By on September 10, 2013
Jaguar has a core competency in aluminum architecture. XJ bodies being assembled.

Jaguar has a core competency in aluminum architecture that will be applied to their new sedan and crossover. Pictured, XJ bodies being assembled.

The mid-sized mass-market luxury car segment is defined by the BMW 3 Series. Jaguar once tried to enter that segment with the X Type, but the “mini XJ” never caught on, in part because it was derided as a badge engineered Ford Mondeo. According to Automotive News The C-X17 crossover concept revealed in Frankfurt this week is based on a new all-aluminum platform that will underpin a “range of future Jaguars”, the most important of which will be a mid-sized sedan to again take on the BMW 3 and its competitors. Jaguar has a core competency in aluminum construction and having the first all-aluminum car in the C and D segments will be a selling point for the new models. While Jaguar Land Rover’s current sales are the strongest the British car maker has had, JLR’s owners, Tata, are hoping that JLR will reach three quarters of a million units by 2020 and ultimately joining the ranks of automakers selling a million or more cars a year. To do that Jaguar needs a volume product, the most logical being a mid-sizer. With CUVs sales booming, a crossover based on the C-X17 will also help reach that volume. While differentiating between a Jaguar crossover and the Land Rover lineup will be an issue, Jaguar does say that the CUV will have some off-road capabilities.

Smaller displacement engines are seen as the auto industry’s future and JLR has invested $776 million in a new engine factory in Wolverhampton, England that will produce an all-new JLR designed four cylinder engine in both diesel and petrol versions that will likely be the standard powerplants in the vehicles based on the new platform. However, since a very large percentage of luxury cars sold in North America are currently sold with V6 engines, expect a version of Jaguar’s new V6 to be available as well. The availability of all wheel drive is critical for selling cars in the northern half of the United States, and Jaguar made a big splash this past winter about offering AWD on the XJ and XF, so you can likewise expect the new sedan to share the crossover’s AWD components.

Another current trend in the industry is modular architecture and Jaguar says that the new platform will be scalable, so it could in theory be the basis of cars the size of a BMW 5 or Mercedes-Benz E Class, or crossovers larger than the C-X17, which is about the size of an Audi Q5.

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17 Comments on “Jaguar Will Take on 3 Series Segment & More With New Modular All Aluminum Architecture...”

  • avatar

    Is that what the X-Type was supposed to be, an upscale Mondeo/Contour. Now I get it. I’ll be glad to see how their 3-Series competitor turns out, let’s hope they’ve paid attention all along to why buyers choose the BMW over, for example, a C70 or G35.

    • 0 avatar
      Kyree S. Williams

      I think Jaguar will fare better if it does a compact sport-sedan in a unique way—and without Ford architecture. As someone has already said below, the use of aluminum will distinguish it from other entry-level luxury cars. The 3-Series is the benchmark for the class, but Jaguar won’t overtake it by emulating its every move. Jaguar also needs to put comfort and space into the equation, because part of the allure of the 3-Series is the fact that it’s actually a comfortable and roomy daily-driver, in addition to having excellent handling.

    • 0 avatar

      Going aluminum is a great way to differentiate a brand.I thought 20 years ago that’s what GM should have done with Oldsmobile.

      • 0 avatar

        Aluminum is more expensive and difficult to work with compared to steel. Therefore the GM of 20 years ago (1) never would have done it, and (2) would have screwed it up quite badly, killing the Olds name sooner.

      • 0 avatar

        “Going aluminum is a great way to differentiate a brand.”

        Why? Most people cannot even tell you if their car is front or rear wheel drive. Why would they care if it is made out of aluminum? I barely even care.

        If jaguar makes a fun to drive, smooth riding and , most importantly, attractive car for a reasonable price it will sell boatloads of them. Heck I might even by one.

  • avatar

    I think the use of aluminum is a very good way to differentiate the brand, especially in the entry level luxury market.

  • avatar

    Wow yet another 3-series interpretation, I can hardly contain my excitement /sarc.

    Amazing so many brands can pretty much create the same thing and all stay in business.

    • 0 avatar

      It’s just a premium compact car, for which there is plenty of worldwide demand.

      Everyone shoots for the 3-series benchmark because it’s established as the best-in-class, rightfully or not. Plus, there’s not a ton of room for creativity, considering size and cost restraints.

  • avatar
    Kyree S. Williams

    Jaguars are still thought of as being more exotic than their German, American and Japanese competitors, and I hope it stays that way. Still, it will be great to see Jaguar’s take on a (successful) compact sport-sedan.

  • avatar

    1700 new jobs for Solihull. Send the Luftwaffe. Tata gonna pull a Hyundai-Kia on the Axis.

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