Thank You And Goodbye

Derek Kreindler
by Derek Kreindler

Exactly five years ago today, I walked into the offices of VerticalScope as a fresh faced 21 year old and began my career as an auto journalist. And now it’s over.

It has been a privilege to have worked at TTAC for nearly 4 years, under the tutelage of Ed Niedermeyer, Bertel Schmitt and Jack Baruth. Without Ed, I would never have had the opportunity to join the site. Without Bertel, I would not have 99 percent of the knowledge of the auto industry that I have today. Without Jack, I would not have my own personal OnStar that I can call when I am lost and need direction (in matters both personal and professional).

I am in debt to the contributors of the site, who are the real stars of the show. The current roster of writers, who have been at the site for longer than my entire career, have consistently provided the best automotive content anywhere in the world. I stand in awe of their knowledge and expertise, not to mention their patience and understanding in enduring the ups and downs that come with working at this site.

As tired a cliche as it may be, I can say that the decision to leave was extremely difficult. TTAC has given me the opportunity to drive some the the most interesting cars, to see some of the most beautiful spots on the planet and even to carry on relationships that would never have flourished had I been bound to a 9-5 office job. But I felt as if I had given everything I had to the site and to the craft of writing – and though I am far from where I would like to be as a writer, an editor and an observer of the auto industry, I felt as if my capacity to give back to the site and the readers has been exhausted.

At the same time, I have always felt that after TTAC, there would be no move to a buff book or another online publication. Nothing can ever compare to the freedom and independence that comes with writing for this site. I’ve decided to leave automotive writing on a high note. My next role will be in the auto industry itself, where I can hopefully play a part in shaping the future of the automobile.

I am humbled to have served you, the readers, and I hope that my legacy at the site will be this: I made every effort to answer your emails, your phone calls and your invitations to meet in person. No matter where I went, there was always a reader (or a group of readers) willing to host me in their city for a drink or a meal. Others were willing to put their careers on the line just so they could give us a scoop. Knowing that I have made some life long friends out of the Best & Brightest has been the most gratifying element of my time here.

Thank you,

-DK

Toronto, April 20th, 2015


Derek Kreindler
Derek Kreindler

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  • MLS MLS on Apr 21, 2015

    So I guess we'll never see that Chrysler 200 review, huh?

  • AoLetsGo AoLetsGo on Apr 22, 2015

    Late to the show - but best of luck. Stay classy it is a small world out there.

  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
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