Chart Of The Day: Is There Room In The Middle For GM's Crossovers? Ford Says Yes

chart of the day is there room in the middle for gms crossovers ford says yes

As General Motors prepares to carve out space in between their best-selling utility vehicle, the Equinox, and their large three-row crossover, the Traverse, Ford reports significant improvement with the launch of their second-generation tweener crossover.

U.S. sales of the Ford Edge jumped 44 percent to 40,083 units in the second-quarter of 2015. The May 2015 total of 14,399 units was the best May ever for the Edge, which slots in between the Escape, one of America’s best-selling utility vehicles, and rubs up alongside the longer, three-row Explorer.

This approach isn’t unique to Ford — Hyundai’s Santa Fe Sport is similarly positioned between the Escape-fighting Tucson and the Explorer-rivalling Santa Fe, for example — but as one of America’s biggest SUV/crossover sellers, it’s more pronounced at Ford, largely because of the Edge’s popularity.

The Edge was America’s 12th-best-selling utility vehicle last month.

With all this in mind, can the Chevrolet brand likewise slot a crossover — potentially a three-row crossover — above a smaller Equinox but below the Traverse? GM can look at a market study completed by Ford over the course of more than eight years in order to help make their decision.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Speed3 Speed3 on Jul 24, 2015

    Given the continued consumer shift to crossovers, I think there is enough space to warrant a 4th crossover. Now how many GM brands need a derivative of those crossovers are necessary? Certainly we don't need a Chevy, GMC, Buick, AND Cadillac variant.

  • Wmba Wmba on Jul 24, 2015

    I like the new Edge,it doesn't seem blatantly garish, plus the underpinnings are now from the Fusion, and nobody has said that particular chassis sucks. The 2.7TT makes it go like hell as well. Then you go on the forums and find that the darn thing leaks rain. Well, some do, some don't and nobody can predict it. Seems to be something to do with too little sealant where the A-pillar meets the hood, but all a bit of a mystery. And the driver's seat is awful. Pity, as with Ford employee pricing right now, they're going for about $40K for a decently-equipped Sport in Canada (well this week, anyway). Nevertheless, there is a liveliness to the design and overall presentation that appeals where the old one did not. GM CUVs always seem industrial to me, like the Equinox or Traverse. If GM adds another one sorta, kinda, in-between those two, it needs to brighten itself up a bit instead of being gloomy inside and meh outside. YMMV.

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    • TrailerTrash TrailerTrash on Jul 24, 2015

      Wonder what the actual cargo use and spaces are with these cars. It seems twisted and manipulated when looking at the stats. Everybody does it differently.

  • Luke42 I like the Metris quite a bit, but I never bought one.Two problems kept me from pulling the trigger:[list=1][*]It was expensive for what it was.[/*][*]For the price they were asking, it needed to have a plug for me to buy it.[/*][/list=1]I wanted a minivan that could tow, and I test drove one and liked it. The Mercedes dealer stocked both cargo versions and conversion vans. It was a nice vehicle, and I really wanted one for a while.This is the inevitable fate of cars that I like, but don't actually buy.
  • Garrett I would have gone for one of these if it had AWD. If they had offered it, it could have done far better.
  • Michael500 Sorry, EV's are no good. How am I supposed to rev the motor to impress girls? (the sophisticated ones I like).
  • Michael500 Oh my dog- this is one of my favorite cars in human history! A neighbor had a '71 when I was a child and I stopped and gazed at that car every time it was parked outside its garage. Turquoise with a black vinyl. That high beltline looks awesome today!
  • ScarecrowRepair I'd love an electric car -- quiet, torque, drive train simplicity -- but only if the cost was less, if recharging was as fast as gas (5 minutes) and as ubiquitous. I can take a road trip and know that with a few posted exceptions (US 50 from Reno to Utah), I don't have to wonder where the next fuel station is, and if I do run out, I can lug a gallon of gas back.Sure I'd miss the engine sounds and the joys of shifting. But life is all about tradeoffs.
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