By on April 22, 2013


And here the part you have been waiting for (especially those of our readers who suffer from Yellow Fever): This year’s round-up of the show’s product specialists. After last year’s  excesses at Chinese auto shows, the calls for a more family-oriented posture show disappointing results:  This year, the racy part is mostly left to the choice of cars on display.

At the Acura booth, a daring new ploy to cut through the clutter: Women in street clothes, on stage!

The market test in action: The lady that guards the Acura ZDX in subdued, but elegant attire receives little notice.

A lady in more revealing attire, demonstrating the features of the Acura  SUV-X on the other hand ….

… triggers an enthusiastic response.

This lady demonstrates the features of the Chery QQ.

Geely-owned Volvo attempted to underscore its Swedish heritage. A word of warning: The blonde models at Chinese car shows usually hail from Russia.

This blonde does not resonate. The guys are more interested in the sheet metal.

At Cadillac, a completely dressed product specialist. No crowd magnet.

Eloped from a re-make of “Gone with the Wind,” this couple sells vans.

The new face of Red China.

The art of persuasion: You WILL buy this car!

Or maybe we try hypnosis?

And now, our market segmentation study. The D-segment is gaining even more importance in China.

The more attainable C-segment reaches a larger customer group.

TTAC’s cross-cultural adviser, Frau Schmitto-san, who by the way is credited with pinpointing the most capable product specialists, demonstrates the importance of the A-Class in a segment that should be a natural choice in most parts of Asia.

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5 Comments on “Shanghai Auto Show: This Year, Guaranteed Safe For Work...”

  • avatar
    VA Terrapin

    What’s the matter with good looking booth babes dressed up in elegant clothes? They add a sense of sophistication to the cars they present, even to a crappy knockoff like a Chery QQ. Booth babes in latex or bikinis should be left to tuners, car parts and very ugly cars that have no chance of looking sophisticated.

    • 0 avatar

      Better yet, they would keep the attention directed to the cars on display. The ‘eye candy’ shouldn’t outshine the car so badly that the car itself was not noticed.

      BTW, too bad the blondes receive little attention. They’re always a big hit in the Indonesian Auto show. Last year Chrysler/Jeep used some, and they’re a big hit.

    • 0 avatar
      Secret Hi5


      I would like to see more regional styles (on the women). It’s unfortunate that “Western” fashion is omnipresent, although that Cadillac model’s dress appear to be a fusion?

  • avatar

    This year’s booth professionals look sophisticated and sexy; if you’re selling an aspirational brand, it’s a great image to project.

    Oh yeah, and the pseudo-Rhett Butler needs a haircut.

  • avatar

    Gotta love the D cup, umm, sorry segments shown here.

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