By on June 4, 2015


TVR, along with announced partners Gordon Murray and Cosworth Engineering, is planning a rebirth for the storied British shed-built brand for 2017. The new car is expected to be powered by a unique Cosworth-developed V8.

But, don’t hold your breath, as we’ve heard this story before.

Led by current owner Les Edgar – a Brit who founded video game developer Bullfrog Productions before it was assimilated into Electronic Arts Europe – and a three-seat executive board, TVR has been on a long road to producing sports cars again in the U.K.

Edgar purchased the entire company from Nikolai Smolensky in 2013 after it nearly died on the vine. Back then, Edgar stated TVR would start producing a new two model range of cars in 2015, priced between 50,000 and 80,000 GBP.

We are now half way through 2015 and there’s a complete lack of new cars being produced by the Edgar-led TVR. That’s not to say the company has been dormant over the years since Edgar took over the marque as it has been providing “genuine parts” for current owners.

In 2014, Edgar revised the timeline, stating a new R&D facility had been established in southern England and new cars could be expected in two- to three-years time, putting TVR’s rebirth somewhere between 2016 and 2017. It seems the timeline has now shifted solidly to 2017 with the latest announcement from the British company.

The now-slated for 2017 car has received engineering input from Gordon Murray, famous for his involvement with the McLaren F1, and will be powered by a Cosworth V8 that’s likely to be sourced from an existing design. TVR says the car will be priced similarly to how their cars were in the past.

Aside from his interest in TVR, Edgar has been involved in Aston Martin’s return to GT racing. It’s possible the reborn TVR could follow suit.

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14 Comments on “TVR Reborn: Gordon Murray Engineered Machine Set For 2017 Launch...”

  • avatar
    John R

    Believe it when I see it.

    I’d might have more faith if McLaren itself were involved. They’ve been quoted as saying that they have no intention of going after anyone wanting something less expensive than their 570S because “our branding, blah, blah, blah…”

    This would have been a nice out for them.

  • avatar

    “Bullfrog Productions”

    Ahh, Theme Park for PS1. What a fun game, the little sims vomiting all over the place because I left three pieces of trash at the entrance.

    And negotiating with the park staff union at a pancake breakfast, before the pancakes ran out.

  • avatar

    “R&D facility had been established in southern England”

    Meeting in the parking lot of the Hickstead Little Chef is not an R&D facility!

  • avatar

    TVRs make me consider self-destructive behaviors like turning to crime, or worse yet, a career in finance, in order to drive one. The scenario unfolds as expected; balls-out, hair-on-fire hoonage at multiples of posted speed limits resulting in total destruction and blunt force trauma death – but in the end, I catch a Valkyrie ride to Valhalla to live forever among the brave.

    Bring them now, please.

  • avatar

    I love their way out styling, but they were a terrible drive.

  • avatar

    The trouble with the “shed-built” TVR was that had all the sophistication and build quality of a shed. Fun to drive, not to own.

    BTW, the statement that Gordon Murray is “famous for his involvement with the McLaren F1” enormously understates reality. Murray conceived the F1, was its chief architect, and personally engineered much of the car.

    • 0 avatar

      It’s also a little depressing that Murray is pretty much only known for the F1, even in enthusiast circles. It’s like saying Carroll Shelby is famous for the Cobra, and ignoring his work at Ford and especially the GT40.

      Murray is a brilliant designer with fingerprints on a number of interesting cars, each fantastic in their own way.

  • avatar

    Much as a loved the one I had as a daily driver for 4 1/2 years in the 90’s the whole idea of one now makes me feel old.
    These days having ABS and airbags and even, God forbid, traction control in anything >300 BHP seems eminently sensible. Kinda nice being able to see out in every direction and not get wet when it rains too.
    A Tesla seems like a nicer way to get that kind of acceleration in 2016.

  • avatar

    We’ve passed peak TTAC, start the deathwatch.

  • avatar

    Gordon Murry is born and raised in the same place as Elon Musk. I expect good things.

  • avatar

    They should just go back to the Speed 12 and build it this time.

  • avatar

    If you’re interested in TVRs, it looks like there’s going to be a category devoted to the marque at the upcoming Eyes On Design car show, June 21st, at the Edsel & Eleanor Ford Estate on the shores of Lake Ste Claire.

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