Jaguar Land Rover Experiment With Augmented-Reality HUDs

jaguar land rover experiment with augmented reality huds

Jaguar Land Rover is bringing a duo of augmented-reality HUDs to its respective brands, each with a different take on the technology.

Autoblog reports the Land Rover’s setup will have what they dub a Smart Assistant handling nearly every function and task so as to allow the driver to focus on driving to their destinations. The assistant connects with a driver’s smartphone to do everything from reminding you to drop off the children at school, to playing those morning jams Jalopnik likes to recommend. Meanwhile, the technology is also at work on-board, noting how many passengers are with the driver, knowing how the driver drives, even adjusting the air suspension to make exiting the vehicle easier.

Jaguar, on the other hand, is taking the video game approach with the Jaguar Virtual Windscreen, turning a day at the track into a scene from Forza or Gran Turismo. The race-oriented HUD offers lap times, virtual racing lines and ghost competitors among other data selections. There will also be gesture controls and configuration options, as well.

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4 of 6 comments
  • Redliner Redliner on Jul 11, 2014

    Once cars become autonomous (or semi-autonomous), the fancy windscreen will serve as a movie screen. Just drive your car to the highway entrance ramp, engage autonomous cruise mode and watch Netflix for a few hours. Nice.

  • Thelaine Thelaine on Jul 11, 2014

    Augmentation is great.

  • Matador Matador on Jul 11, 2014

    Why can't I just drive a car by myself?

  • DrGastro997 DrGastro997 on Jul 12, 2014

    If you want a car that's like a video game, get a GTR. The amount of gadgetry on that machine is amazing. I like it simple as a single "timer" on my Turbo. Good enough!