GM: Colorado, Canyon Aimed At Small Crossover, Pickup Shoppers
General Motors’ upcoming midsize truck twins — the Chevrolet Colorado and GMC Canyon — look to do more than attract those seeking a smaller pickup by also seeking out small crossover consumers.
Autoblog reports GM wants to go after crossover shoppers for their new pickups, going as far as to bring a Ford Escape for a competitive test drive at the automaker’s Milford, Mich. facility during the twins’ media day.
On paper, GM believes the interior quality and exterior styling will be the main draws for those looking at Escapes, CR-Vs and RAV4s. The pickups’ power and utility could also help sway those buyers, along with pricing similar to those on the windows of small crossovers. Mileage, on the other hand, may be less than what said consumers prefer, especially when the aforementioned trio delivers a combined 26 mpg.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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