Hyundai Axes The Elantra Coupe
August 12th, 2014 10:42 PM
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Hyundai is killing off the Elantra Coupe for 2015, after just two years on the market.
While no reason was given for the car’s demise, the coupe market is shrinking overall, and the Elantra’s chief competition includes one of its cousins, the Kia Forte Koup, as well as the Hyundai Veloster and the Hyundai Genesis Coupe. Outside of the Hyunda-Kia lineup, only the Honda Civic Coupe truly competes with the Elantra.
When we last drove the Elantra Coupe, we were more impressed with its hatchback variant, the Elantra GT. Apparently, we weren’t the only ones.
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I knew this thing would fail from the jump. The sedan looks more aggressive and coupe like, and its 4 doors help break up the side profile a bit. The coupe, like the old Focus coupe, looks too upright, too slab sided, too boring. They made zero effort to give anyone a reason to buy this over the more attractive sedan or GT hatchback.
It says something that the Scion tC isn't listed as a competitor--not much awareness of its existence, either.
Who would have thought that combining the slow and dull driving experience of an Elantra sedan with all the packaging compromises of a sports car would not be a sales hit? If you're going to make coupe at least make an attempt at making fun to drive.
It's not a bad looking car - apart from the front, which looks like it has a black abscess appearing from within the bumper cover. Yikes. Aside from that, I bet it's pathetically underpowered. I wonder if OEMs outside the premiums will ever cotton on that coupe models need more than a svelte two-door design to catch potential buyers?