Shanghai Auto Show: Qoros Debuts In China

Bertel Schmitt
by Bertel Schmitt

BMW Mini’s former chief designer Gert Hildebrand and Volkswagen’s former North America vice chief Volker Steinwascher enjoyed the adolations of the adoring masses when they unveiled their new Qoros brand at the Shanghai Auto Show.

The new brand is a joint venture between China’s Chery and Israel’s Israel Corp..

The company plans to start production with the Qoros 3 sedan at an initial capacity of 150,000 units.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Big Al from Oz Big Al from Oz on Apr 22, 2013

    @Niky The pickup is called a Foton Tunland, they are selling them in Australia. I do think once they iron some of the bugs out of it, it will be a good pickup. I do think they are optimistic on pricing though. It's actually bigger than our new midsizer ie Amarok and Ranger. The bed is a bee's dick under 8'. The pickup has a Borg Warner tx case, Bosch electronics as well, all relatively good equipment. The Cummins is the 2.8 ISF, this is the same engine that will be going into the Nissan Titan. Cummins and Nissan have done great work with the engine. It's 2.8 litres developing over 200hp and over 400ftlb of torque. It will not require AddBlue either. The link below is on the Ford Escort which will be made in China for the Chinese market. Very interesting story, especially if you consider Ford Australia also designed the global Ranger and BT50. ford-australias-great-china-hope-just-dont-tell-anyone

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    • Ronnie Schreiber Ronnie Schreiber on Apr 22, 2013

      Big Al, As far as units of measurement go, is a "bee's dick" larger or smaller than a RCH?

  • JSF22 JSF22 on Apr 22, 2013

    I don't know whether it will be Qoros, but eventually someone will successfully synthesize European design and feel, Asian build quality, and low manufacturing cost, and make a killing.

  • VoGhost It's funny, until CDK raises their prices to cover the cost. And then the stealerships do even more stealing because they're certainly not taking the hit - why do you think they make all those political donations? So who pays in the end?
  • VoGhost I was talking today to a guy who pulled up in an '86 Camry. Said it ran like a top, got 30 mpg, the AC was ice cold and everywhere he goes, people ask to buy it. He seemed happy.
  • VoGhost TL:DL. Younger people less racist.
  • VoGhost None of the commenters who won't buy from China think twice about getting their oil from Saudi Arabia. They may even be filling up with Venezuelan or Russian petroleum, for all they know.
  • Johnny ringo In a word, no-the usual Chinese business model is to invite foreign companies into China as a joint venture, insist on a 49% share in the company-along with technology transfer and then push the foreign partner out and take control. And now with all the sabre rattling going on between the United States and China over Taiwan and the South China Sea and the possibility of a war, I'm not giving any of my money to the Chinese.