Can It Really Be True? Chevrolet SS Sales Increased In April 2015

Timothy Cain
by Timothy Cain
can it really be true chevrolet ss sales increased in april 2015

General Motors sold more Chevrolet SS sedans in April 2015 than they did in April 2014.

Albeit only 16 more, to be precise. 5.7% more.

Yet not in any of the previous five months in which the SS could produce a year-over-year increase did it manage to do so. (October 2014 sales jumped 11,400% from one reported sale in October 2013 to 115.)

Moreover, the SS’s April 2015 sales total was the second-highest level ever for the Aussie-built sedan.

Are we finally seeing an SS recovery, or is this just a blip on the Dodge Charger SRT’s radar?

After SS volume tumbled to just 313 units in the fourth-quarter of 2014, a 25% year-over-year drop and a 64% decline compared with the SS’s strongest quarter from early 2014, sales have now increased in four consecutive periods on a month-to-month basis.

From just 93 sales in December 2014, monthly SS volume has climbed to 115, 215, 264, and 299 units in the following four months. Year-over-year, of course, first-quarter sales in 2015 slid 31%. But the signs of momentum, however slight and inconsequential, are still present.

If General Motors was able to sustain this level of volume, Chevrolet would be selling 3,600 SSs in America each year. But after the SS was selling at its best level so far – during the first-half of 2014 – GM proved unable to sustain interest. Inventory ballooned, and with little marketing support and outrageous Hellcats from Dodge stealing thunder, SS sales in the second-half of 2014 were less than half what they were in the first-half.

Keep in mind, based on first-half figures, Chevrolet was on pace to sell more than 3,000 SSs in America last year; not a lot, but a lot more than the 2,479 they ended up selling.

If a lack of manual availability was blamed for part of the decline last year, did the arrival of a manual transmission provide this April 2015 boost? It seems doubtful. Even if we account for the notion that the manual-trans SS sedans may be moving faster or are simply being handed directly into owners’ hands, the fact that shows only 1% of current inventory being made up by DIY shifters is telling.

As for the SS’s position in the sales rundown, in April it was still outsold by uncommon vehicles like the Smart Fortwo, BMW i3, Audi A8, Volvo V60 Cross Country, Porsche Boxster, and the Mini Cooper Convertible. The SS accounts for 0.35% of Chevrolet car volume this year, just 0.13% of total Chevrolet volume, and only 0.09% of the new GM vehicles sold.

Rarity isn’t a death knell. You don’t expect to see Mercedes-AMG GT coupes scattered about your local Wal-Mart parking lot or Jaguar F-Types lined up outside elementary schools in the suburbs. But oddly, GM hasn’t really used the SS as a marketing tool to elevate the image of the Chevrolet brand. And why would they? They have the Chevrolet Corvette to fill that role.

They sold nearly 3,500 of those in April alone.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Pragmatic Pragmatic on May 26, 2015

    Chrysler owns this market. They are spending on engines I just wish they'd spend a newer lighter car. I know the return on investment is slim but spend some money on aluminum hemi, design a lighter chassis to go with it. I don't need (I might like but wouldn't likely buy) the higher powered versions but get the v6 charger down to 3700 pounds (about a 300 lb weight loss), keep the weight balanced, price it well (little higher than current models)and I'm there. I'd like to replace my current ride, the Charger is the leading candidate. A manual 4 door Accord is possible (I never owned an auto or a fwd) but don't think I could live with the FWD. I'll wait another year and if nothing better comes along I'll buy the Charger, but I'd be happier if it were lighter.

  • STS_Endeavour STS_Endeavour on May 26, 2015

    I need my ship to come in. I want to spend some quality time with one of these Australian beauties.

  • Dusterdude When there is a strike the union leadership talk about “brothers and sisters “ . They should give up that charade . Bottom line is they are trying to wring out every last penny they can and could care less ( putting it politely) about the future of the industry 5 - 10 years+ down the road
  • Ronin They all will back off, because the consumer demand is not there. Even now the market is being artificially propped up by gov subsidies.
  • Keith Some of us appreciate sharing these finds. Thank you. I always have liked these. It would a fun work car or just to bomb around in. Easy to keep running. Just get an ignition kill switch and you would have no worries leaving it somewhere. Those OEM size wheels and tires are comical. A Juke has bigger wheels!
  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.