Shanghai Auto Show: This Year, Guaranteed Safe For Work

Bertel Schmitt
by Bertel Schmitt
em shanghai auto show em this year guaranteed safe for work

And here the part you have been waiting for (especially those of our readers who suffer from Yellow Fever): This year’s round-up of the show’s product specialists. After last year’s excesses at Chinese auto shows, the calls for a more family-oriented posture show disappointing results: This year, the racy part is mostly left to the choice of cars on display.

At the Acura booth, a daring new ploy to cut through the clutter: Women in street clothes, on stage!

The market test in action: The lady that guards the Acura ZDX in subdued, but elegant attire receives little notice.

A lady in more revealing attire, demonstrating the features of the Acura SUV-X on the other hand ….

… triggers an enthusiastic response.

This lady demonstrates the features of the Chery QQ.

Geely-owned Volvo attempted to underscore its Swedish heritage. A word of warning: The blonde models at Chinese car shows usually hail from Russia.

This blonde does not resonate. The guys are more interested in the sheet metal.

At Cadillac, a completely dressed product specialist. No crowd magnet.

Eloped from a re-make of “Gone with the Wind,” this couple sells vans.

The new face of Red China.

The art of persuasion: You WILL buy this car!

Or maybe we try hypnosis?

And now, our market segmentation study. The D-segment is gaining even more importance in China.

The more attainable C-segment reaches a larger customer group.

TTAC’s cross-cultural adviser, Frau Schmitto-san, who by the way is credited with pinpointing the most capable product specialists, demonstrates the importance of the A-Class in a segment that should be a natural choice in most parts of Asia.

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2 of 5 comments
  • 4LiterLexus 4LiterLexus on Apr 22, 2013

    This year's booth professionals look sophisticated and sexy; if you're selling an aspirational brand, it's a great image to project. Oh yeah, and the pseudo-Rhett Butler needs a haircut.

  • Chocolatedeath Chocolatedeath on Apr 22, 2013

    Gotta love the D cup, umm, sorry segments shown here.

  • NotMyCircusNotMyMonkeys for that money, it had better be built by people listening to ABBA
  • Abrar Very easy and understanding explanation about brake paint
  • MaintenanceCosts We need cheaper batteries. This is a difficult proposition at $50k base/$60k as tested but would be pretty compelling at $40k base/$50k as tested.
  • Scott ?Wonder what Toyota will be using when they enter the market?
  • Fred The bigger issue is what happens to the other systems as demand dwindles? Will thet convert or will they just just shut down?