Volvo Restructuring To Three Families, Configurations By 2019
By 2019, the face of Volvo will change as the Sino-Swedish automaker begins restructuring its offerings, with the new XC90 leading the way.
Autoblog reports Volvo will align its lineup portfolio around three families (40, 60, 90) and three designations/configurations (S sedan, V wagon, XC crossover). In turn, the 40 family will share a platform with parent company Geely’s offerings, while the 60 and 90 families will use Volvo’s SPA modular platform.
Additionally, the V40/V60/V90 wagons will have a Cross Country variant, matching up with Audi’s and Subaru’s offroad formula for their respective non-rugged base offerings. Meanwhile, R-Design and Polestar will apply their magic performance touches to a few of the new vehicles, going up against similar efforts from BMW, Mercedes and Audi.
All of the above are expected to come online within the next four years, but no coupes or convertibles are in the plans, citing a lack of a case for either at this time. Volvo will instead focus on boosting its volume, with a goal of 800,000 units for 2014 alone.
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So the s80 sedan will be replaced by a s90, of which there will be a wagon variant called the v90, and possibly a tall wagon called the v90-xc? That's a little less confusing than Infinity and BMW's new naming conventions.
I love my XC60 R-Design and couldn't imagine replacing it with the comparatively ponderous handling XC70 wagon. I wish Volvo (and the multitudes of employees than count on them) all the luck in the world turning the brand's fortunes around. Swedish, Chinese, whatever, they're all working folks trying to make their way in the world. I wonder if US success even matters much anymore in Volvo's new worldwide 10-year business plan?
"In turn, the 40 family will share a platform with parent company Geely’s offerings, while the 60 and 90 families will use Volvo’s SPA modular platform." So the 40 series will go back to not being a Volvo, while the 90 will be the "Volvo" with a smaller 60 being offered in between. This is the *exact* same setup as PAG era Volvo offered starting in 2000. I'm willing to bet dollars to doughnuts the new SPA platform is a reconfiguration of the pre-PAG Volvo era P2. Volvo offerings for CY00: C70/V70/S70= Volvo 850 platform S40= Nedcar built Mitsubishi Carisma S60= Smaller P2 platform. S80= SWB/LWB P2 platform "but no coupes or convertibles are in the plans" Fail.
You know, I'm kinda looking forward to a Swedish "Polestar," but would she only take Kronas? And will the Volvo deathwatch feature the Swedish chef too?