By on December 31, 2013


Unveiled as Honda’s entrant into the booming small crossover segment, the Fit-based Vezel will compete with products like the Ford EcoSport, Nissan Juke and Dacia Duster in both Europe and North America, but not in emerging markets. According to a report by Autocar India, Honda will develop an all-new small crossover based on the Brio, a low-cost, locally built A-segment car, for India and other makets.

According to Honda executives, economics have made the Vezel a no-go for India, thanks to a freefall in the value of the Rupee. The Vezel, which would retail for the equivalent of $25,000, would require significant localization to be built and sold in India, and the costs and complexity would be too great. Items like the high-quality interior and the electronic parking brake would be difficult to re-engineer for local manufacturing, and re-engineering wouldn’t provide any appreciable cost savings either.

The Brio platform, which has already been altered to produce a sedan and an MPV, is a lower-cost alternative that could help a future small crossover meet its price point in emerging markets, but it would still require sufficient re-engineering to become an SUV.


Get the latest TTAC e-Newsletter!

22 Comments on “Honda Working On Small Crossover To Compete With Dacia Duster...”

  • avatar

    Naw. though I’m sure they’ll price it much more aggressively than EcoSport or Duster, the Vezel will be produced here in Brazil. They’re building a new plant for it. Guess it’s cheaper to do that than sell the Brio here as they already make the Fit, plus the Fit sedan, the City here.

    • 0 avatar

      i dont know about Brazil but we get the Renault Captur and the Peugeot 2008 and the Fiat Panda soon…

      this a HOT segment here… i was wrong…there IS a market for $20k CUVs with the Peugeot starting at $22k

      problem for the Ecosport and that “made in India” vibe is that Peugeot is made in france and is clearly a western market car, not a BRIC type competitor so it has class leading finishing

      i have never liked french cars but the 2008 looks like the class leader in this lot

      in our market they compete with the Juke and the Trax

      the Juke is ok but a bit slow in 1.6 guise and the Trax is a poor joke

      we also have the Chery CUV which is $17k but its chinese rubbish so no one cares

  • avatar

    If it had the same space economics as the Fit, it would be great. But judging by how the trunk (or lack thereof) looks like, I fear function will follow form.

    It looks cool, though.

  • avatar

    Honda should bring a car like this to the USA, as the Outlander Sport is the only one in the subcompact crossover class that’s inexpensive (which rules out the Encore and X1).

  • avatar

    I think such vehicle would fit great in Honda´s line-up. Small crossover cars are booming on both side of atlantic. But i don´t understand why Honda has no LCV´s or pickups – simply commercial vehicles for EU/NA markets.

  • avatar

    She is prettier than CRV.

  • avatar

    There is a ton of Hyundai DNA in the front of that thing.–_01-20-2012_2.jpg/800px-2012_Hyundai_Veloster_–_01-20-2012_2.jpg

  • avatar

    As a man 6’5″, I read this headline and think “wait, isn’t the Honda CR-V small enough?”

    The answer is apparently no.

  • avatar

    The Mugen version of this comes with the beak grill.

  • avatar

    It has the face of a Hyundai and it steals Nissans hidden rear door handles all the while having a low swoopy back end, why not just make it a coupe? At least then there’d be a reason for it to exist with most CUVs being 4-doors.

  • avatar

    “compete with products like the Ford EcoSport, Nissan Juke and Dacia Duster in both Europe and North America, but not in emerging markets.”

    We don’t even get two of those three things, but ok.

    And I made a list of all the reasons this is called a CUV as opposed to a hatchback:

    -Plastic cladding

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • mcs: I’m not entirely opposed to cars from Mexico. We need Mexico to be prosperous. Chinese parts need to be...
  • mcs: “My three cars are red, white, and blue, respectively. Does that count for anything? So conflicted…”...
  • Imagefont: A friend of mine had a Cimarron, used.. Later version with a V6. When he got married someone taped a “just...
  • 3SpeedAutomatic: According to the worksheet, a small surprise concerning Ford and EV’s: – Mustang GT 5.0L...
  • Lou_BC: Big companies like GM have massive bureaucratic structures. Decisions have to get funnels up various chains...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber