Chart Of The Day: Is There Room In The Middle For GM's Crossovers? Ford Says Yes
As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.
U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer.
This approach isn’t unique to Ford — Hyundai’s Santa Fe Sport is similarly positioned between the Escape-fighting Tucson and the Explorer-rivalling Santa Fe, for example — but as one of America’s biggest SUV/crossover sellers, it’s more pronounced at Ford, largely because of the Edge’s popularity.
The Edge was America’s 12th-best-selling utility vehicle last month.
With all this in mind, can the Chevrolet brand likewise slot a crossover — potentially a three-row crossover — above a smaller Equinox but below the Traverse? GM can look at a market study completed by Ford over the course of more than eight years in order to help make their decision.
Wmba on Jul 24, 2015
I like the new Edge,it doesn't seem blatantly garish, plus the underpinnings are now from the Fusion, and nobody has said that particular chassis sucks. The 2.7TT makes it go like hell as well. Then you go on the forums and find that the darn thing leaks rain. Well, some do, some don't and nobody can predict it. Seems to be something to do with too little sealant where the A-pillar meets the hood, but all a bit of a mystery. And the driver's seat is awful. Pity, as with Ford employee pricing right now, they're going for about $40K for a decently-equipped Sport in Canada (well this week, anyway). Nevertheless, there is a liveliness to the design and overall presentation that appeals where the old one did not. GM CUVs always seem industrial to me, like the Equinox or Traverse. If GM adds another one sorta, kinda, in-between those two, it needs to brighten itself up a bit instead of being gloomy inside and meh outside. YMMV.
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