Detroit Electric Reveals Production Exterior, Interior & Signs Asia Distributor

Ronnie Schreiber
by Ronnie Schreiber
detroit electric reveals production exterior interior signs asia distributor

Detroit Electric, the startup company that hopes to revive the early motoring age’s most successful brand of electric cars, has revealed the final design details and specifications of its Lotus based SP:01 battery powered sports car, which it says will start production in the UK early this year. Preproduction prototypes are being tested at the Leamington Spa assembly facility. Detroit Electric also announced the appointment of its first distributor in Asia.

The company claims that the carbon fiber bodied 210 KW (285 HP) SP:01 will be “the world’s fastest pure-electric production two-seater sports car”. Since the Tesla Roadster is no longer in production I’m not sure that Detroit Electric even has a competitor for that fictional title belt. Either way, the company is claiming performance stats of 0-60 MPH in 3.7 seconds and a top speed of 155 MPH.

Three transmission choices will be offered, a manual gearbox and two automatics, one with two ratios and one with just a single speed. I’m interested to see why they describe that single ratio transmission as an “automatic”, since an electric motor theoretically doesn’t need a clutch or a torque converter as it doesn’t spin at idle.

Exterior changes made since the second prototype was shown at the Shanghai Motor Show in 2013 are said to be for aerodynamic reasons and include a new rear profile with a fastback roof line and rear window that replace the flying buttresses of the first two prototypes. A new rear wing on top as well as a functional diffuser underneath the rear end that are intended to reduce lift at speed. Paint options and carbon fiber accessory parts were also announced as was a custom paint program for folks who insist on lime green cars. Customers will also have the choice of three different wheel designs, original to Detroit Electric.

The centerpiece of the new interior design is an 8.4 inch touch screen in the console that the company says replaces all analog dials and switches on the instrument panel (though the photos seem to indicate conventional speedometer and tachometer dials in the binnacle in front of the driver). Infotainment, HVAC controls, battery status indicators, and V2X (Vehicle-to-Grid and Vehicle-to-Home) communication will be handled by Detroit Electric’s Android based SAMI (Smartphone Application Managed Infotainment) app. By using an open source platform, the company hopes that third party application developers will create new features for the SP:01. Interior color options were also announced, including the choice of leather or Alcantara upholstery. Based on the publicity photos, the SP:01’s cabin will be much less spartan than that of the Lotus cars on which it is based.

On the business side of things, Integrated Energy, a Korean firm, has been announced as Detroit Electric’s first importer/distributor in Asia. Detroit Electric’s first Asian showroom will open in Seoul, South Korea, also in early 2015. Integrated Energy will also be be working on developing Detroit Electric’s V2X technology at a test site on Korea’s Jeju Island, using a fleet supplied by the startup automaker.

Detroit Electric is still run from their offices in Detroit’s Fisher Building and they say they still hope to one day assemble Detroit Electrics in the cars’ namesake region, but in the meantime they say they are completing the new, dedicated assembly facility in the UK as well as a new European headquarters in Houten, Netherlands that will hand sales, marketing and customer service in the EMEA region.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Join the conversation
2 of 23 comments
  • MK MK on Jan 06, 2015

    don't be confused, this is just a fluff press release from a virtual automaker to show "Detroit Resurgent" or some such puffery. I love Lotus autos but this is even more pedestrian than the Tesla roadster. Prediction: In five years Detroit Electric will only exist as a Wikipedia entry.

  • Wmba Wmba on Jan 06, 2015

    Leamington Spa is the point of assembly? Well at least Ricardo is making money off these jokers at Detroit Electric. Maybe they can help out the dreamers at Elio next. It's taken that German consulting engineering company (exclusive to Elio!) a year to machine that blob of cast aluminum into a recognizable engine block. Paul Elio says he has a dream which most would call fantasy. But the Nigerian fax then email scam has also relieved dimwits of their life savings, much to their surprise. So Elio can count on a good living while running around uttering utterly bogus statements and collecting deposits. Another year or to spinning yarns and he can buy a Caribbean island and issue stamps.

  • Inside Looking Out This is actually the answer to the question I asked not that long ago.
  • Inside Looking Out Regarding "narrow windows" - the trend is that windows will eventually be replaced by big OLED screens displaying some exotic place or may even other planet.
  • Robert I have had 4th gen 1996 model for many years and enjoy driving as much now as when I first purchased it - has 190 hp variant with just the right amount of power for most all driving situations!
  • ToolGuy Meanwhile in Germany...
  • Donald More stuff to break god I love having a nanny in my truck... find a good tuner and you can remove most of the stupid stuff they add like this and auto park when the doors open stupid stuff like that