Tales From The Cooler: The Persian Conversion

Virgil Hilts
by Virgil Hilts
em tales from the cooler em the persian conversion

You are looking at the rarest Mercedes-Benz vehicle ever built: a 2011 GLK350 AMG that I spotted last week. How uncommon is this SUV? The exact production number was zero as that model does not exist. It appears the owner of the car added an AMG emblem to its hatch, part of an epidemic of de-badge and re-badge engineering happening here in Southern California.

When my father bought the first 1964 Mustang in our small Midwestern town, we drew a crowd of people everywhere we stopped. The only problem was the “260” V-8 emblems on our fenders instead of the coveted “289 High Performance” tags. I soon learned folks were buying the Hi-Po emblems and sticking them on their Stangs. I believe the original Mustangs marked the start of the Emblem Manipulation Era.

Here in you-are-what-you-drive land, you can spot examples on a daily basis, like a BMW 328i magically transformed into an M3. There are many Chrysler 300s running around with Hemi badges that are actually V-6s. Some conversions are just plain dumb, like the

The motivation of these individuals is not always to impress their neighbors – during my Chrysler used cars days a decade ago, we had more than one customer try to trade in their Grand Cherokee 2-wheel-drive adorned with “4 X 4” badges on its flanks. There are no doubt dealers who failed to check the drivetrain on such trades and thus allowed $1500 too much, just as the closed-mouth clients had hoped.

At least one automaker will not be party to this game – if you are looking for a Ferrari emblem for your Fiat 500, you are out of luck as Ferrari retailers reportedly ask for proof of ownership before they fork one over.

Have you ever seen, or God forbid participated in, a case of re-badge engineering?

Join the conversation
2 of 133 comments
  • Bob Bob on Mar 02, 2013

    My neighbor crashed his Grand Am and repaired it with junk yard parts from an Oldsmobile Alero so now it's Oldsmobile in the front and Pontiac in the rear.

  • Redshift Redshift on Mar 03, 2013

    A friend of mine has Toyota Previa that he discovered perfectly fit a BMW grill he had kicking around. He swapped the badges as well and has convinced more than one person it's a rare BMW minivan prototype. (The Previa is old enough that nobody remembers it.)

  • Chuck Norton And guys are having wide spread issues with the 10 speed transmission with the HP numbers out of the factory......
  • Zerofoo "Hyundais just got better and better during the 1990s, though, and memories of those shoddy Excels faded."Never. A friend had an early 90s Hyundai Excel as his college beater. One day he decided that the last tank of gas he bought was worth more than the car. He drove it to empty and then he and his fraternity brothers pushed it into the woods and left it there.
  • Kwik_Shift There are no new Renegades for sale within my geographic circle of up to 85 kms. Looks like the artificial shortage game. They bring one in, 10 buyers line up for it, $10,000 over MSRP. Yeah. Like with a lot of new cars.
  • Ribbedroof In Oklahoma, no less!
  • Ribbedroof Have one in the shop for minor front collision repairs right now,I've seen more of these in the comments than in the 30 years I've been in collision repair.