TVR Reborn: Gordon Murray Engineered Machine Set For 2017 Launch
TVR, along with announced partners Gordon Murray and Cosworth Engineering, is planning a rebirth for the storied British shed-built brand for 2017. The new car is expected to be powered by a unique Cosworth-developed V8.
But, don’t hold your breath, as we’ve heard this story before.
Led by current owner Les Edgar – a Brit who founded video game developer Bullfrog Productions before it was assimilated into Electronic Arts Europe – and a three-seat executive board, TVR has been on a long road to producing sports cars again in the U.K.
Edgar purchased the entire company from Nikolai Smolensky in 2013 after it nearly died on the vine. Back then, Edgar stated TVR would start producing a new two model range of cars in 2015, priced between 50,000 and 80,000 GBP.
We are now half way through 2015 and there’s a complete lack of new cars being produced by the Edgar-led TVR. That’s not to say the company has been dormant over the years since Edgar took over the marque as it has been providing “genuine parts” for current owners.
In 2014, Edgar revised the timeline, stating a new R&D facility had been established in southern England and new cars could be expected in two- to three-years time, putting TVR’s rebirth somewhere between 2016 and 2017. It seems the timeline has now shifted solidly to 2017 with the latest announcement from the British company.
The now-slated for 2017 car has received engineering input from Gordon Murray, famous for his involvement with the McLaren F1, and will be powered by a Cosworth V8 that’s likely to be sourced from an existing design. TVR says the car will be priced similarly to how their cars were in the past.
Aside from his interest in TVR, Edgar has been involved in Aston Martin’s return to GT racing. It’s possible the reborn TVR could follow suit.
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- RHD The price will also be a huge factor. Most websites expect it to start at around 50K. Add in the dealer fees, taxes, markup, options and assorted nonsense, it'll probably easily pass 60 grand. A Chrysler Pacifica starts around 38K. The real test will be if anyone with nostalgia for the old VW Van/Kombi/Station Wagon/Bus/Etc. will be motivated to actually buy one. Once the new and unique wears off, its innate excellence (or lack thereof) will determine its long-term success.
- Carlson Fan I think it is pretty cool & grew up with a '75 Ford window van so I can attest to their utility. $60K is a lot for any vehicle and I'm not convinced EV's are ready for prime time for a number of reasons. It would make an awesome 2nd or 3rd vehicle in a multi-car household but again the price would keep most from considering it.I agree with the other comments that those who have to have it will buy it and then sales will drop off. Offer a panel version for the commercial market, that could have possibilities.
- Wjtinfwb Panther Black? or Black Panther? Shaped like a decade old Ford detectives sedan? Seems like an odd way to send out your marquee car...
- Kwik_Shift Instead of blacked, how about chromed? Don't follow the herd.
- Carlson Fan Nicest looking dash/gage cluster ever put in any PU truck. After all these years it still looks so good.
They should just go back to the Speed 12 and build it this time.
If you're interested in TVRs, it looks like there's going to be a category devoted to the marque at the upcoming Eyes On Design car show, June 21st, at the Edsel & Eleanor Ford Estate on the shores of Lake Ste Claire.