Costs, Currency Issues Killed Mitsubishi-Renault Deal

Derek Kreindler
by Derek Kreindler
costs currency issues killed mitsubishi renault deal

Currency fluctuations and a lack of volume helped bring an end to a deal that would have seen M itsubishi sell Renault-Samsung vehicles as their own in North America, according to a report by Just-Auto.

While Renault-Nissan and Mitsubishi will continue to share production of a kei-class minicar in Japan, proposed plans to sell a large Renault-Samsung vehicle as a Mitsubishi in North America have been put on hold, along with the potential to export other models in the future. Currency issues and a lack of profitability for Renault-Nissan were cited as the main reasons that the deal fell through. Mitsubishi is apparently still open to searching for a new partner, w hile dealers are said to be growing anxious about a lack of competitive sedans in North America.

Join the conversation
4 of 21 comments
  • Pch101 Pch101 on Jan 28, 2015

    My next business venture will be to go to Mitsubishi's US headquarters and sell suitcases. They're going to need plenty of them.

  • Illan Illan on Jan 29, 2015

    Hey Dereck, Looks like one of my 2015 predictions came true...

  • John R John R on Jan 29, 2015

    Oh, Mitsu...just throw it in and license the Evo to Nissan.

  • Pastor Glenn Pastor Glenn on Jan 29, 2015

    Here's a novel idea out of left field, so to speak. Mitsubishi has had a collaborative deal with Peugeot (and thereby also Citroen) in Europe, providing them with badge-engineered SUV's. Why not take the Peugeot 508 and put a new grille in it, sell it as a Mitsubishi Galant? Perhaps a 3 year contract, giving Mitsubishi time to develop their own D-class (mid-sized) car - or else just sign an extension to the contract if Mitsu can't be bothered to compete properly in China and the US (both places where D-class sedans are popular). The Euro is now almost at par with the dollar, so this should work. If the Euro-to-dollar relationship goes pear shaped, then bring the cars in from Dongfeng-Peugeot in Wuhan, China.