Expanding Portfolios Overwhelm Automakers, Consumers Alike
Published: November 18th, 2014 Share
With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.
Yahoo Finance reports automakers like Porsche, Audi and BMW are reaching a point where their respective lineups may soon — if not already — overlap themselves, prompting consumers to go as far as to use Excel just to find the exact model and array of features they desire.Auditing firm PricewaterhouseCoopers forecast the growth among German automakers would peak at 230 total models in 2018, then begin to flatten out as they cut production costs and improve differentiation among their portfolios, while also injecting what they sell with the latest technologies available at the time.However, while automakers like Porsche and PSA Peugeot Citroën are implementing caps or drastically cutting down their offerings, others, such as Mercedes-Benz and Opel, plan to add more vehicles to their lineups. The expansions could lead to situations where models can only be seen in virtual showrooms — such as what has happened for BMW — as well as most consumers walking away from buying any vehicle or feeling less satisfied with the one they do buy, due to feeling overwhelmed.
#Audi #BMW #Opel #Porsche #PortfolioContraction #PortfolioExpansion #ProductOverlap #PSAPeugeotCitroen
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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Published November 18th, 2014 6:00 AM