By on September 2, 2014



From the Twitter account of Bob Flavin comes this map of Europe, overlayed with each country’s best-selling auto brand.

Volkswagen, along with Skoda (and to a lesser extent, SEAT and Audi) are far and away the dominant force in Europe, with Fiat, Renault (and Dacia) trailing behind.

Regionally, Audi is popular in wealthy enclaves like Monaco, while Skoda dominates in Central Europe. Dacia is abundant in developing countries as diverse as Romania, Moldova, Morocco and Algeria while Fiat is tops not just in Italy, but Turkey and Serbia as well – countries where Fiat builds vehicles locally.

Popular brands in North America, like Ford, Toyota and Honda are much smaller players in the continent. While the Fiesta, Focus and other nameplates enjoy widespread success throughout Europe, Toyota and Honda are much smaller players. And most tellingly, none of the PSA nameplates (Peugeot and Citroen) are present. Or Hyundai/Kia, for that matter.

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30 Comments on “A Look At Europe’s Top Selling Brands By Country...”

  • avatar

    Malta gets a question mark. Iceland is a surprise. Estonians like Hondas, and Greeks like Toyotas. Who’da thunk?

    • 0 avatar

      Don´t have info about Estonia, but Greece is one of those countires where No.1 is close and changing from month to month , VW, Opel, Nissan are as big as Toyota, don´t know why is Toyota so popular but i think it has similar reasons to most countries outside Europe where there is no local producer Toyota is always top 3, basically No.1 in most african-asian countries that don´t have local brand, also Greece has specific location in Europe geographic wise, so there was never french or german dominance by brands, and have ports, international shipping – probably were for decades importing Toyotas so it has history there i believe

  • avatar

    Of course in the UK, there is as much pride for Ford as there is here in the States—if not more—despite most of the European Fords being developed in Germany for the last fifty years or so…

  • avatar

    Really like it. Wikipedia is failing me, what is “3A3”?

  • avatar

    Seems like a lot of pride for the local manufacturer.

    • 0 avatar
      spreadsheet monkey

      Yup. Britain has Ford as its bestseller, despite Ford massively shrinking its manufacturing operations here.

      A lot of Brits genuinely believe they are “buying domestic” by buying a new Ford. At best, the engine might have been built in Britain, but the car itself will more likely have been built in Spain, Germany or Belgium.

      • 0 avatar

        Ford was producint Transit Connect or some other LCV until 2013. Right now Ford Britain is only engines – but must be said they are pretty big in this, Dagenham i think produce all diesel engines for Ford Europe, but this has to do with loyal-historic reasons, Ford was for decades No.1 in Britain and it will be for years, it takes years to change mind about something

      • 0 avatar

        Ford UK has always been considered a domestic brand by UK residents. Lots of British people have an attachment to the Ford brand, including Elton John and Jeremy Clarkson.

      • 0 avatar

        It’s hard to understand how buying a Ford made in Belgium is more “domestic” than getting a Mini made in Oxfordshire.

        Same story in the US with Mexico-built Ford Fusion versus US-made Camry or Accords.

        Whatever, I guess consumers really only care about where the badge was designed.

        • 0 avatar

          @bosozoku – that about sums it up.

          I’ve seen bloggers attack Tundra for being un-American while stating they own a 1 ton Ram Hecho en Mexico.

        • 0 avatar

          So, according to your wonderful logic, Apple is a Chinese company because that’s where they manufacture?

          Profits head to the overall company. Where is the design work and value added work being done for the cars? Helping Japanese or Korean assembly operations in the US is not the same as helping US headquartered companies.

          Unfortunately through bad decisions, eroding quality and margins and deals the US companies were saddled with high labor costs in the USA that they just couldn’t afford. Transplant labor costs in the US were much lower than UAW legacy costs until recently.

  • avatar

    So, VAG rules over most of Europe, followed by Fiat, and misc stragglers are rounding up the rear.

  • avatar

    Good map with logos, but must be said in some cases- countries it can chance from month to month and also yearly numbers-ranking are different, of course there are some countries where No.1 is clear like Skoda in Cze-SVK, Fiat-Italy, Ford-UK and so on but i think at least in third of countries sales stats are up and down each year.

    I know stats for most countries, but few surprises here like Estonia-Honda don´t know why or Lithuania -Fiat and definitely don´t know where Hungary-Skoda logo came, i know Ford, Opel are leading breand in Hungary for years, Skoda was never No.1 there

  • avatar

    I am surprised that VW is the top brand in the Republic of Ireland. If. I had had to guess, I would have chosen Toyota or Opel.

    BMW and Audi in Andorra and Monaco is hardly a shock, though.

  • avatar

    The map is not correct. No 1 in Estonia is Toyota, has been 10 years, Honda is fifth or sixth far behind. In Lithuania Fiat is non-existent player, vw is no 1 or toyota its a close race. In Latvia its also a close race with Toyota and VW. Baltics combined Toyota is no1. In Finland Toyota has been No1 for decades, now its a very close race with VW for last couple of years.

    • 0 avatar

      > In Finland Toyota has been No1 for decades, now its a very close race with VW for last couple of years.

      Toyota’s Hiace was always hugely popular, with the VW Transporter in second place. Toyota probably lost a ton of sales to VW when the Hiace went out of production. The Hiace was hugely popular here for decades, but pretty much nobody else bought it (apart from the Norwegians) so Toyota never replaced it when the plug was pulled on the old one after a decade and a half.

      The Hiace replacement is called ProAce and is made by Sevel, the French/Italian company that has been churning out various vans for FIAT and PSA since the 80’s. It doesn’t seem to be anywhere near as popular as its predecessor.

  • avatar

    Can’t believe the Brits go for Ford…And those Estonians are just weird.

    • 0 avatar

      Where do you think should they go? If you ever read reviews about Ford they like how they drive and feel e.g. Mondeo, Fiesta and Focus, Americans care only about reliability and like appliances. And Ford did not provide European quality in US anyway. Ford sounds like an English word or last name, unlike VW. European Ford originally started in England.

  • avatar

    PS! Although Honda is in fifth or sixth place in Estonia, it sells quite well, but only on model – CRV. CRV has been the most sold model in Estonia after the launch of new generation.

    PPS! I was wrong about Lithuania and Fiat. But it must be some kind of anomaly, re-export or something. Because their model line-up is tiny compared to the competition.
    Yes, I was correct:
    Quote: Successful results demonstrated by Fiat 500 not only ensured the first place for the brand in the market but also had a considerable effect on market growth. It should be mentioned that often most new cars are deregistered and sold abroad. By the end of January almost all Suzuki SX4 vehicles were deregistered. Thus, the two most sold models became leaders due to the demand of re-export.

  • avatar

    I would rather say : what ‘corporations buy for their ‘fleets’ for their managers , salesman etc…. Private people in europe has no money to buy a new car (..and they are not so stupid like debt-loving americans .. :)

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