Shanghai Auto Show: This Year, Guaranteed Safe For Work
And here the part you have been waiting for (especially those of our readers who suffer from Yellow Fever): This year’s round-up of the show’s product specialists. After last year’s excesses at Chinese auto shows, the calls for a more family-oriented posture show disappointing results: This year, the racy part is mostly left to the choice of cars on display.
At the Acura booth, a daring new ploy to cut through the clutter: Women in street clothes, on stage!
The market test in action: The lady that guards the Acura ZDX in subdued, but elegant attire receives little notice.
A lady in more revealing attire, demonstrating the features of the Acura SUV-X on the other hand ….
… triggers an enthusiastic response.
This lady demonstrates the features of the Chery QQ.
Geely-owned Volvo attempted to underscore its Swedish heritage. A word of warning: The blonde models at Chinese car shows usually hail from Russia.
This blonde does not resonate. The guys are more interested in the sheet metal.
At Cadillac, a completely dressed product specialist. No crowd magnet.
Eloped from a re-make of “Gone with the Wind,” this couple sells vans.
The new face of Red China.
The art of persuasion: You WILL buy this car!
Or maybe we try hypnosis?
And now, our market segmentation study. The D-segment is gaining even more importance in China.
The more attainable C-segment reaches a larger customer group.
TTAC’s cross-cultural adviser, Frau Schmitto-san, who by the way is credited with pinpointing the most capable product specialists, demonstrates the importance of the A-Class in a segment that should be a natural choice in most parts of Asia.
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This year's booth professionals look sophisticated and sexy; if you're selling an aspirational brand, it's a great image to project. Oh yeah, and the pseudo-Rhett Butler needs a haircut.
Gotta love the D cup, umm, sorry segments shown here.