Grade The Analysts: Banker Blows Away Super-Sandy
Super-Sandy rained into the sales plans of automakers and destroyed the predictions of America’s best analysts. All, except one: Rod Lache, Deutsche Bank’s star automotive analyst.
While a tad too optimistic, Lache was much closer to reality than an his exuberant colleagues, polled by Bloomberg. Lache said GM’s sales would raise 6 percent (they rose 5), he figured Ford would be up 1 percent (Ford was flat), he thought Chrysler would be up 10 percent (Chrysler was.) With 14.6 million, Lache reckoned the lowest SAAR of all the analysts. The true number was 14.29 million.
This is the second time Rod Lache takes the top spot this year. He already led the analysts in July.
Edmunds star analyst Jessica Caldwell, winner of 4 out of 10 months so far, came in second.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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