GM: Colorado, Canyon Aimed At Small Crossover, Pickup Shoppers

Cameron Aubernon
by Cameron Aubernon

General Motors’ upcoming midsize truck twins — the Chevrolet Colorado and GMC Canyon — look to do more than attract those seeking a smaller pickup by also seeking out small crossover consumers.

Autoblog reports GM wants to go after crossover shoppers for their new pickups, going as far as to bring a Ford Escape for a competitive test drive at the automaker’s Milford, Mich. facility during the twins’ media day.

On paper, GM believes the interior quality and exterior styling will be the main draws for those looking at Escapes, CR-Vs and RAV4s. The pickups’ power and utility could also help sway those buyers, along with pricing similar to those on the windows of small crossovers. Mileage, on the other hand, may be less than what said consumers prefer, especially when the aforementioned trio delivers a combined 26 mpg.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Jeff S Jeff S on Jul 30, 2014

    I like this truck and prefer it to a the larger size even if it cost more. Hopefully this will reinvigorate the midsize truck market.

  • Mikehgl Mikehgl on Jul 31, 2014

    Tough business case being made for this platform. Kudos to GM for bringing it to market. Still seems a bit large to me. It remains to be seen if the niche still exists for a modern mid-sized truck. I don't understand the cross-shopping logic with cuvs.But if the final product is satisfactory to me, I will help the General out by putting one in my driveway.

  • Wstarvingteacher Wstarvingteacher on Jul 31, 2014

    @ Vulpine: I agree with a number of things that you say. However, your last rant about close minded people was a little bit over the line. That's because while accusing others of being closed minded you admitted that the solutions to your needs were restrained due to a self inflicted wound. That wound being living in a gulag with a oppressive HOA. I like the choice of vehicles you have outlined. Problem is I like a lot of vehicles but they don't all serve a good purpose. Your choices are, to a point mandated by others. I personally feel that if you don't have any land to use as you see best it is pointless to buy a place without a garage. You certainly can respond to this if you feel you must. However, life is too short to get into peeing contests with folks when you aren't going to change any minds anyway. My trailers and SUV are filling my needs just fine and would also work for many others. Hope you can continue to find what you want.

    • See 1 previous
    • Wstarvingteacher Wstarvingteacher on Jul 31, 2014

      @Vulpine You have a good point about the size of trucks. Another one that if there were a good small truck there would be less small trailers (although I can't speak for others). My favorite was my 81 Datsun king cab. It was perfect. If there were a time machine I would go back and buy another. $5k was another hit. Don't know what that is adjusted for inflation but expect cheaper than today. However, it did a miserable job toting grandkids which brings me back to the here and now.

  • Shawnski Shawnski on Jul 31, 2014

    Some vehicles look like motion standing still, this looks like it's moving in reverse. Or perhaps a scalded cat?