Ur-Turn: The Cruze-amino Is GM's CAFE-Proof Small Truck
TTAC reader Evan Reisner thinks that a small pickup is just the ticket for GM. But it’s not the one you may expect.
The prevailing wisdom on TTAC is that many Americans are interested in a compact pickup truck – but the same wisdom also suggests that such a truck would be bad for GM’s CAFE ratings. Market demand aside, CAFE is one of the reasons that Chrysler and Ford got out of the small truck game.
Yet few people know that The General has a product that can combine the best of both worlds. But they’ve chosen not to offer it in the USA.
You can buy it in South Africa, where it’s called the Chevrolet Utility. In Brazil, it’s the Chevrolet Montana. When it’s built and sold in Mexico, it’s the Chevrolet Tornado. I call it the Cruze-amino. And Mexico, which is one of its assembly sites, can allow for duty-free importation, without the dreaded Chicken Tax.
In terms of wheelbase, the truck is squarely between a Cruze and a Sonic. Ironically, it has more in common with the Jeep Renegade than either of those cars, since it’s based on the same SCCS platform shared with Fiat Chrysler. And yes, a diesel is available too.
The Chevrolet is only available in a single body style, and two trim levels. The bed is 66″ long by 52″ wide. That bed would be plenty handy for a lot of folks’ needs. If you need to haul sheetrock or plywood on a regular basis, this probably isn’t the truck for you anyhow. But if you need to do the occasional Home Depot run, you can always buy a small trailer.
Pricing is reasonable as well – right in Sonic and Cruze territory. There’s a base model that’s pretty stripped, starting out at US$13,800. The next level up adds A/C and some creature comforts for around $15,500. The top of the line doesn’t get much over $18,000.
Some time ago, a front-drive “lifestyle” truck was apparently being considered by FCA, using a Fiat platform, but the project never made it to America. Unlike the mid-size Colorado, which is a revival of a declining segment, the front-drive truck has scarcely been tested in America – only the Subaru BRAT comes to mind. Maybe it’s time to try something new.
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- Tassos There is nothing 'weird' about Finland's fine system. A few other nations have it too. Switzerland maybe, I am not sure.But you do not specify WHAT was that clown's income that required him to pay $120k for a speeding ticket?I am sure that for somebody like ELon Musk, $100k will barely operate his megayacht ONE LOUSY Day.
- Bkojote On paper, GMC is supposed to be the understated, more sophisticated member of the GM truck family.In actuality, GMC is total garbage in the truck world - by the time they're on their second owner they're decked out with amazon wheel spacers, pizza dish wheels, punisher stickers, and really angry opinions about any president who's won the popular vote in the past two decades. And man, these things are ugly as sin too.That's because GM trucks as a whole are kinda the also-rans in the truck category. Yeah, they do sales, but they aren't anyone's first choice. Not as extreme as the Ram, not as category defining as the Raptor, not as well engineered as a Toyota, so you end up with owners who compensate big time to distract others from the endless repair bills. The only owners I know who are worse are the rollin' coal lifted Super Duty drivers. Like you bought a GMC because the guy who sold you your wife's acadia is less scary than having to grovel for a Raptor and you take the Ford guys making fun of you personally.
- Tassos The rich get richer and the poor get poorer. I have mentioned this before, and it applies here again.Go to the U of Michigan College of Engineering parking lot. How can you say what car the $300,000 a year (ACADEMIC year of 9 months, mind you, summer pay is extra, and consulting a whole lot on top of that) and what does the $50,000 a year secretary drive?Hint: Teresa was out chair's secretary, started a year ago. She had to resign in just a few months because her 75 mile EACH WAY from her home in Lapeer MI to ANn Arbor MI just KILLED HER when gas prices rose.What car did Teresa drive? Take a wild guess. An F150? A Ram pickup? A Silverado? One of these. In a fee months she had to resign and find a lesser job in the whole lot lesser U of M Flint (but why would she care? she's just a secretary), which halved her commuting distance to a still significant 75 mile round trip every damned day.So the poor keep buying pickups and get poorer, and the rich keep NOT buying them and get richer.
- Cprescott It is ugly enough. But why? You refuse to build enough of your products for your consumers.
- Cprescott Only if your income also gives you more votes.
It's not really a truck unless you can rinse deer blood out of the bed.