BMW Takes US Luxury Sales Crown Back From Mercedes
After a year-long battle for the top position on the U.S. luxury sales podium, BMW takes back the crown Mercedes-Benz won in 2013.
Reuters reports the Bavarians moved over 9,000 more units by the end of 2014 over the wonder boys back in Stuttgart, coming out to a total of 339,738 for BMW, 330,391 for Mercedes. Both automakers also experienced growth in U.S. sales during the last year, though BMW’s 9.8 percent boost over 2013’s numbers raced past Mercedes’ 5.7 percent increase.
Taking third on the podium was Lexus with 311,389 units sold in 2014, though its rate of growth bested the top two finishers at 13.7 percent over 2013.
Rounding out the rest of the U.S. mainstream luxury pack, Audi took fourth from Cadillac, the latter to be the only make to see a decline in growth in 2014, falling 6.5 percent to 170,750 units; Audi sold 182,011 over the same period, 15.2 percent more than it did in 2013.
Acura and Infiniti took sixth and seventh respectively, with 167,843 to 117,300 units moved. Both also experienced the lowest rates of growth in sales in the outgoing year: 1.5 percent in Acura’s favor, 0.8 percent for Infiniti.
Lincoln finished dead last with 94,474 units sold, but had the biggest rate of growth out of its fellow competitors compared to 2013 at 15.6 percent.
This just in: BMW wins the sales crown on the backs of subsidized leases. I gotta wonder what that does for the bottom line? Someone has to be taking the hit for giving away more 320 and 328's
I have been noticing a BMW here lately because of some aggressive good looks, and bright headlamps. And that BMW is the 3-Series Coupe. Or 425ixDrive. It looks serious and luxurious, and hefty.
It is a shame America is not competing with the rest of the world. We don't even have a manned space program anymore. What a disgrace!!
I the first to admit that I have been in love with BMW ever since the 635Csi and the e30 M3. My wife currently drives a BMW and it has been a rock solid car. One of my early BMWs was an M car, and it forever runied me on my expectations for the cars I wanted to drive. But, most recently (in my opinion), there is a reason BMW numbers have increased and that is because BMW is selling it's soul. Like so many makers these days, BMW is engineering out what once made it a fantastic driver's car.