Shanghai Auto Show: Qoros Debuts In China

by Bertel Schmitt

Published: April 21st, 2013

em shanghai auto show em qoros debuts in china

BMW Mini’s former chief designer Gert Hildebrand and Volkswagen’s former North America vice chief Volker Steinwascher enjoyed the adolations of the adoring masses when they unveiled their new Qoros brand at the Shanghai Auto Show.

The new brand is a joint venture between China’s Chery and Israel’s Israel Corp..

The company plans to start production with the Qoros 3 sedan at an initial capacity of 150,000 units.

#BertelSchmitt #China #Qoros #ShanghaiAutoShow

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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4 of 18 comments

Big Al from Oz on Apr 22, 2013

@Niky The pickup is called a Foton Tunland, they are selling them in Australia. I do think once they iron some of the bugs out of it, it will be a good pickup. I do think they are optimistic on pricing though. It's actually bigger than our new midsizer ie Amarok and Ranger. The bed is a bee's dick under 8'. The pickup has a Borg Warner tx case, Bosch electronics as well, all relatively good equipment. The Cummins is the 2.8 ISF, this is the same engine that will be going into the Nissan Titan. Cummins and Nissan have done great work with the engine. It's 2.8 litres developing over 200hp and over 400ftlb of torque. It will not require AddBlue either. The link below is on the Ford Escort which will be made in China for the Chinese market. Very interesting story, especially if you consider Ford Australia also designed the global Ranger and BT50. ford-australias-great-china-hope-just-dont-tell-anyone

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- Niky on Apr 22, 2013
  
  Yup. The Tunland doesn't get the whole 200 hp in our market (it's called the "Thunder" here), but it goes pretty well. During our recent track tests, handling was better than the Chevy Colorado and braking was exceptional, matching that of the Ranger. https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-ash3/p206x206/577246_492510214143104_1037097337_n.jpg After our track tests, we allowed the manufacturer representatives go out in their own cars. Seeing a Chinese executive throwing a brand new pick-up through a sweeper at near 80 mph, tires squealing, deformed, drifting nearly into the gravel traps, is quite a sight. - Next year, we're putting a chicane there. Or two. Or three.
  
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- Ronnie Schreiber on Apr 22, 2013
  
  Big Al, As far as units of measurement go, is a "bee's dick" larger or smaller than a RCH?
  
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JSF22 on Apr 22, 2013

I don't know whether it will be Qoros, but eventually someone will successfully synthesize European design and feel, Asian build quality, and low manufacturing cost, and make a killing.

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