at a Dart or a 500 and say gee, one day…

      How many 50+ yo guys will look at Darts or 500’s and say I bet that would make me feel like I did in back of my Dad’s girlfriends Valiant 3 kids in the back row. I’d like my young niece and nephew to have that memory?

      OTOH, the Charger is the only car for many years (other then my E46 and, perhaps, a F30 320i with ZSP and ZMT and little else) that I actively WANT.

      Not many 9-14 year olds will want a 320i. Quite a few will want a Charger Hemi or better yet Hellcat.

  • avatar

    A Challenger Hellcat just sold here for $20,000 over sticker.
    The first Charger Hellcat I saw had a $105,000 sticker and sold for $110,000.

    These things are going for $20,000- $30,000 over sticker and don’t even have moonroofs or adaptive cruise control.

    Now that they are showing up to the car shows – they are losing their “specialness” and I think those paying massiver overages feel bad about doing so.

    I’ve started a Youtube challenge for myself: I’m gonna use 100% Youtube money – rolled into more money on the stock market – to purchase a Hellcat without dipping into savings or trading in one of my cars.

    • 0 avatar
      Shinoda is my middle name

      I can understand your point about the lack of moonroofs….but why would a lack of adaptive cruise control negatively impact any buyer’s perception of the value of a Hellcat? And do you know what technical issue prevents FCA from putting adaptive cruise control on any Hellcat? Thanks for the knowledge drop, BTR-san.

    • 0 avatar
      VenomV12

      I was just down in South Beach and there was a Hellcat sitting on Collins and no one looked at it twice. Even where I live there are at least 4 new Z06s running around and no one looks at them twice either. R8s still get looks as well as Lamborghinis and Ferraris of course, Porsches are pedestrian, even RS7s don’t get any attention. If I had to pick between the two, I would choose your SRT Jeep over the Hellcat to be honest.

      • 0 avatar

        My JeepSRT gets massive love at car shows.

        I was driving a car-club-buddy’s AVENTADOR the other day (made a video short of it). Nothing on the road gets attention like a Lamborghini.

        I could pick up young nuns in one if I could borrow it for a Sunday…

      • 0 avatar
        stuki

        South Beach on a regular day, is hardly some mecca for motorhead. At the Rock Store on a Sunday, the Hellcat, at least for now, gets much more attention than any run of the mill Lambo or Ferrari.

        Has anyone here actually driven one? Does all that high strung supercharged juice really make for much fun in such a big, relatively soft car. I’ve driven all manners of S class AMGs, including an almost equally powerful S65, and all I could think of was 1st class air travel: Perhaps marginally less crummy than economy, but still just a nasty, stuffy, cramped airplane with shitty air and food, security lines and xray machines and less comforts than a used $2000 truck camper rustwelded to some busted Chevy somewhere in the Appalachias.

        • 0 avatar
          energetik9

          I would love for TTAC to do an actual review. The most I ever hear is that beyond the crushing acceleration, there isn’t much more (my summary). Wheelspin is plentiful, and strightline is about the end of the fun. Handlign can become unwieldy, lacks control, etc. I’ve heard the Hellcat really needs a brake upgrade too. How much of all that is accurate, I have no idea. I would never buy this car, just because I prefer far less mass and stright line acceleration is only about 1/3 of the fun equation to me.

          • 0 avatar
            Hummer

            The computer keeps the car straight on launch no matter the wheel spin as I understand, that alone takes half of the oh s–t away.

  • avatar
    Fred

    Looking at cars.com I see about half a dozen Challenger Hellcats for MSRP and they also have “special offers” and cash back. Maybe the dealer waits until you start filling out the paperwork to screw you?

    • 0 avatar
      bullnuke

      “Maybe the dealer waits until you start filling out the paperwork to screw you?”. This, in my long experience, is where the screwing by the stealership usually begins.

  • avatar
    FormerFF

    Good. The volume of production should dissuade would-be collectors from locking these cars away rather than driving them. A car made in this volume is unlikely to appreciate much.

    • 0 avatar
      ellomdian

      Not only should it discourage them, it will straight-up punish people who drove the price up based on the perception of a limited run.

      Nothing makes me happier than assholes losing money because the game is suddenly not what they thought it was…

      • 0 avatar
        stuki

        It’s a sad reflection on the current state of our country, when commenters on a car enthusiast site, reflexively assume people who are simultaneously wealthy enough to be nonchalant about the price of a car, and enthusiasts enough themselves to go against the current “green” zeitgeist for the sake of old fashioned motor nirvana, are inevitably “assholes.”

