Question Of The Day: What Brand Has The Most Cars You'd Never Buy?

Doug DeMuro
by Doug DeMuro

So I’m driving along the other day, and I get up behind a Saturn Relay. For those of you who aren’t familiar with this vehicle, imagine a minivan with 1992-era styling and a 1994-era interior and 1996-era switchgear, except it inexplicably came out in 2005. Seriously: it was the kind of thing where, when it debuted, you checked both sides of the van just to make sure General Motors knew everyone was doing dual sliding doors now.

So anyway, as I’m sitting behind the van, I realized something: there isn’t a single Saturn I would buy. Not the awful S-series models, which were great in the 1990s, but have about as much modern relevance as Palm Pilot. Not the L-Series, which came later, and looked worse, and transformed Saturn from a cute, cool, forward-thinking car company into the kind of thing your middle school gym teacher drove. Not the Astra, not the Vue, not the Relay. No Saturn at all.

And then I remembered the Sky. Do you remember the Sky? This was right near the end of Saturn, when General Motors realized that by God, if we’re going to stay out of bankruptcy, we’d better come up with some cars that people will actually buy. So they developed the SSR.

But they also developed the Sky and the Pontiac Solstice, which were these cool little roadsters that had two-seats, and rear-wheel drive, and eventually a 260-horsepower turbocharged engine which made them surprisingly enjoyable on the road. I loved these things, and I especially loved the Sky, which still looks like an exotic sports car when you see it all these years later.

So maybe there are some Saturns I would buy, but by God there aren’t any Mitsubishis. I mean seriously: you have that electric thing shaped like the egg, God only knows what it’s called, but there are a bunch of lowercase “i”s as if it’s an Apple product. You have a couple of SUVs, all of which are indistinguishable from one another. There’s the Mirage, which is generally agreed to be the worst car on sale; equivalent to a laundry basket on wheels, when it comes to driving dynamics. And maybe there’s a sedan or something, I don’t know.

So all this got me thinking: is Mitsubishi the car company whose products I would least like to own? I mean, does Mitsubishi really manufacture the fewest vehicles I would actually purchase for myself? And I thought, and I thought, and I thought, and I briefly considered Dodge until I remembered the Viper, and I thought some more, and I thought, and I thought, and then I remembered I am trying to hit a word count here so I thought thought thought thought some more, and then in the end, I reached the conclusion that by God, yes, Mitsubishi is the brand whose cars I’d least like to own, at least ever since Plymouth came to an end.

And so now I pose the question to you: whose cars would YOU least like to own?

And before you answer, I think a rule clarification is necessary. We aren’t talking about all-time automakers here. You can’t say Edsel, or AMC, or some obscure car brand that only existed in the 1920s and manufactured cars out of satin. I’m talking modern, current, presently existing automakers that make modern, current, presently existing vehicles that comply with at least some of the federal government’s safety regulations.

And so, ladies and gentlemen, the floor is yours: which automaker makes the most cars you’d never buy? Which brand has so few desirable products that you’d never consider one of their vehicles? Which car company is so mediocre that you’d never set foot in their showroom?

And why is it Mitsubishi?

Doug DeMuro
Doug DeMuro

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  • Djfunkmasterg Djfunkmasterg on Mar 03, 2015

    Toyota and GM for me. Nothing they produce appeals to me, however, if given the choice I would take a GM over a Toyota

  • Mark Morrison Mark Morrison on Mar 03, 2015

    Brands I would never ever consider Volvo, Saab, Acura, Honda, Toyota, Mitsubishi, Mercedes Brands that have very few models I would consider Chrysler, Fiat, any GM brand, Ford

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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