Landwind E32 Bites (And Patents) Evoque's Style For Local Market

Cameron Aubernon
by Cameron Aubernon
landwind e32 bites and patents evoques style for local market

It seems Mrs. Beckham (and Range Rover) may have to deal with another brand knocking-off her style, thanks to Landwind’s introduction of the E32 soft-roader SUV.

CarNewsChina reports the Jiangling Motor Holding’s brand — which sells its wares in Europe as well as in its native market — is seeking to patent the Evoque-esque SUV’s design for the Chinese market, which will grace showrooms sometime in Q4 2014 for a price of 120,000 yuan, or just under $20,000 USD as of this writing; the Evoque’s base price is just over $41,000 for comparison.

Powering the E32 — based upon a shortened Landwind X8 — is a 2-liter turbo-four that delivers not Mrs. Beckham’s 240 horses and 250 lb-ft of sand-dune scaling torque, but instead just 190 horsepower and 184 lb-ft of torque. In addition, the power will be channeled through either six-speed manual or eight-speed automatic, as opposed to the Evoque’s nine-speed automatic and six-speed manual and automatic options.

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  • Checker Checker on Apr 30, 2014

    Since the Chinese automakers only get recognized when they release blatant copies, why not do so, I guess?

  • Mnm4ever Mnm4ever on Apr 30, 2014

    So I wonder... just how bad are these Chinese cars? Because I would totally get one of these if it could be had for $20k, if it was like Mitsubishi or Kia quality levels.

    • Niky Niky on May 01, 2014

      Some of them are actually pretty good in terms of material quality and even mechanical quality, though even the best ones have a ways to go before they can match the coherence of interior design that Kia has, nowadays. But I've no firsthand experience of this particular brand, though they do sell vans here. Might be time to make a few calls. :p

  • Funky D I despise Google for a whole host of reasons. So why on earth would I willing spend a large amount of $ on a car that will force Google spyware on me.The only connectivity to the world I will put up with is through my phone, which at least gives me the option of turning it off or disconnecting it from the car should I choose to.No CarPlay, no sale.
  • William I think it's important to understand the factors that made GM as big as it once was and would like to be today. Let's roll back to 1965, or even before that. GM was the biggest of the Big Three. It's main competition was Ford and Chrysler, as well as it's own 5 brands competing with themselves. The import competition was all but non existent. Volkswagen was the most popular imported cars at the time. So GM had its successful 5 brands, and very little competition compared to today's market. GM was big, huge in fact. It was diversified into many other lines of business, from trains to information data processing (EDS). Again GM was huge. But being huge didn't make it better. There are many examples of GM not building the best cars they could, it's no surprise that they were building cars to maximize their profits, not to be the best built cars on the road, the closest brand to achieve that status was Cadillac. Anyone who owned a Cadillac knew it could have been a much higher level of quality than it was. It had a higher level of engineering and design features compared to it's competition. But as my Godfather used to say "how good is good?" Being as good as your competitors, isn't being as good as you could be. So, today GM does not hold 50% of the automotive market as it once did, and because of a multitude of reasons it never will again. No matter how much it improves it's quality, market value and dealer network, based on competition alone it can't have a 50% market share again. It has only 3 of its original 5 brands, and there are too many strong competitors taking pieces of the market share. So that says it's playing in a different game, therfore there's a whole new normal to use as a baseline than before. GM has to continue downsizing to fit into today's market. It can still be big, but in a different game and scale. The new normal will never be the same scale it once was as compared to the now "worlds" automotive industry. Just like how the US railroad industry had to reinvent its self to meet the changing transportation industry, and IBM has had to reinvent its self to play in the ever changing Information Technology industry it finds it's self in. IBM was once the industry leader, now it has to scale it's self down to remain in the industry it created. GM is in the same place that the railroads, IBM and other big companies like AT&T and Standard Oil have found themselves in. It seems like being the industry leader is always followed by having to reinvent it's self to just remain viable. It's part of the business cycle. GM, it's time you accept your fate, not dead, but not huge either.
  • Tassos The Euro spec Taurus is the US spec Ford FUSION.Very few buyers care to see it here. FOrd has stopped making the Fusion long agoWake us when you have some interesting news to report.
  • Marvin Im a current owner of a 2012 Golf R 2 Door with 5 grand on the odometer . Fun car to drive ! It's my summer cruiser. 2006 GLI with 33,000 . The R can be money pit if service by the dealership. For both cars I deal with Foreign car specialist , non union shop but they know their stuff !!! From what I gather the newer R's 22,23' too many electronic controls on the screen, plus the 12 is the last of the of the trouble free ones and fun to drive no on screen electronics Maze !
  • VoGhost It's very odd to me to see so many commenters reflexively attack an American company like this. Maybe they will be able to find a job with BYD or Vinfast.