Borrow The Keys To Her Heart

Bertel Schmitt
by Bertel Schmitt

A study by Hertz shows that one in three British men try to impress a date with hired or borrowed items, and that “cars and then clothing topped the list of the most frequently hired or borrowed objects,” as Hertz says in a press release.

Apparently, the effort is not wasted. Four out of 10 women agree that the car a person drives can make them more attractive, six out of ten agreed that a man’s outfit would impress them. Suits them right, so to speak.

Competition is stiff, so guys go as far as “renting a house or apartment and even taking on a temporary pet to play up their emotional side.”

1 in 5 women also admit to renting or borrowing items to look the part.

Hertz has a vested interest in the study. Its press release features the Hertz Supercar Collection, which caters to the needs of needy Romeos and easy-to-be-fooled Juliettes. By the way, boys: Tomorrow is Valentine’s.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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8 of 10 comments
  • ClutchCarGo ClutchCarGo on Feb 13, 2013

    I can attribute 33 years of marriage to the fact that my wife is not so easily impressed, but then neither am I. I guess that every pot has a lid. My advice would be to skip the effort to impress with deception. The truth will come out eventually, and anyone susceptable to such impression will always be looking to trade up. To thine own self be true.

    • See 1 previous
    • Lorenzo Lorenzo on Feb 13, 2013

      You and your wife sound like the types to marry early and build a stable, long-term partnership. To you and your wife I say, congratulations! You're the rock upon which civilized society is founded. However, the people the Hertz study profiles, male and female, are looking for the proverbial "meaningful overnight relationship."

  • Tosh Tosh on Feb 13, 2013

    The mating game is not just a game. Ask a peacock.

  • Fred diesel Fred diesel on Feb 13, 2013

    Ah..something is stiff and thats NOT her heart B. Sorry

    • See 1 previous
    • 360joules 360joules on Feb 14, 2013

      @Lorenzo Given what I see on chest X-rays & CT scans, a surprising amount of cleavage is store-bought.

  • Lon888 Lon888 on Feb 14, 2013

    One day my wife and me were at a stoplight when a Ford Raptor pulled up beside us. She looked at it up and down and then said "oh look honey the perfect car for the man with a really tiny penis".