Maserati Sells As Many Units Through June 2014 As It Had For All Of 2013

Cameron Aubernon
by Cameron Aubernon
maserati sells as many units through june 2014 as it had for all of 2013

Maserati may have had a slow 2013 as far as sales go, but the Italian brand is on pace to sell within the first half of 2014 as many cars as it had in the last year.

Reuters reports CEO Harald Wester said that while the United States was Maserati’s biggest market, China, Italy and Europe as a whole were making big sales waves for the brand, likely helping it move 15,400 units both in 2013 and the first six months of this year. He added that Maserati was on pace to hit its mark of 50,000 units sold annually by 2015, and 75,000 by 2018 as part of parent company Fiat Chrysler Automobiles’ five-year plan.

In product news, Wester proclaimed the Levante SUV would head for the showroom late next year or sometime in 2016, followed by the Alfieri in hardtop and convertible forms. Meanwhile, no new factories would be built, with an effort on filling current plants to full capacity in its fight to best the Germans in the sales game.

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  • Mjz Mjz on Jun 20, 2014

    Everyone laughed when Sergio The Great said Maserati would sell 50,000 vehicles in 2015. Look whose laughing now. Now he says Alfa Romeo will be selling 400,000 cars by 2018. More chuckles. We'll see who has the last laugh on that one.

  • Jmo Jmo on Jun 20, 2014

    Wow that is a gorgeous car!

    • See 2 previous
    • MK MK on Jun 21, 2014

      @Eiriksmal 2005 quattroporte? The one with slightly dowdy exterior styling (complete with portholes even!) combined with legendary Italian reliability and build quality (TM). Now almost 10 years old? No thanks.

  • Mjz Mjz on Jun 20, 2014

    That Alfieri is one gorgeous car. Not liking the Levante name for the new SUV though. Sounds too much like Leviathan.

    • Asdf Asdf on Jun 21, 2014

      Maserati should axe the SUV. That kind of vehicle does not belong in the lineup of a sports car brand. Obviously, this also means that Porsche should axe the Cayenne and the Macan.

  • Brianyates Brianyates on Jun 20, 2014

    Btsr, I bet you have a mirror in every room... made by Fiat Chrysisler natch.