April 2014 Sales: SAAR At 16.2 Million, Sales Up 8 Percent

Derek Kreindler
by Derek Kreindler
april 2014 sales saar at 16 2 million sales up 8 percent

With a SAAR of 16.2 million (up from 15.2 million in April, 2013), May was a strong month, with sales up 8 percent.

Mitsubishi and Subaru posted big year-over-year gains (47 percent and 22 percent respectively), while Jaguar Land Rover, Nissan, Chrysler Group and Mazda all posted solid double-digits gains. Ford and Volkswagen Group were both down one percent.

At the brand level, Volkswagen slid 8 percent while Audi jumped by 19 percent. Chrysler brand, Mini and Scion saw the biggest losses, while Jeep brand posted a 52 percent gain. Full table available at Automotive News. Check back next week for more sales insights.

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11 of 63 comments
  • GoFaster58 GoFaster58 on May 02, 2014

    Why is that Jeep parked in a no parking zone?

  • BuzzDog BuzzDog on May 02, 2014

    Two observations: 1. Mitsubishi's "47 percent increase" amounted to less than 2,000 vehicles, which is not nearly as impressive. 2. Ford sales appears to be flat, but I wonder if retooling of some plants could be a factor. Also, I'd be curious if the margin-per-vehicle was significantly higher for Ford, given the perceived higher prices of the vehicles.

  • Elimgarak Elimgarak on May 02, 2014

    Do these numbers reflect actual sales to customers from dealers or how much the mfg has sold to dealers? How much does channel stuffing/longer turnover time for inventory play in these numbers? Lastly, as i've commented on here before, VAG needs to pull out VW from the US and use the savings to invest in their other portfolio brands.

    • See 3 previous
    • JD23 JD23 on May 03, 2014

      @wmba TTAC owns a time machine. Duh.

  • Billfrombuckhead Billfrombuckhead on May 02, 2014

    To all the Mopar, FCA and Marchionne haters mark down May 6th on the calendar because that's when the battle really begins. Mopar uber alles! BTW, when FCA is listed on the NYSE and most of the company run from Auburns Hills, it's hard to say it's not American, you really are showing you have a axe to grind or a teabag to throw when you throw out that tired meme. BTW, Fiatsler? They have earned the right to be called FCA.

    • Geeber Geeber on May 02, 2014

      I have yet to meet a real-world customer (most of whom do not post on automotive blogs) who cared about this particular issue one way or another.