        Not saying it’s an unsupported deduction, but we’ve sure come a long way (downwards) from the era of the wealthy supposedly getting that way, by working hard, being clever, creating things many others valued enough to happily pay for, and hence moving society forward.

  • avatar
    GermanReliabilityMyth

    FCA should auction all the Hellcats. Help pay down that NHTSA and cut dealers out of the markup game simultaneously. Bonus points for building up a slush fund for mid-cycle refreshes while getting Alfa Romeo off the ground.

  • avatar
    Speed3

    1. How many Hellcats exactly is FCA making a year?

    2. Do they plan to sell the Hemi as a kit for folks to drop into their project cars? If so I have a 2005 Neon-SRT…

  • avatar
    RideHeight

    A fitting last celebration of the America where dumb people could make good money.

    That oafish, raucous V-8 noise was the sound of jobs!

  • avatar
    APaGttH

    FCA has huge problems with no money for R&D, no one interested in buying them, and now faced with a buy back of up to 1.5 million vehicles and record fines.

    The impacted Jeep and Ram products are going to get crushed in resale value. Never mind the reputation hit, which is already lackluster as this makes the news cycle.

    • 0 avatar
      Mr. K

      APaGttH said

      “…and now faced with a buy back of up to 1.5 million vehicles and record fines. …”

      So lets see…They give fair value (+$1k, ‘so sorry about those worn muffler bearings and that ding under the rocker panel’, they kill resale!l)for the used vehicles and then sell most people a new one. It might cost a bit in the case of marginal sales of the Jeeps, but not the Rams.

      They get to move more, perhaps many more 2016’s, they get to drive used sales of the impacted vehicles after they are repaired and they get many more of their newest vehicles on the road.

      I think it’s not too bad for MoPar m’self.

      “The impacted Jeep and Ram products are going to get crushed in resale value.”

      Not sure – getting into a decent vehicle for less then GM and Ford will move the metal. If, yes, a big if, the remarketed buybacks are otherwise decent I think there will be little impact.

  • avatar
    TMA1

    Maybe they should allocate some of the production to Challenger SRT and Scat Pack models. I see the V6 and R/T 5.7 models languish on local lots for months at a time. Scat Packs are sold within a week, and I’ve yet to see any SRT392 models on dealer lots. I had hoped to buy a Scat Pack Challenger, but have pretty much given up because there’s nothing in stock.

    Same goes for the ’15 Charger. I’ve yet to see the Scat Pack or SRT in person, but have seen two Hellcats.

    • 0 avatar
      stuki

      I have a standing order in for a Scat Pack; as soon as it is released as a convertible. How FCA can’t see that that is the biggest laydown ever, is beyond me. Just chop the darned rood of, and install a decently reliable softtop in it’s place. No need to stiffen anything, just soften the springs and shocks, and put in place high mileage (under burnouts) tires with 70s era grippiness. And a traction/stability control that allows for a good bit of slippage…..

  • avatar
    mjal

    Fred: You’re right about the pricing. I went on Autotrader and found new Hellcats advertised for actually less than MSRP. You’ll just have to likely travel to get what you want. Only a fool would pay $20k over sticker.

    • 0 avatar
      Chan

      So now the acceptable US dealer markup is about $1800, since that is what it costs for a good enclosed trucker to haul your new car anywhere in the continental US.

  • avatar
    Edsel Maserati

    “Nothing on the road gets attention like a Lamborghini. I could pick up young nuns in one if I could borrow it for a Sunday…”

    Ever drive a Rolls Royce Phantom? That sonofabitch still works its magic on the street gawkers. But that was a funny line, Bigtrucks, about the nuns.

    FCA should make as many Hellcats as they can. Its day won’t last forever and we need as many on hand as possible. Still, if the price were $110,000 out the door, there is some German iron that deserves attention.

    The Charger/Challenger I’d like to see would have a gutsy diesel engine. The 392 Hemi Challenger that I drove for a week sucked down gas like it was going out of style. I’m used to cars that get bad mileage, but that car was in a special realm of thirsty. As long as this model is going to remain so heavy, a diesel should be offered. Otherwise, I absolutely had a blast driving the Challenger.

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