Volvo Restructuring To Three Families, Configurations By 2019

Cameron Aubernon
by Cameron Aubernon

By 2019, the face of Volvo will change as the Sino-Swedish automaker begins restructuring its offerings, with the new XC90 leading the way.

Autoblog reports Volvo will align its lineup portfolio around three families (40, 60, 90) and three designations/configurations (S sedan, V wagon, XC crossover). In turn, the 40 family will share a platform with parent company Geely’s offerings, while the 60 and 90 families will use Volvo’s SPA modular platform.

Additionally, the V40/V60/V90 wagons will have a Cross Country variant, matching up with Audi’s and Subaru’s offroad formula for their respective non-rugged base offerings. Meanwhile, R-Design and Polestar will apply their magic performance touches to a few of the new vehicles, going up against similar efforts from BMW, Mercedes and Audi.

All of the above are expected to come online within the next four years, but no coupes or convertibles are in the plans, citing a lack of a case for either at this time. Volvo will instead focus on boosting its volume, with a goal of 800,000 units for 2014 alone.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Heavy handle Heavy handle on Aug 29, 2014

    So the s80 sedan will be replaced by a s90, of which there will be a wagon variant called the v90, and possibly a tall wagon called the v90-xc? That's a little less confusing than Infinity and BMW's new naming conventions.

    • Thatkat09 Thatkat09 on Aug 29, 2014

      Well, kinda. It'll be S90, V90, and XC90. I guess the V90 will be a more grounded XC90.

  • Kosmo Kosmo on Aug 29, 2014

    I love my XC60 R-Design and couldn't imagine replacing it with the comparatively ponderous handling XC70 wagon. I wish Volvo (and the multitudes of employees than count on them) all the luck in the world turning the brand's fortunes around. Swedish, Chinese, whatever, they're all working folks trying to make their way in the world. I wonder if US success even matters much anymore in Volvo's new worldwide 10-year business plan?

  • 28-Cars-Later 28-Cars-Later on Aug 29, 2014

    "In turn, the 40 family will share a platform with parent company Geely’s offerings, while the 60 and 90 families will use Volvo’s SPA modular platform." So the 40 series will go back to not being a Volvo, while the 90 will be the "Volvo" with a smaller 60 being offered in between. This is the *exact* same setup as PAG era Volvo offered starting in 2000. I'm willing to bet dollars to doughnuts the new SPA platform is a reconfiguration of the pre-PAG Volvo era P2. Volvo offerings for CY00: C70/V70/S70= Volvo 850 platform S40= Nedcar built Mitsubishi Carisma S60= Smaller P2 platform. S80= SWB/LWB P2 platform "but no coupes or convertibles are in the plans" Fail.

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    • Marcelo de Vasconcellos Marcelo de Vasconcellos on Aug 30, 2014

      @Marcelo de Vasconcellos 28, respectfully sir, I think the early PAG playbook got most things right and quite a few wrong. However, what happened to them is that they tried it at an extremly unfortunate time. Had Ford the time, patience or money to see it through, it would have have turned into something extremely successful.Part of the Focus goodness is the Volvo goodness within, part of the current Volvo line up is the Ford goodness hidden in their bones, part of the reason Jaguars still fire every morning is the Ford/Volvo goodness included and had the Lincoln LS been allowed to evolve, we'd have an extremely different, but much more competitive Lincoln Horseless Carriage Company today. In other words, the idea was good, the timing was terrible and the execution iffy. But it still was a trial balloon of what eventually will hppen. A la VW-Audi, independent BMW and even Mercedes (different because of much larger parent company) is a tenuous proposition that will see the end of their days soon, rather than later.

  • FreedMike FreedMike on Aug 29, 2014

    You know, I'm kinda looking forward to a Swedish "Polestar," but would she only take Kronas? And will the Volvo deathwatch feature the Swedish chef too?