Cadillac's Strangest Since The Cimarron

Derek Kreindler
by Derek Kreindler
cadillac s strangest since the cimarron

In the annals of Cadillac’s history, there is one vehicle that stands above them all as the biggest flop of all time. And it’s not the Cimarron.

The Cadillac BLS was based off of the GM Epsilon platform. Essentially a restyled Saab 9-3, the BLS was built in Sweden and never exported to America. Its sole intention was to give Cadillac a product optimized for the European market. Production averaged around 3,000 units annually, and sales were marginal at best.

But, there was a wagon.

N.B.: Title changed. I was made aware of the original song – I got the original from reference from a Kanye West song. No malice intended.

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  • Sector 5 Sector 5 on Jan 10, 2015

    Cadillac's an enigma - a mystery to europeans. A representation of american excess. Like wise to GM executives trying to market it for there. New world meets old. It gets lost in translation.

    • See 1 previous
    • Mechaman Mechaman on Jan 10, 2015

      @28-Cars-Later It ought not to be ... I thought GM was on the right track with the Cad (and other models), maybe I was wrong? I thought the only reason GM wound up with Saab is because Saab was in trouble? Really, who needs a Saab now? I'm not being mean .. it's just that their uniqueness isn't enough, IMO, to keep them in the marketplace.

  • John Williams John Williams on Jan 11, 2015

    The best thing for GM to do is finally realize that in Europe, Cadillac is, at best, a niche curiosity that might be imported in the single digits by avid admirers of American sedans in their most stereotypical state (huge sedans with huge V8 engines and loads of decidedly non-European style and presence). Sort of how Europeans probably see the Charger/300 duo. Therefore, no more overt focus on marketing Cadillac overseas. Instead, make the luxury marque a purely American phenomenon that the rest of the world might be lucky to get as an expensive single import. That involves moving Cadillac away from fighting BMW and Audi with 3/5-series and A4/A6 clones and more towards distinctive offerings that actually offer something different from the norm. If GM still wants to market overseas luxury, it should go with Buick. It lacks Cadillac's baggage, offers conservative styling that can be modestly tailored to European tastes and it already carries the scent of success in an important overseas market (China). An Opel-Vauxhall/Buick pairing in Europe makes much more sense than marketing Cadillac and Chevy by their lonesomes. There's no shame in keeping Cadillac in the U.S. and making it as ostentatiously American as possible. At least consumers will respect it then, even if it means GM giving up dreams of Cadillac as a volume luxury seller.

  • Tassos Government cheese for millionaires, while idiot Joe biden adds trillions to the debt.What a country (IT ONCE WAS!)
  • Tassos screw the fat cat incompetents. Let them rot. No deal.
  • MaintenanceCosts I think if there's one thing we can be sure of given Toyota's recent decisions it's that the strongest version of the next Camry will be a hybrid. Sadly, the buttery V6 is toast.A Camry with the Highlander/Sienna PSD powertrain would be basically competitive in the sedan market, with the slow death of V6 and big-turbo options. But for whatever reason it seems like that powertrain is capacity challenged. Not sure why, as there's nothing exotic in it.A Camry with the Hybrid Max powertrain would be bonkers, easily the fastest thing in segment. It would likewise be easy to build; again, there's nothing exotic in the Hybrid Max powertrain. (And Hybrid Max products don't seem to be all that constrained, so far.)
  • Analoggrotto The readers of TTAC deserve better than a bunch of Kia shills posing as journalists.
  • Lou_BC How do they work covered in snow, ice, mud, dust and water? Vibration?