U.S. Midsize Car Volume Is Down 4% In 2015 – Camry Growing Its Lead
U.S. sales of midsize cars tumbled 7% during the month of April and are down 4% through the first four months of 2015.
On the whole, America’s appetite for passenger cars is in decline. Overall demand for cars is slightly south of flat in the early part of this year even as the auto industry posted 5% year-over-year expansion between January and April.
As more American car buyers become buyers of small and midsize utility vehicles, the vehicle groups most obviously paying the price are family sedans. The Toyota Corolla-led compact car category, for instance, is up 7% this year. But Chevrolet Impala-class cars have fallen 13% and the segment up for discussion has lost nearly 30,000 sales in the first third of the year.
Exceptions aren’t uncommon. In some cases, the exceptions are noteworthy. Sales of the best-selling car in America, Toyota’s Camry, fell 10% in April but are up 2% so far this year. As a result, the Camry’s share of the midsize category grew a full percentage point to 18%, year-over-year, through the January-April period.
The Chrysler 200’s 96% year-over-year improvement is somewhat less impressive when the Dodge Avenger’s demise is taken into account. Fiat Chrysler Automobiles went from selling two midsize nameplates to one. Jointly, their sales are up 8%. In terms of year-to-date volume, the 200 ranks fifth in the category, ahead of the Hyundai Sonata and Chevrolet Malibu, and three spots up from its position at this time a year ago.
The Subaru Legacy’s 68% year-over-year improvement translates to an extra 7,977 sales for Subaru, but the Legacy is still a niche player in the U.S. market. Over the last four months, Subaru sold 2.4 Outbacks per Legacy.
The Mazda6’s recent improvements were covered in detail one month ago. 6 sales have now increased in twelve of the last thirteen months.
Hyundai’s Sonata posted a 3% uptick over the first four months of 2015. Like the Camry, that growth period was brought to a sharp halt in April, as Sonata sales fell by 2,581 units, a 13% loss, compared with April 2014.
Meanwhile, the remaining rivals posted declines ranging from the Kia Optima’s 4% drop to the Volkswagen Passat’s 20% slide. Upmarket segment outliers, the Buick Regal and Volkswagen CC, declined 26% and 50%, respectively.
The Optima, Altima, Fusion, Malibu, Accord, and Passat combined for a loss of 47,000 sales between January and April, a 10% decrease.
On the other hand, a class of smaller SUVs and crossovers led by the Honda CR-V, Ford Escape and Toyota RAV4 posted 12% gains in the same period and roundly outsold the midsize car category.
Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.
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